DXC Technology, a global technology services company specialising in the production of advanced digital solutions for the automotive sector, has announced a multi-year partnership with Italian Formula One team Ferrari. ...
South Florida Motorsports, the race promoter in charge of the Miami Grand Prix F1 event, has roped in Draiver as an Official Event Supporter of the 2023 Miami Grand Prix. ...
VIVA, a telecommunications firm with data-centric platforms providing customers with the best overall experience, has been announced as a Founding Partner of the 2023 Miami Grand Prix following a partnership...
British Formula One team Williams Racing have announced the launch of the Frank Williams Academy, which is an initiative by the Spinal Injuries Association (SIA), the Official Charity of the team....
Formula One has announced a new multi-year partnership with subscription service Paramount+. The partnership will see Paramount+ join as an Official Partner of F1. The deal will see Paramount+ content...
OKX, a leading Web3 tech company and the second-largest crypto exchange in the world by trading volume, has announced a partnership extension with British Formula One team McLaren Racing, which...
British Formula One team McLaren have signed a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources. The partnership will see Workday join...
British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins...
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Swiss Formula One team Alfa Romeo have extended their partnership with hyper-realistic metaverse platform, Everdome. The partnership extension will see Everdome provide Alfa Romeo fans with a new digital home with a series of exclusive and immersive experiences and allowing them to get ever closer to the team. Everdome will also continue to create multiple metaverse experiences throughout the ongoing Formula One race calendar. Alessandro Alunni Bravi, Team Representative, commented, "We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team. 'Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlocking the full potential of our partnership. I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”
