FIFA announces Claro partnership
Claro is unveiled as a Regional Supporter of the FIFA 2022 World Cup. FIFA has announced telecommunications provider Claro as a Regional Supporter for its men’s World Cup which is...
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<strong>DraftKings partners with Norwich City and West Brom</strong>
DraftKings becomes the Official Fantasy Sports Partner of the two English clubs. Global sports betting company DraftKings has announced two new partnerships with English clubs Norwich City and West Bromwich...
<strong>Manchester United confirm Tezos partnership</strong>
The multi-year partnership sees Tezos join as the club’s new training kit partner. Premier League side Manchester United have confirmed a multi-year partnership with global blockchain platform Tezos, which sees...
<strong>Real Sociedad announce Cazoo as main sponsor</strong>
The partnership is set to get underway from July 2022. LaLiga side Real Sociedad have revealed online car retailer Cazoo as their principal sponsor from the 2022/23 season onwards. The...
<strong>Kurt Zouma and West Ham lose sponsors amid viral video controversy</strong>
The fallout from the French defender’s viral video continues as the Hammers lose sponsors as well. West Ham United defender Kurt Zouma has lost his sponsorship deal with Adidas following...
FC Metz Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Football Club de Metz and enjoy a strong branding presence across their physical and digital assets. Kit Supplier : Kappa The Italian sportswear brand was announced as the new kit supplier to FC Metz in May 2020, replacing Nike in a deal starting with the 2020-21 season and ending with the 2022-23 season. The deal covers matchday and training wear for the club’s senior men’s and women’s teams as well as their youth setups. It also entails collaboration over lifestyle ranges. Kappa previously served FC Metz in the same capacity from 2006 to 2011 as well.
Liverpool score new partnership with Vista
Vista to join the club’s sponsorship portfolio as their Official Small Business Design and Marketing Partner. Premier League side Liverpool have announced a multi-year partnership with design and marketing company Vista. The deal, which is Vista’s first sports partnership in the United Kingdom, will see the firm become Liverpool’s Official Small Business Design and Marketing Partner. The initial focus will be on supporting small businesses through the ‘Small Business of the Match’ experience, which is aimed at ‘making small feel big’. The two parties will also work on co-branded social media and digital content, in-stadium activation and promotion. Vista will also be partnering with a select number of small businesses to provide them with design and marketing services, while a handful of those companies will be given a ‘hero status’ at Liverpool’s home games.
Barcelona set to announce Spotify partnership
LaLiga club FC Barcelona are reported to have agreed to a sponsorship deal with Swedish audio streaming giant Spotify. The multi-year partnership is reported to be worth €280 million and will see Spotify become the club’s main shirt sponsor from the next season onwards. The Spotify logo will be visible on the men’s and women’s first-team jerseys and also on the back of the training kits. Spotify will also gain title rights and sponsor the club’s home ground, the Camp Nou. By sponsoring the Camp Nou, Spotify will become the first brand in Barça history to sponsor the iconic stadium. Japanese retailer Rakuten has sponsored the men’s team since 2017, and Stanley Black & Decker has been the women’s team’s official shirt sponsor since 2018. Rakuten’s agreement with the Spanish giants is set to expire at the end of the current season, and a renewal of the partnership is unlikely. A new sponsorship deal will be welcomed by FC Barcelona, given they have been struggling financially. The deal could help them increase their LaLiga salary cap for the upcoming season. Neither party has officially announced the partnership yet.
Nike terminates Mason Greenwood sponsorship
American sportswear, apparel and accessories firm Nike has announced the termination of its sponsorship deal with Manchester United striker Mason Greenwood. The 20-year-old English striker was recently arrested and then released on bail by the Greater Manchester Police on suspicion of rape and assault of a woman. The allegations included photographs, a voice note and a video, which were posted on Instagram by said woman and were later deleted. Greenwood was arrested on January 30 and was in police custody until his release on February 2. Last week, Nike had released a statement saying it had suspended its partnership with Greenwood following the allegations. Now, the company has confirmed that its partnership with Greenwood will not continue.
AFCON 2021 Final Preview: Egypt vs Senegal
Seven-time champions Egypt will face Senegal in the final of the AFCON 2021 as the latter hope to secure their first-ever AFCON trophy. Two of Africa’s finest, Mohamed Salah and...
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