Aditya Chaudhuri - News Site Editor Page 115
Aryna Sabalenka nets new deal with OAKBERRY
Tennis star Aryna Sabalenka has signed a two-year deal with quick-service superfood brand OAKBERRY. The partnership will see Sabalenka work with OAKBERRY to launch a signature açaí bowl inspired by...
Revenant Esports teams up with AMD
Indian esports organisation Revenant Esports has on-boarded global semiconductor manufacturer AMD as its title partner. As part of the collaboration, the two companies will work together to grow esports communities...
Haas F1 announce departure of Simone Resta
American Formula One team Haas have bid goodbye to their Technical Director, Simone Resta. Reports suggest Resta is on his way to Ferrari, though it is not sure whether he...
SA20 ropes in CricViz on multi-year deal
London-based cricket data and analytics provider CricViz has signed a multi-year agreement with SA20 and will, therefore, provide data and analytics services to the South African franchise T20 league. The...
UEFA ropes in BYD for EURO 2024
BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the...
Saudi Pro League switches from Nike to Adidas
The Saudi Pro League (SPL), also known as the Roshn Saudi League for sponsorship reasons, has confirmed Adidas as its new Official Match Ball Supplier, switching from Nike. The partnership...
CAF ropes in Unilever as AFCON partner
The Confederation of African Football (CAF) has signed a new partnership with British consumer goods company Unilever, which thus becomes the Exclusive Personal Care and Consumer Goods Partner for the...
International Hockey Federation (FIH) inks BBC agreement
The International Hockey Federation (FIH) has signed a media rights deal with the British Broadcasting Corporation (BBC) for the upcoming FIH Hockey Olympic Qualifiers. The partnership will see the BBC...
Haas F1 part ways with Guenther Steiner
MoneyGram Haas F1 Team have announced that Guenther Steiner has left his role as Team Principal with immediate effect. He has been replaced by Ayao Komatsu. Komatsu, who has...
Dream11 partners with SA20
The Betway SA20 has roped in fantasy sports platform Dream11 as the Official Fantasy Sports Partner for the second season, which gets underway from January 10, 2024. SA20 hopes to...