T10 Sports inks partnership with USA Cricket
Sportswear manufacturer T10 Sports has teamed up with USA Cricket to launch their latest official teamwear kit and playing jerseys for both the men's and the women's teams. The kit...
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Ravindra Jadeja announced as SWOTT brand ambassador
Electronics brand SWOTT has announced Indian cricketer Ravindra Jadeja as its brand ambassador. As brand ambassador, Jadeja will be boosting the brand's fitness portfolio and also educate the masses about...
ZEE nets partnership with UAE T20 League
The UAE T20 League has announced a new long-term partnership with ZEE. The agreement will see the global media and entertainment brand acquire the exclusive media and broadcast rights for the tournament and the league will be broadcasted on ZEE's OTT platform, ZEE5. Khalid Al Zarooni, Chairman of UAE’s T20 League, commented, "Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, president – of business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcasts with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.” Mubashshir Usmani, General Secretary, ECB, added, "ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”
ECB extends Sportradar partnership
The England and Wales Cricket Board (ECB) has announced the extension of its partnership with sports data firm Sportradar. The ECB has been using Sportradar’s InteractSport live data and scoring...
Delhi Capitals launch NFT partnership with FanCraze?
Indian Premier League side Delhi Capitals have partnered with cricket metaverse company FanCraze, which will see them create Web 3.0 experiences and issue digital collectibles as well. The partnership will also see the Capitals become the first ever IPL team to launch their own non-fungible tokens (NFTs). Vinod Bisht, Interim CEO, Delhi Capitals. commented, "Delhi Capitals is proud to partner with FanCraze, and to launch the Indian cricket ecosystem into the next generation of sports-based assets and apps. 'We will be debuting the first Delhi Capitals NFTs in early June and are really excited to give our dans the ability to own a piece of their favourite team and players. FanCraze has shown us what is possible if one combines creators, cricketers, content, and commerce."
Unacademy wraps up IPL 15 with film called 'Focus: First Law of Learning'
EdTech platform Unacademy has launched a new film called Focus: First Law of Learning, based on the fifteenth season of the Indian Premier League. The film talks about the importance...
Emirates extends partnership with Lancashire Cricket
Lancashire Cricket have announced a seven-year extension of their already existing partnership with Emirates airline. The new extension of the deal means Emirates will remain as the club's main sponsor...
Women’s T20 Challenge partners with CEAT
Tyre manufacturer CEAT has been announced as the Official Strategic Timeout Partner of the ongoing Women’s T20 Challenge. CEAT has stated that, through the partnership, it aims to bring the...
SunRisers Hyderabad 2022 Sponsors
Much like the franchise whose ashes they rose from, the SunRisers Hyderabad have reached the Holy Grail once. Last season was one to forget for them, however, as they finished...
The Hundred announces new partnership with Xplora
The Hundred has signed a multi-year partnership deal with leading provider of kids’ smart watches, Xplora. The agreement will see Xplora serve as the tournament’s Official Children’s Smartwatch Supplier. Xplora...
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