Heineken has partnered with its brand ambassador, Liverpool FC and Netherlands men's national team star Virgil van Dijk, for its latest campaign titled "Cheers To The Real Hardcore Fans". Van...
Australia's nationwide football-governing body, Football Australia, has signed a partnership agreement with Swiss food and drink conglomerate Nestlé. The partnership, set to be focused on "developing grassroots sports participation", will...
AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the...
Juventus Football Club have roped in Tallinn, Estonia-based cryptocurrency exchange zondacrypto as their Official Crypto Exchange Partner. As per the agreement, zondacrypto is set to become the new matchday-shirt sleeve...
Fulham Football Club have announced a partnership agreement with Flyfish. The London-based financial services company has been roped in by the English professional football club as an Official Partner. Speaking...
Al Nassr Football Club have announced a three-year partnership agreement with Adidas. Starting with the 2024/25 season, the three-year deal will see the German sportswear and sports equipment giant become...
BYJU'S has put its three-year global brand ambassadorship agreement with Argentine footballer Lionel Messi on hold, as reported by The Economic Times on Monday. The development comes just over a...
Ahead of former Manchester United player and manager Ole Gunnar Solskjaer’s inaugural India tour, which is being hosted by Tilak Gaurang Shah, a die-hard United fan as well as the...
Real Madrid CF have signed a partnership agreement with US-based multinational tech company HP, which becomes the Spanish professional football club's first-ever Sleeve Partner in a historic deal. HP will...
Arsenal Football Club and Dubai-based real estate developer Sobha Realty have expanded their partnership, with the latter becoming the first-ever Training Ground Naming Rights Partner of the club. The Arsenal...
Read all the latest news on Page 45.
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