Aditya Chaudhuri - News Site Editor Page 146
AFC Ajax and Adidas extend partnership
AFC Ajax have extended their long-standing partnership with Adidas. Running since 2000, the partnership has now been renewed until 2031. Adidas will continue to provide sporting goods to the Ajax...
Estrella Galicia 0,0 returns as McLaren Racing partner
McLaren Racing have announced Spanish beer brand Estrella Galicia 0,0 as their Official Beer Partner for the 2024 Formula One (F1) season and beyond. Estrella Galicia 0,0 first teamed up...
Red Bull signs multi-year deal with Astralis
Red Bull has announced a multi-year partnership agreement with Danish esports organisation Astralis. The partnership, dubbed as an "extensive" deal, will cover Astralis' Counter-Strike teams. Red Bull, as per the...
Luís Figo partners with Lebull
Portuguese football legend Luís Figo has been revealed as a brand ambassador by Portuguese online casino and betting platform Lebull. Through this partnership, Lebull aims to strengthen its position in...
Surrey CCC and Kia UK extend partnership for further five years
Surrey County Cricket Club (CCC) have announced a five-year partnership extension with South Korean automaker Kia's British division. The partnership renewal entails Kia UK continuing on as the Title Sponsor...
Aryna Sabalenka nets new deal with OAKBERRY
Tennis star Aryna Sabalenka has signed a two-year deal with quick-service superfood brand OAKBERRY. The partnership will see Sabalenka work with OAKBERRY to launch a signature açaí bowl inspired by...
Revenant Esports teams up with AMD
Indian esports organisation Revenant Esports has on-boarded global semiconductor manufacturer AMD as its title partner. As part of the collaboration, the two companies will work together to grow esports communities...
Haas F1 announce departure of Simone Resta
American Formula One team Haas have bid goodbye to their Technical Director, Simone Resta. Reports suggest Resta is on his way to Ferrari, though it is not sure whether he...
SA20 ropes in CricViz on multi-year deal
London-based cricket data and analytics provider CricViz has signed a multi-year agreement with SA20 and will, therefore, provide data and analytics services to the South African franchise T20 league. The...
UEFA ropes in BYD for EURO 2024
BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the...