Manchester City FC have announced a multi-year partnership agreement with Kellogg's, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams. The partnership will see...
The Asian Football Confederation (AFC) has announced a global partnership agreement with Qatar Airways Group with the aim of "transforming fan experiences at Asian football events". The multi-year partnership, set...
Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season. The partnership will see FanCode...
FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body's official stickers, trading cars, trading car...
FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer. The...
New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from...
Upcoming free-to-play football video game UFL has found a new investor in Cristiano Ronaldo. The former Manchester United man has come on board as part of a group of investors...
Liverpool Football Club (LFC) have roped in IT services and consulting firm Orion Innovation as their Official Digital Transformation Partner following a multi-year partnership agreement with the Edison, New Jersey-based...
Puma is set to end its sponsorship of the Israel national football team in a decision made a year ago and not connected to the calls for consumer boycotts following...
Former professional footballer Zlatan Ibrahimovi? has been roped in as an Operating Partner at sports investment fund RedBird Capital, which will see him once again link up with his former...
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