Cycle Pure Agarbathi has been announced as the Title Sponsor of the three-Test series between the West Indies and India, which is taking place in the Caribbean, starting from July...
US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league's exclusive broadcast partner. The deal will see...
Leading Indian sports network Star Sports has bagged the exclusive television media rights for the upcoming Lanka Premier League (LPL) 2023 season, scheduled to be played in Sri Lanka from...
Former Indian cricket team captain and former BCCI president Sourav Ganguly has joined food delivery startup JustMyRoots, joining as a brand ambassador as well as an investor in the company. ...
Indian professional cricketer Jemimah Rodrigues has been unveiled as the latest brand ambassador of Indian consumer electronics brand boAt. Rodrigues becomes the first female athlete to join the brand, joining...
The International Cricket Council (ICC) has announced a new partnership with FanCode's merchandising brand FanCode Shop, which becomes the Official Retail Partner for the upcoming ICC Men's Cricket World Cup, which is...
Cricket West Indies (CWI) has signed a new two-year deal with RUSH Sports, which will see the latter gain the exclusive broadcast rights for the West Indies men's and women's...
Indian fantasy gaming platform Dream11 is set to become the new official jersey sponsor of the Indian cricket team. As per the deal, the two parties have agreed to sign...
As you have observed, the performance of the Indian cricket team was riddled with disappointments in 2022. Apart from a handful of bilateral series victories over the weaker teams, there...
Indian professional cricketer Smriti Mandhana and sports marketing company Baseline Ventures have signed a multi-year extension agreement. In accordance with this agreement, the company will continue to solely represent Mandhana....
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