Aditya Chaudhuri - News Site Editor Page 106
LPGA announces Rhone partnership
The Ladies Professional Golf Association (LPGA) has signed a partnership agreement with wellness and performance lifestyle brand Rhone. Rhone comes on board as the Exclusive Official On-Course Apparel Partner and...
PREMA Racing sign Maya Weug
Ferrari Driver Academy's Maya Weug has been roped in by PREMA Racing as their third driver for the 2024 F1 Academy season, making PREMA Racing the first team to finalise...
Léna Bühler to compete in Formula Regional European Championship by Alpine in 2024
Léna Bühler, who finished runner-up in the 2023 F1 Academy season, is moving to the Formula Regional European Championship by Alpine (FRECA). Making her FRECA debut in 2024, the Swiss...
Wilson teams up with Premier Padel
US sports equipment manufacturer Wilson has announced a multi-year partnership agreement with Premier Padel. As per the agreement, Wilson becomes the Official Ball provider for the forthcoming seasons of the...
Saudi Arabia's PIF backs electric racing through new deal
Saudi Arabia's sovereign wealth fund, the Public Investment Fund (PIF), has signed a multi-year partnership agreement with Formula E, Extreme E, and E1 Series. As per the agreement, dubbed "Electric...
Major League Baseball signs multi-year deal with JTB
Major League Baseball (MLB) has inked a multi-year agreement with Japan-based hospitality company JTB, which has thus become an Official Sponsor of the MLB World Tour. As per the agreement,...
Scuderia Ferrari sign Lewis Hamilton in stunning move
In a shocking move that has taken the Formula One world by storm, Scuderia Ferrari have announced the signing of seven-time World Champion Lewis Hamilton on a multi-year deal kicking...
AC Milan renew Clivet partnership
AC Milan have renewed their partnership with Italian air conditioning solutions provider Clivet. The renewal agreement entails Clivet continuing on as the Milan-based Italian professional football club's Official Air Conditioning...
Harry Kane joins Reflo as golf ambassador and lead investor
English professional footballer Harry Kane has joined sustainable performance wear brand Reflo, having been unveiled as the lead investor in the company's seed funding round. The England and Bayern Munich forward...
Major League Soccer signs Regional Partnership agreement with Chevrolet
Major League Soccer (MLS) has signed an agreement with General Motors, making one of the Detroit, Michigan-based company's automobile divisions, Chevrolet, its Regional Partner in Canada. The partnership will see Chevrolet...