Former English professional footballer David Beckham has been roped in by Alibaba as a brand ambassador for its international e-commerce platform, AliExpress. As global brand ambassador, Beckham will headline AliExpress'...
UEFA has announced a partnership with global insurance firm AXA, roping it in as an Official Global Partner for UEFA Women's Euro 2025.
Will it be a record fifteenth UEFA Champions League title for the Kings of Europe, or will Dortmund avenge their heartache of the 2013 Wembley final? Real Madrid advanced to...
The perfect Favourite vs Underdog story, two legends of the game hanging up their boots, an all-English sub-plot, and a stack of potential landmarks will be the talking points ahead...
This article contains information regarding the organisations enjoying a strong branding presence across the Georgia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FC Barcelona have announced a three-year partnership agreement with cybersecurity solutions provider Fortinet.
Polish professional footballer Robert Lewandowski has announced a long-term partnership agreement with global marketplace for digital entertainment, G2A.COM, coming on board as a brand ambassador. By getting Lewandowski on board,...
This article contains information regarding the organisations enjoying a strong branding presence across the Ukraine men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
All eyes will be on Wembley Stadium this Saturday as Manchester United take on Manchester City in the 143th men's FA Cup final for the second season running. A Manchester...
This article contains information regarding the organisations enjoying a strong branding presence across the Poland men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
MLS Sponsors: Adidas, Allstate, Apple, AT&T, Audi, Avant, BODYARMOR, Campbell Snacks, Captain Morgan, Caterpillar, CELSIUS, Coca-Cola, Continental, DoorDash, EA SPORTS, Heineken, The Home Depot, IHG Hotels & Resorts, JLab, Procter & Gamble, Sorare, Target, Ticketmaster, TikTok, University of South Carolina, RBC Wealth Management
This article contains information regarding the organisations enjoying a strong branding presence across the Canada men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
The German Football Association (DFB) has announced a four-year partnership extension of its partnership with German automotive giant Volkswagen, which is thus set to remain the DFB's Premium Partner and...
German clothing brand HUGO BOSS has signed a multi-year deal with former England men's national football team captain David Beckham. The English footballing icon is set to design multiple menswear...
Aston Villa Football Club (AVFC) and Adidas have announced the signing of a multi-year partnership agreement.
This article contains information regarding the organisations enjoying a strong branding presence across the Costa Rica men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
The German Football Association (DFB) has announced a partnership agreement with online payment services firm Klarna, which thus becomes a Commercial Partner of the Germany men's national football team. The...
English professional footballer Jude Bellingham has been revealed as a brand ambassador of British soft drinks brand Lucozade as part of a multi-year agreement. The Real Madrid CF star will...
Los Angeles Football Club (LAFC) have announced a partnership agreement with Ontario International Airport (ONT), which thus becomes the Official Airport of the Major League Soccer (MLS) side. The deal...
This article contains information regarding the organisations enjoying a strong branding presence across the Brazil men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
International consumer products giant Unilever has partnered with the 2024 Copa América 2024, coming on board as an official sponsor following a partnership agreement with CONMEBOL. The deal will see...
Following are the organisations acting as official sponsors and partners of the CONMEBOL Copa América, the premium continental men’s football competition in South America, and enjoying a strong branding presence...
South America's football-governing body, CONMEBOL, has roped in hospitality agency Absolut Sport as the Official Travel Partner for the upcoming Copa América 2024. The partnership sees CONMEBOL and Absolut Sport...
Cristiano Ronaldo has been roped in as an investor and official global ambassador by human performance company WHOOP. The partnership will see WHOOP work with the Portuguese professional footballer on...
Atlético de Madrid have signed a sponsorship agreement with e-commerce platform ComAve, which thus becomes an official sponsor of the Spanish professional football club. The partnership, kicking off from the...
The English Premier League has announced a multi-year trading card partnership agreement with Fanatics Collectibles. The agreement, kicking off in June 2025, will see Fanatics become the Exclusive Provider of...
AC Milan have announced a partnership agreement with TG.Casino, which thus becomes the Official Regional iGaming Partner of the Italian professional football club in Europe. The deal will see Milan...
This article contains information regarding the organisations enjoying a strong branding presence across the Spain men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
With just a fortnight to go before we wrap up another exhilarating Premier League season, I feel it’s the right time to look at the bigger picture and evaluate which...
Burnley Football Club have announced a multi-year partnership agreement with British apparel brand Castore, which will thus become the club's Official Technical Partner from the 2024/25 season onwards. Castore will...
Read all the latest news on Page 39.
