Welcome to the second episode of our podcast series dedicated to women in sports "Ladies in the Lead". Today we are thrilled to have Mugdha Bavare with us. Mugdha is...
Reigning World Champion Max Verstappen got the 2023 Formula One season underway with a win, with his teammate Sergio Pérez making it a 1-2 for Red Bull. Aston Martin's new...
Royal Challengers Bangalore have roped in ceramic and vitrified tiles manufacturer Kajaria Tiles as their Principal Sponsor for their Women's Premier League team. Kajaria Tiles will also join as the front of the jersey sponsor of the team and will have their logo on the front of the RCB WPL team's jerseys. Led by ace India batter Smriti Mandhana, the Bangalore squad likes star players such as Ellyse Perry, Sophie Devine, Renuka Singh and Richa Ghosh. Rishit Kajaria, Joint Managing Director, Kajaria Ceramics Ltd, commented, "We have been waiting for an opportunity to support Women's cricket and the Women's Premier League is the perfect platform. 'RCB is a team which has a very strong fan base and digital presence, and we are excited to partner with them to promote our shared ethos of Women Empowerment, our Women's cricketers are among the best in the world and the Women's Premier League will help bring their talent to the fore. The Women’s Premier League will have a great impact on Women’s cricket, and we are excited to be a part of a team that will no doubt inspire the next generation of girls to take up sports."
TIGC, a men's wear firm which is a brand of the The Indian Garage Co. company, has roped in Indian cricketer Suryakumar Yadav as their brand ambassador. The brand hopes to use Yadav's growing popularity to enhance their brand visibility and cement themselves as a top fashion brand for the youth. The partnership will see Yadav promote the brand's various products through social media and advertisement campaigns. Anant Tanted, CEO and Founder of TIGC, commented, "This is our maiden move to capture a piece of the digital-first fashion market in India. We are delighted to partner with Suryakumar Yadav as the brand ambassador of TIGC. He is an excellent sportsman, and his vivaciousness goes beyond the game. He represents everything TIGC stands for: innovation, fearlessness, boldness, and creativity! We are looking forward to a significant association with him!” Suryakumar Yadav, added, "Fashion for me is a combination of style and comfort, and I am happy to be associated with a fashion brand like TIGC. Through this partnership, I hope to engage with my fans and share my sense of style.”
French Formula One team Alpine have roped in former French footballer Zinedine Zidane as a brand ambassador. Zidane will join not only as the Formula One team's brand ambassador but...
Much like sports itself, sports broadcasting has gradually become an industry that is also becoming a tool through which larger world structures are staking their claim to various sports across...
Laura Wolvaardt is a professional cricketer who plays for the South Africa women’s national cricket team and Western Province in domestic competitions. At the age of 13, Wolvaardt was a...
At an Under-13 youth league match in the national capital, the two competing teams were clearly poles apart in terms of physical build, biological progression and facial and muscle characteristics....
Danish audio technology brand Bang & Olufsen has joined as an Official Partner of the Italian Formula One team Scuderia Ferrari. The partnership will see Bang & Olufsen work with...
DS Penske's Jean-Éric Vergne won the inaugural Hyderabad E-Prix, a race which saw plenty of action as motor-racing returned to India. Envision Racing's Nick Cassidy finished second, while Porsche's António...
PepsiCo’s recently-launched lemon-lime flavoured soda STARRY has been roped in as the Official Soft Drink of the NBA, the WNBA and the NBA G League. STARRY will also serve as...
Formula One has teamed up with UNICEF, a partnership which will see the two parties work towards helping the most vulnerable children access quality education and also bolster UNICEF's humanitarian...
Formula E has announced a new partnership with sports and lifestyle brand New Era. The multi-year partnership will see New Era supply the official podium caps. The partnership will see...
Streaming platform Disney+ Hotstar has roped in four new sponsors for the upcoming ICC Women's T20 World Cup 2023. These new sponsors are: Tata AIA, Accenture, HUL (Boost) and Bumble....
Esportswala, one of India’s leading esports organisations, has acquired Thailand’s distinguished PUBG Mobile team formerly known as UTG International to bolster its presence in the SA (southern Asia) and SEA...
The Fédération Internationale de l'Automobile (FIA) has announced that six manufacturers have registered as Power Unit Suppliers for the 2026–2030 seasons of the Formula One World Championship. The six manufacturers...
Electronics Arts' sports video games developing and publishing division, EA Sports, has signed a partnership agreement with two-time Formula One World Champion Max Verstappen. The partnership will see Verstappen work...
A global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work...
American automotive company Ford has announced its return to Formula One. Ford has stated that it will be returning to the sport in 2026, when the new engine regulations are...
Indian multinational conglomerate GMR Group has been announced as an Associate Partner of the upcoming Greenko Hyderabad E-Prix. The Greenko Hyderabad E-Prix, the first-ever Formula E race to be held...
Sports, events and media firm IMG has renewed its partnership with Channel 4. The two-year extension will see Channel 4 continue to broadcast the England men’s national football team's UEFA...
Swiss Formula One team Alfa Romeo have announced that the Managing Director for the Sauber Group, Alessandro Alunni Bravi, will be taking over the role of Team Representative of the...
The five teams for the Women's Premier League (WPL) 2023 have been revealed following the completion of the financial bid submission processes by the respective team owners. BCCI Honorary Secretary...
The role of a centre-forward is becoming increasingly complex over the years. While there’s the constant pressure of delivering goals in almost every single game, centre-forwards nowadays are expected to...
Indian motor-racer Jehan Daruvala has been roped in by MP Motorsport for the upcoming Formula 2 season. With the signing of Daruvala, the Formula 2 grid for the 2023 season is complete. Daruvala will be joining the defending Drivers' and Teams' Champions and will be partnering Dennis Hauger. Daruvala made his Formula Renault 2.0 debut in 2015 with Fortec Motorsport and took home his first race win in 2016 with Josef Kaufmann Racing. He has competed in the Formula 3 championship, Toyota Racing Series and Macau Grand Prix before making his Formula 2 debut in 2020 with Carlin. After two seasons with Carlin, Daruvala competed with Prema Racing during the Formula 2 2022 season where he finished seventh in the championship with a win and eight podiums. Along with joining MP Motorsport, Daruvala has also been signed as the Official Reserve Driver for Mahindra Racing in Formula E.
Rivalries are not a rarity in sports. From Leo Messi and Cristiano Ronaldo to Novak Djokovic and Rafael Nadal, the iconic ones add a tinge of grandeur to sports, making...
The Denver Nuggets are an American professional basketball team, who were founded in 1967 as the Denver Larks. They were later rebranded as Rockets in the first season and ultimately...
Formula E has inked a multi-year extension of its partnership with global logistics firm DHL. The extension of the partnership will see DHL continue on as the Official Founding and...
The role of a defensive midfielder has many layers to it. However, in the women’s game, where players are more versatile, able to switch positions in play and perform different...
Adidas and English professional football club Arsenal have confirmed that they will be collaborating over the "No More Red" campaign this year, just as they did last year. In order...
