Aditya Chaudhuri - News Site Editor Page 277
KKR score 1 Finance deal
Mumbai-based firm 1 Finance has been announced as an Official Sponsor of two-time Indian Premier League champions Kolkata Knight Riders. Known for offering unbiased, qualified, and hyper-personalised advisory on one’s personal finances including but not limited to assets, liabilities, income, expenses, and insurance, 1 Finance will be hoping to reach out to a wider audience with the help of their visibility through their partnership with the Kolkata Knight Riders, who are one of the league’s most-followed teams. Jeet Marwadi, Founder & Managing Director, 1 Finance, commented: “IPL is the most awaited sporting event for the Indian audience and KKR’s passion reverberates throughout the heart of the entire nation. It is our honour to sponsor a team that is tenacious and keeps inspiring Indians across the country. “Lessons from the fields of cricket also apply to individuals with respect to their personal finances. Any professional cricket player needs a coach, a fitness trainer, and a nutritionist. All of these are essential components to perform on the field. In the same way, to lead a quality life, it is important that individuals excel at their finances. 1 Finance is a reimagined consumer financial institution that offers qualified, unbiased, and hyper-personalised advisory on one’s personal finances. At 1 Finance, our vision is to align our interest with that of our stakeholders including our customers, co-workers, colleagues, qualified financial advisors, and the financial services industry at large. We will do this by aligning incentives for all parties, made possible by technology, and our unique business model.”
Grosjean joins Motorsport Games as advisor
INDYCAR and former Formula One driver Romain Grosjean has been revealed as a technical advisor to Motorsport Games, developer of sim racing title rFactor. As technical advisor, the former Haas and Lotus driver will work with Motorsport Games, providing the team with valuable information about how to grow its esports arm and also how to improve the rFactor 2 simulation platform. He will also be closely involved in all of Motorsport’s esports events. The French driver is not a stranger to esports and already owns a sim racing team, R8G esports.
ONE Championship announces multi-year partnership with TUMI
Singaporean MMA company ONE Championship has announced a multi-year partnership with TUMI, one of the world's leading premium lifestyle and luxury performance brands.TUMI has been named as the Official Premium...
<strong>Naomi Osaka joins FTX family</strong>
Japanese tennis star Naomi Osaka has signed a new partnership with cryptocurrency exchange platform FTX that will not only see her join as a global brand ambassador but also see her get equity stake in the company, with some of the partnership payments set to be made in the digital currency. The partnership will see FTX gain branding visibility on Osaka's playing apparel from the Miami Open 2022 along with the Japanese star featuring in various branded content and campaigns for FTX. Osaka will also use the partnership to bring awareness to various social justice causes and mental health as well. She will be focusing on bringing more women onto the FTX platform. FTX will also make charitable donations to Osaka's charitable organisation Play Academy, which she created with Nike and Laureus Sport for Good. Play Academy was launched in Tokyo in 2020 with the goal of bringing change to girls' lives through sport.
<strong>Verstappen edges out Leclerc to take the win in Saudi Arabia</strong>
Double podium for Ferrari after Perez finishes fourth. Reigning World Champion Max Verstappen pipped current championship leader Charles Leclerc right at the very end to take home his first victory...
Chennai Super Kings score ICICI Bank partnership
The Indian Premier League's most decorated team Chennai Super Kings have announced a partnership with Indian multinational banking and financial services company ICICI Bank. The two parties have launched a...
Sunstone Eduversity partners with Lucknow Super Giants
Sunstone Eduversity joins the new IPL team as an Associate Partner. Sunstone Eduversity, one of India's leading higher education service providers, has announced a collaboration to become an Associate Partner...
An interview with Ramit Tandon
As a kid, my father played squash. Growing up, right from the age of five or six, I would just follow him around the clubs of Kolkata and watch him play. Naturally, when you see your father play something, when you are of that age, you try to emulate him, hit the ball like him, and that’s when it all started. Following him around the clubs is how I discovered squash. The fact of squash becoming such an important part of my life is more of a natural process. I don’t think it’s ever been a decision that I have taken at a certain age, be it six, seven or eight. I have never sat down and said, ‘okay I’m going to take squash seriously.’ It’s been a very natural process. It’s something I enjoy doing. I started off young, gained some success and have carried on since. Obviously, I didn’t give up my education, and that was always more important to me than squash. Squash, though, was always there with me on the side. I feel people always say we pick sports, but I think it’s the sport that picks us. The journey is such that, when you start playing the sport, things just fall into place, and you just keep going with the flow. There isn’t really a hard-and-fast decision made which makes you go like ‘okay, from today I am a professional player’ etc; there is nothing like that. It just happens. I think that is the case with most athletes. It’s something they enjoy doing and that’s why they got into it and are really passionate about it and it becomes a lifestyle. It becomes more than just a fun activity that you do for an hour or two hours and it’s been the same story for me with squash.
IPL nets Swiggy Instamart deal
Swiggy Instamart joins as Official On-Ground Partner. The Board of Control for Cricket in India (BCCI) has signed a multi-year deal with instant grocery delivery platform Swiggy Instamart, which will...
Royals Challengers Bangalore ink Redcliffe Labs partnership
The diagnostics healthcare company joins the IPL team as an Official Partner. Redcliffe Labs, a diagnostics healthcare company, has signed a partnership with Indian Premier League side Royal Challengers Bangalore.One...