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Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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Alpine launches RAC(H)ER programme Programme aimed at providing equal opportunities in motorsports French Formula One team Alpine have unveiled their RAC(H)ER programme which is aimed at increasing diversity in the sport. The planned eight-year programme will provide female racers a platform to reach the pinnacle of motorsports, Formula One. Only 12% of Alpine's current workforce is made up of women and through the programme Alpine hopes to increase the number to 30%. Alpine has stated that they will start hiring female and male graduates and trainees at a 50:50 ratio starting immediately. The various steps which the programme will take are: Alpine will develop a programme to raise awareness of inclusion issues internally throughout the entire Alpine Business Unit as the team aims to create equal opportunities for all genders. A motor racing section underpinned by research carried out by the Paris Brain Institute to appreciate what it takes to be a top-class racing driver. This programme will also include the deconstruction of stereotypes using research with the funding of a scientific study to definitively break down all the pseudo-scientific alleged hurdles to Formula One female competition (fitness, cognitive). By partnering with several training organisations, Alpine will establish a specific development programme with dedicated financial means to lead the first woman into consistent Formula One competition. The French team plans to launch a fund, open to participation by all, to finance female talent within motorsport. The team will establish the right financial package and also find sponsors. Backed by the team's female ambassadors, Alpine aims to go into schools to boost awareness and interest among girls about motor racing and car industry jobs in general. The establishment of a long-term advocacy programme, engaging all relevant stakeholders in the motorsport and automotive industries in this transformative process. Alpine will also work with Formula One, the FIA Women in Motorsport Committee along with other programmes such as 'Girls on Track' to reach their goal. The French team will also invest in local STEM (Science, Technology, Engineering and Maths) programmes at grassroot levels to educate and encourage more female participation in the sport and view it as a long-term career option. Laurent Rossi, Alpine CEO, commented, "Our role, as a Formula 1 team and a brand of the Renault Group is to commit to making our ecosystem more inclusive and making diversity our strength. We are aware of the need for a profound transformation of both the sport and the industry so that all talents can flourish in the future. By launching Rac(H)er, this long-term transformation programme, we hope to be joined by all the players in the sector, because it is only by uniting that we will be able to make real progress. And that would be our real success. 'We want to make sure we give access to all of the jobs, all of the opportunities at Alpine, to women. By not having a more balanced representation of women in the workforce I basically deprive Alpine and myself of 50 per cent of the talents out there. I see it as I'm missing half of my team. 'The intent is to debunk all of the myths that women can't, because they're not adapted, because they don't have role models, because the jobs we offer are not for women. We want to debunk all those myths one by one and make sure that for each opportunity offered at Alpine there's always an equal chance for women to get the job because they can. 'Fernando Alonso is 41 [in July] and he drives a Formula One car. I think Fernando Alonso at 41 is not as strong as a perfectly fit woman athlete at 30. You can drive a Formula One car with the right preparation and that's what we intend to do. We want to prepare the women the same way that men are prepared.” Claire Mesnier, Alpine Human Resources VP, added, "With Rac(H)er, we want to create a true meritocracy and not just move statistics. We have designed a unique, long-term programme that relies on the commitment of all Alpine employees. The challenge is to encourage reflection within the teams but also to put in place concrete means to move things forward both within the company. We commit to doing this in all areas of the company and are leading by example. Fifty percent of the Alpine Management Committee are now female – not because this is a quota but because they are the best in their field of expertise to lead the role and its responsibilities.” Since its inception in 1950, Formula One has seen a total of six drivers who have been female out of the total 885.

Alpine launch Rac(H)er programme

French Formula One team Alpine have unveiled their RAC(H)ER programme, which is aimed at increasing diversity in the sport. The planned eight-year programme will provide female racers a platform to...

Formula One extends partnership with Ferrari Trento

Formula One extends partnership with Ferrari Trento

Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...

Austrian Grand Prix : Race predictions

Austrian Grand Prix: Race predictions

After a dramatic race in Silverstone, the F1 action continues as we head to the Red Bull Ring in Austria. There are multiple storylines to look forward to, one of...

Formula One extends The Memento Group agreement

Formula One extends The Memento Group agreement

Formula One has extended its partnership with UK-based sports licensing, retail and memorabilia firm, The Memento Group (TMG). The four-year licensing agreement extension will see TMG continue to have the...

Wimbledon extends Lavazza partnership

Wimbledon extends Lavazza partnership

Lavazza has renewed its partnership with the All England Lawn Tennis Club (AELTC) for a further three years which will see the Italian coffee brand continue to serve as the...

Ravi Shastri teams up with FanCode

Ravi Shastri teams up with FanCode

Former Indian cricketer and national team coach Ravi Shastri has been roped in as a brand ambassador of sports streaming platform FanCode. The partnership will kick off with FanCode's first-ever...

StreamCards joins Champion of Champions Tour

StreamCards joins Champion of Champions Tour

Broadcast solutions provider Streamcards has been named as the Official Fan Engagement Partner for the upcoming CS:GO tournament Champion of Champions Tour (CCT). The partnership will see Streamcards provide a...

MIBR joins hands with Socios

MIBR join hands with Socios.com

Brazilian esports organisation MIBR have become the first Brazilian esports team to partner with blockchain firm Socios.com. The partnership will see MIBR collaborate with Socios.com to launch their own Official...

Alfa Romeo teams up with SenseTime

Alfa Romeo team up with SenseTime

Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of...

BLAST Premier World Final to be held in Abu Dhabi

BLAST Premier World Final to be held in Abu Dhabi

Global esports tournament organiser BLAST Premier has partnered with ADGaming to bring the BLAST Premier World Final tournament to Abu Dhabi, United Arab Emirate. The deal is part of a three-year deal between ADGaming and Blast Premier. The BLAST Premier World Final, which will be held between December 14 - December 18, will be the first time a BLAST CS:GO tournament will be held in UAE. The tournament will be held at the Etihad Arena on Yas Island in front of a live audience. The World Final is BLAST's biggest event which is the culmination of two CS:GO seasons. The tournament has a total prize pool of $1 million and has eight of the best CS:GO teams in the world fight it out for the crown. The event in Abu Dhabi will be 2022's third prominent CS:GO LAN event following the BLAST Spring Finals in Lisbon and Fall finals, which will be held in Copenhagen in November 2022. Only two teams have qualified for the tournament till now, with FaZe Clan being the first ones to book their tickets after winning the PGL Antwerp Major and the ESL Pro League Season 15. The other confirmed team is NAVI, who secured their place after winning the Spring Finals in Lisbon.

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