Sunderland AFC ink Hummel deal
Sunderland AFC have announced a multi-year partnership agreement with Danish sportswear brand Hummel, which will become the Official Technical Kit Partner of the club from July 2024 onwards. The multi-year...
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MS Dhoni partners with EMotorad
Mahendra Singh Dhoni has joined EMotorad, an electric vehicle startup focusing on e-cycles, as an equity investor. The double World Cup-winning captain will also serve as a brand ambassador of...
Chennai Super Kings and Boldfit join forces
The Chennai Super Kings (CSK) have announced a partnership agreement with Boldfit, an Indian fitness and sports major specialising in apparel, supplements, and fitness accessories, for the ongoing Indian Premier...
Casillero del Diablo partners with Mexican national football teams
The Mexican Football Federation (FMF) has announced a multi-year partnership agreement with Chilean wine brand Casillero del Diablo with the help of Soccer United Marketing arm of Major League Soccer....
ESL FACEIT Group inks Qiddiya City deal
ESL FACEIT Group has signed a five-year partnership agreement with Qiddiya City, as the two aim to engage their respective sets of supporters and invite them to share the common...
Skechers teams up with Ishan Kishan
Performance and footwear brand Skechers has roped in Indian professional cricketer Ishan Kishan as its latest brand ambassador. The deal will see Kishan star in various marketing and advertising campaigns...
WNBA partners with TNT Sports
The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK...
PGA of America nets Lexus deal
Toyota's luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the...
Iga Swiatek partners with Lancôme
L'Oreal Group's luxury beauty brand Lancôme has roped in tennis star Iga ?wi?tek as a brand ambassador. The partnership sees ?wi?tek become the first brand ambassador for Lancôme in Poland...
FC Barcelona and EBC Financial Group team up
FC Barcelona have announced a partnership agreement with ECB Financial Group for a period for three and a half years, roping it in as their Official Partner in Foreign Exchange...