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F1 Academy launches the F1 Academy Discover Your Drive project

F1 Academy launches "F1 Academy Discover Your Drive" project

F1 Academy has launched "F1 Academy Discover Your Drive" — a global project aimed to increase the female talent pool in the motorsport both on and off the track. The...

Alpine extends Racing Pride partnership

Alpine extends Racing Pride partnership

Alpine announces extension to celebrate Pride Month French Formula One team Alpine has extended their partnership with Racing Pride, to kick off Pride Month. Racing Pride, is an initiative to...

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Aston Martin inks deal with stichd stichd joins as Official Merchandise Partner Aston Martin has roped in PUMA Group's brand stichd as the team's Official Merchandise Partner. stichd will join the team from 2024 and will gain exclusive rights to design, produce and distribute Aston Martin fanwear apparel. stichd will also serve as Aston Martin's Official E-commerce Partner and gain the global distribution rights to sell Aston Martin branded apparel and accessories across online and offline platforms. Jefferson Slack, AMF1 Team Managing Director, Commercial and Marketing, commented, "We really feel the passion and intensity of our fans. This year, we've witnessed huge growth in our audience – particularly as the team's on-track performances have improved. A lot of what we do as a team is directed towards surprising and delighting our fanbase. Partnering with stichd to make official fan wear available to everyone is a fantastic opportunity, and we look forward to working closely with them on next year's first collection." Nina Nix, CEO of stichd, added, "We are beyond excited to join forces with the AMF1 Team. As F1 and Aston Martin continue to grow their momentum, we are ready to translate this passion into fashion-forward apparel and accessories. And we really look forward to doing this with the AMF1 team."

Aston Martin ink deal with stichd

Aston Martin Aramco Cognizant F1 Team have roped in PUMA Group's brand stichd as their Official Merchandise Partner. stichd will join the team from 2024 and gain exclusive rights to...

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Alfa Romeo gets new Technical Director

Alfa Romeo get new Technical Director

Swiss Formula One team Alfa Romeo have announced that James Key will be replacing Jan Monchaux as their new Technical Director, starting September 1, 2023. This is Key's first major...

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Canadian Grand Prix 2023 : Race predictions, race details, when and where to watch (India), pole prediction, win prediction, dark horses

Canadian Grand Prix 2023: Race predictions

After a two-week gap, racing returns as Formula One heads to Montréal for the 2023 Canadian Grand Prix. With both the Drivers' and Constructors' Championships beginning to take shape, the...

Formula One and Sky Group team up for first ever F1 broadcast for children

Formula One and Sky Group team up for first-ever F1 broadcast for children

Formula One has announced a partnership with Sky Group, which will see the two parties co-produce the first-ever Formula One broadcast for children at the 2023 Hungarian Grand Prix.  Formula...

Sebastian Vettel invests in SailGP German team

Sebastian Vettel invests in SailGP German team

Former four-time Formula One World Champion Sebastian Vettel and double Olympic medal-winning sailor Erik Heil have teamed up with entrepreneur Thomas Riedel to announce the Germany SailGP Team. Riedel is...

Mick Schumacher's W14 debut date revealed

Mick Schumacher's W14 debut date revealed

The details regarding Mercedes' reserve driver Mick Schumacher's maiden run with the W14 have been revealed. Schumacher is set to run the W14 during the two-day Pirelli tyre test after...

The 4 Most Epic F1 Races Of All Time

The 4 Most Epic F1 Races Of All Time

The 74th Formula One season got underway in March, and it is already gearing up to be a thrilling season. There are sure to be many twists and turns along...

Alfa Romeo partner with Aioka

Alfa Romeo partner with Aioka

Formula One team Alfa Romeo have announced a new partnership with Aioka, which will be joining as their Global Concierge Supplier. Known for creating unique and specially curated customer experiences...

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