Aditya Chaudhuri - News Site Editor Page 196
Basso Bikes joins AlphaTauri
Italian Formula One team AlphaTauri have announced bike company Basso Bikes as their Official Bike Supplier. As per the agreement, Basso Bikes, which is based out of Vicenza, Italy, will...
Red Bull ink multi-year Athletic Propulsions Labs deal
Austrian Formula One team and reigning F1 World Champions Red Bull Racing have signed a new multi-year agreement with Athletic Propulsions Labs (APL) — a luxury performance footwear brand. The...
LeBron James increases equity in Fenway Sports Group
Los Angeles Lakers star LeBron James will be increasing his equity in Fenway Sports Group (FSG). The move will be “part of a lifetime marketing deal” that James has recently...
LenDenClub teams up with Hardik Pandya
LenDenClub, a peer-to-peer (P2P) lending platform, has roped in Indian cricketer Hardik Pandya as a brand ambassador. The partnership will see the Gujarat Titans captain headline the brand's integrated marketing...
Alfa Romeo extend Edelweiss agreement
Swiss Formula One team Alfa Romeo have extended their partnership with air company Edelweiss, which will see the Swiss air firm continue on as the Official Airline Supplier of the...
Gujarat Titans team up with Equitas Bank
Defending Indian Premier League (IPL) champions Gujarat Titans have announced a new partnership with Equitas Small Finance Bank. The partnership will see Equitas Bank join as the Proud Banking Partner of the team. The agreement will see the Equitas Bank logo present on the back of the team's helmet. The aim of the partnership is to highlight Equitas' role of 'transforming the lives of individuals through their lending and social responsibilities of ‘Beyond Banking’. Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, commented, "Equitas Small Finance Bank is excited to associate with a team like Gujarat Titans, which won the championship title in its first-ever IPL season. Through this partnership with a progressive and young team, we will be able to strengthen our association and extend our reach to a diverse segment of our population. 'The ‘Progressive Champion’ campaign is in line with the philosophy of our brand of progressive banking. We are a new-age bank that understands the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow. Furthermore, our association with the game of cricket also nourishes our relationship with the customers as we engage through the mode of entertainment that exhibits the bank’s core values of being fair and transparent.”
Punjab Kings partner with Rario
Rario, the world's largest cricket fan club specialising in exclusively licensed digital player cards and fan experiences, has partnered with Punjab Kings (PBKS), a leading team of the Indian Premier League (IPL), to offer its exclusive digital player cards to fans across the world for three years. The partnership caters to the need of PBKS fans, who value collectibles, these unique digital cards of star players like Shikhar Dhawan, Arshdeep Singh and Sam Curran, among others, will enable fans to own limited edition collectibles. By owning the cards, fans will get access to the inner circle of their favourite team and give them an experience like never before. With these exclusive cards, the fans can enjoy a variety of benefits, including building a collection, meeting players, watching PBKS matches like a celebrity, and receiving exclusive signed merchandise, among other things. Ankit Wadhwa, Co-founder and Chief Executive Officer, Rario, commented, "As a passionate cricket fan and an entrepreneur, I am thrilled to announce our partnership with one of the most popular and leading IPL teams. Our goal is to revolutionise the fan experience by leveraging the latest technologies to bring the excitement and energy of the game straight to the fans. We are dedicated to providing an immersive, interactive and engaging experience for cricket fans everywhere. I am confident that our partnership with the Punjab Kings will be a game-changer for Cricket fans and the ecosystem.”
Liverpool FC extend Expedia partnership
Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”
Kimi Räikkönen to return to racing with NASCAR
Former Formula One champion Kimi Räikkönen is all set to make his return to racing after announcing his return to NASCAR with the Trackhouse Racing team. Räikkönen will drive Trackhouse'...
Royal Challengers Bangalore team up with Zuno General Insurance
Zuno General Insurance has announced a new partnership with Indian cricket franchise Royal Challengers Bangalore (RCB). The partnership will see the Mumbai-based insurance company become the Official Insurance Partner of...