Arsenal team up with Pixstory to drive out online hate
The made in India Pixstory app took the centre-stage at the Premier League match Arsenal vs Manchester United at the Emirates stadium on Sunday. NBA star and Pixstory brand ambassador Dwight Howard kicked off proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make some noise and raise awareness against online hate. Using cutting-edge AI, Pixstory’s algorithms filter out hate speech, promoting decency in conversations and breaking the echo chambers that have formed on social media. In attendance were global honchos from the corporate world including Amit Mittal, former special advisor to President Joe Biden, Yosuke Sasaki, Softbank chief of staff, and Cara Sweeney, senior Coca Cola official. They were joined by top journalists, including Variety Executive Editor Steven Gaydos and Athletic Senior Editor Kevin Coulson. Apart from Arsenal, more marquee clubs including Juventus and PSG Feminines have partnered with Pixstory in the mission to build a better social media space. The app is collaborating with the Oxford Internet Institute on research towards building a safer and more collaborative social platform.
