Aditya Chaudhuri - News Site Editor Page 283
ATP removes Wimbledon ranking points
The Association of Tennis Professionals (ATP) has announced that it will be taking away the ranking points from the Wimbledon this year following Wimbledon's decision to ban Russian and Belarusian...
Bundesliga signs triple NFT partnership
The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.
Liverpool partner with Extreme Networks
Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...
McDonald’s India teams up with Punjab Kings
Indian Premier League team Punjab Kings have announced a new partnership with McDonald's India - North and East. The partnership will see McDonald's launch a special 'Punjab Kings Meal' made...
Serie A inks WSC Sports deal
Serie A, Italy's premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time...
Singapore Airlines extends F1 partnership
Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”
BKT renews LaLiga partnership
Mumbai-headquartered tyre manufacturing firm Balkrishna Industries Limited (BKT) has extended its global sponsorship agreement with Spanish football league LaLiga for a further three years. The new deal is set to...
CONMEBOL inks OneFootball partnership
The South American Football Confederation (CONMEBOL) has announced a streaming partnership with football media platform OneFootball, which will let viewers get access to the sport in Brazil and Latin America....
Dinesh Karthik joins Gizmore family
One of India's leading smart accessories, fitness gear and home audio brands, Gizmore has announced Indian cricketer Dinesh Karthik as their brand ambassador. Karthik joins the brand as part of its 'Swasth Bharat - FIT INDIA' mission, with the brand looking to create an ecosystem for the masses. Nishant Goel, Director – Marketing, Gizmore, commented, "Dinesh Karthik is a cricketing icon and a role model for youngsters. His single-minded quest for success and achievement perfectly embodies Gizmore’s personality. Karthik has made a name for himself through his unwavering zeal, tenacity, and willingness to push himself in pursuit of finesse and perfection. He is an ideal brand ambassador for Gizmore, which is founded on the pillars of innovation, longevity and fitness with its new-age products.
ECB nets partnership with Sage
The England and Wales Cricket Board (ECB) have announced global accounting and financial software firm Sage as a new sponsor of The Hundred. The multi-year deal will see Sage join as the Official Insights Partner of the tournament. The UK-headquartered firm will also serve as the Presenting Sponsor of The Hundred Draft, which is scheduled to start from 2023. The partnership will see Sage branding on the umpire uniforms and Sage will power the Decision Review System (DRS) for broadcast and big screens at the venues.