Premier Sports gets UEFA matches broadcast rights
Multinational payTV service Premier Sports has bagged the rights for all UEFA national team competitions from 2022 to 2024 in the United Kingdom, Northern Ireland, Scotland, Wales and the Republic...
Football News Page 159
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LaLiga inks TVM deal
Korean firm TVM has been named as the Official metaverse partner of the LaLiga. The partnership will see LaLiga work with TVM to create an official digital environment which will engage the fans and also integrate the other partners of LaLiga. The 'Triverse' which is TVM's blockchain based, is dubbed as the 'metaverse for sports' that allows different leagues and clubs to create interactive experiences for the fans, provides access to content and also take part in mini-games. The LaLiga has also announced that the 'Web 3.0' development is aimed at expanding their reach, especially towards a younger crowd and also international fans, the development itself is one of the league's major steps into their digital transformation.
AS Monaco expand VBET agreement
Ligue 1 club AS Monaco have extended their partnership with online sports betting firm VBET. The new three-year partnership will see the Monégasque club work with VBET as they aim...
Bundesliga signs triple NFT partnership
The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.
Liverpool partner with Extreme Networks
Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...
Serie A inks WSC Sports deal
Serie A, Italy's premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time...
BKT renews LaLiga partnership
Mumbai-headquartered tyre manufacturing firm Balkrishna Industries Limited (BKT) has extended its global sponsorship agreement with Spanish football league LaLiga for a further three years. The new deal is set to...
CONMEBOL inks OneFootball partnership
The South American Football Confederation (CONMEBOL) has announced a streaming partnership with football media platform OneFootball, which will let viewers get access to the sport in Brazil and Latin America....
Nike terminates Spartak Moscow partnership
Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.
Arsenal announce Unagi partnership
Premier League club Arsenal have announced a long-term partnership with Unagi, which will see the Gunners join Unagi's upcoming fantasy football game, Ultimate Champions. Ultimate Champions will be a free-to-play...
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