Aditya Chaudhuri - News Site Editor Page 159
Major League Cricket inks Abound deal
Abound, a premium NRI membership app from The Times of India, has joined Major League Cricket (MLC) for its inaugural season as an Official Partner. MLC is an upcoming T20...
Esports confirmed as official medal sport at Asian Games 2026
Esports has been officially designated as one of the medal sports in the 20th Asian Games Aichi-Nagoya 2026, as announced by the Aichi-Nagoya Asian Games Organizing Committee (AINAGOC). The announcement...
LaLiga announces revolutionary EA Sports partnership
Spanish professional club football league LaLiga has inked a new deal with Electronic Arts' (EA) sports-simulation video game-developing and publishing division EA Sports, which is set to bring about a...
Cycle Pure Agarbathi announced as India-West Indies Test series Title Sponsor
Cycle Pure Agarbathi has been announced as the Title Sponsor of the three-Test series between the West Indies and India, which is taking place in the Caribbean, starting from July...
Viacom18 teams up with Major League Cricket
US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league's exclusive broadcast partner. The deal will see...
IndianOil partners with Ultimate Table Tennis
Ultimate Table Tennis (UTT), India’s premier table tennis league, has on-boarded IndianOil as the title sponsor for its fourth season, which is scheduled to take place at the Shiv Chhatrapati...
Coca-Cola partners with US Soccer
Coca-Cola has signed a new long-term deal with the US Soccer Federation (commonly known as "US Soccer") with the goal of providing support to the growth of the game at...
Alpine announce changes to Motorsport division
Alpine have announced that Bruno Famin will be taking up the role of Vice President at Alpine Motorsport, leading all of the French company's motorsport activities, including that of their...
Start Sports gets Lanka Premier League 2023 broadcast rights
Leading Indian sports network Star Sports has bagged the exclusive television media rights for the upcoming Lanka Premier League (LPL) 2023 season, scheduled to be played in Sri Lanka from...
Everton FC and eToro join forces
English professional football club Everton FC have inked a new partnership with trading and investing platform eToro, which becomes the club's Official Trading Partner. As per the deal, eToro will...