Aditya Chaudhuri - News Site Editor Page 308
<strong>Kurt Zouma and West Ham lose sponsors amid viral video controversy</strong>
The fallout from the French defender’s viral video continues as the Hammers lose sponsors as well. West Ham United defender Kurt Zouma has lost his sponsorship deal with Adidas following...
<strong>VALORANT Champions Tour EMEA announces Prime Gaming partnership</strong><strong><br></strong>
Amazon service Prime Gaming has been announced as an Official Partner of the VALORANT Champions Tour EMEA for the upcoming 2022 season. The partnership will see Prime Gaming integrated into VCT EMEA’s post-match highlights and receive numerous advertising slots as well. The deal expands on the already-existing agreement between Riot Games and Prime Gaming, which was announced last year. Eva Suárez, Riot Games Sr. Manager Business Development and Partnerships, commented: “Prime Gaming has been kitting out our VALORANT community with top tier, exclusive loot since the game’s release nearly two years ago, so it’s fantastic to see them expand their support to VCT EMEA! “We’re excited to have them on board to present the Post-Match Highlights, a core segment where our analysts review and break down each spicy move and clutch play made by our superstar VCT teams across.”
<strong>FaZe Clan scores NFL partnership</strong>
North American esports and gaming organisation FaZe Clan has announced a new partnership with the National Football League (NFL). The partnership comes just ahead of Super Bowl LVI. The partnership will see FaZe Clan and the NFL work together to host a series of content activations which will also include a flag-football game between the members of the NFL and FaZe Clan. The two parties will also work on creating co-branded content. FaZe will also work towards incorporating its talent ambassadors into co-branded content and events.
<strong>McLaren F1 extend Lando Norris contract</strong>
The British driver is now set to stay with the F1 team until 2025. British Formula One team McLaren Racing have announced that their star driver Lando Norris has signed...
<strong>Abhinav Mukund roped in as BatBall11 ambassador</strong>
Indian cricketer set to promote the fantasy gaming platform. Indian cricketer and commentator Abhinav Mukund has been roped in by multi-sport fantasy gaming platform BatBall11 as a brand ambassador. As...
<strong>Virat Kohli joins Blue Tribe family</strong>
Both Virat Kohli and Anushka Sharma join as investors and brand ambassadors. Virat Kohli and his wife Anushka Sharma have joined homegrown plant-based meat brand Blue Tribe as brand ambassadors and investors. Founded in 2019, Blue Tribe offers an alternative to meat in the food supply chain of India. It provides plant-based meat products which are made with soybean, lentils, grains, peas and other vegetarian ingredients which help extract proteins, vitamins and other nutrients. As one of the up-and-coming Indian startups along with GoodDot, Imagine Meats and Veggie Champs, which are transforming the meat-eating experience, Blue Tribe is not only cruelty-free but also eco-friendly.
Liverpool score new partnership with Vista
Vista to join the club’s sponsorship portfolio as their Official Small Business Design and Marketing Partner. Premier League side Liverpool have announced a multi-year partnership with design and marketing company Vista. The deal, which is Vista’s first sports partnership in the United Kingdom, will see the firm become Liverpool’s Official Small Business Design and Marketing Partner. The initial focus will be on supporting small businesses through the ‘Small Business of the Match’ experience, which is aimed at ‘making small feel big’. The two parties will also work on co-branded social media and digital content, in-stadium activation and promotion. Vista will also be partnering with a select number of small businesses to provide them with design and marketing services, while a handful of those companies will be given a ‘hero status’ at Liverpool’s home games.
MS Dhoni announced as Turtlemint ambassador
Dhoni to promote the message about the importance of getting health insurance. InsurTech platform Turtlemint has announced former Indian cricket team captain Mahendra Singh Dhoni as a brand ambassador. Through its partnership with the double World Cup-winning skipper, Turtlemint hopes to educate the masses about the importance of insurance and turning passive consumers into active ones. The firm has also launched the #ActiveHoJaao campaign which highlights the importance of health and why it should not be neglected. A recently-released ad film shows Dhoni speak about the different things we do in our day-to-day lives — from diets to exercises for our health. He then adds that, along with those, we should also get health insurance.
MS Dhoni partners with G Square Housing
Former Indian cricket team captain Mahendra Singh Dhoni has been announced as a brand ambassador for G Square Housing, one of South India’s largest and most experienced land aggregators and plot promoters. The partnership aligns with the company’s vision of growing pan-India. Given Dhoni’s global brand image, the Chennai-based firm will hope to capitalise on it to grow not only in South India but across the entire country.
PGL to host the first CS:GO Major in 2022
One of Europe’s biggest esports organisations, PGL has announced that it will be hosting the first CS:GO Major of 2022. The premier Counter-Strike tournament is set to be held in Antwerp, Belgium between May 9 and May 22, 2022. The tournament is reported to have a prize pool of US$1 million. he previous ones were held in London, Katowice, Berlin and Stockholm. PGL hopes to bring back the game in front of the audience at the Antwerps Sportpaleis, which can host a total of 18,000 people. This will also be the first time a Major tournament will be held in Belgium with the country’s most notable tournament hosting rights coming at the Charleroi Esports in 2019.