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Visa Cash App RB inks new partnership HUGO

Visa Cash App RB F1 Team partner with Hugo Boss

Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...

McLaren Racing teams up with Optimum Nutrition

McLaren Racing team up with Optimum Nutrition

McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal.  The partnership will see Optimum Nutrition support the British...

McLaren expands Workday partnership

McLaren Racing expand Workday partnership

McLaren Racing have expanded their multi-year partnership agreement with Workday, a US-based provider of enterprise cloud applications for finance and human resources.  The expansion agreement will see Workday continue on...

McLaren teams up with Ecolab

McLaren Racing team up with Ecolab

McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based...

Sauber Academy signs Zane Maloney

Sauber Academy signs Zane Maloney

Sauber has signed Zane Maloney for its driver development initiative, the Sauber Academy. The Barbadian racer will also become a reserve driver for the Stake F1 team, joining fellow Sauber...

Ferrari teams up with Peroni Nastro Azzurro 0.0%

Scuderia Ferrari partner with Peroni Nastro Azzurro 0.0%

Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will...

Aston Martin renews Girard-Perregaux partnership

Aston Martin F1 renew Girard-Perregaux partnership

Aston Martin Aramco F1 Team have renewed their partnership agreement with Swiss luxury watchmaker Girard-Perregaux.  The partnership, which began three years ago, is set to continue, with the Girard-Perregaux branding remaining on...

British Grand Prix to stay on the calendar for 10 more years

British Grand Prix to remain on F1 calendar for ten more years

Formula One has announced a ten-year extension agreement with the Silverstone promoter and its owner, the British Racing Drivers' Club (BRDC), which will see the British Grand Prix remain on...

Aston Martin teams up with Financial Times

Aston Martin Aramco F1 Team sign Financial Times deal

Aston Martin Aramco F1 Team (AMF1) have announced a partnership agreement with British daily newspaper Financial Times (FT). The partnership will entail exclusive global activations jointly hosted by the British Formula One...

Ferrari renews ManpowerGroup deal

Scuderia Ferrari renew ManpowerGroup deal

Scuderia Ferrari have announced the renewal of their partnership with American multinational workforce solutions company ManpowerGroup. ManpowerGroup will thus continue on as an Official Partner of the Italian Formula One...

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