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Baseline Ventures partners up with Rudrankksh Patil for Commercial Representation (1)

Baseline Ventures launches Baseline Foundation to support young athletes

Brand licensing and sports marketing company Baseline Ventures India Pvt Ltd has launched its Corporate Social Responsibility (CSR) arm, Baseline Foundation, as part of its commitment to “giving back to...

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Purba Lachenpa Tempa – Bio | Sponsors | Notable Honours

Phurba Tempa Lachenpa: Bio | Notable honours

This article contains information regarding Indian professional footballer Phurba Tempa Lachenpa and his notable honours. Date of Birth: 4 February 1998 Place of Birth: Sikkim, India  Nationality: Indian Current club:...

Rahul Saha Rahul Saha
Reiss teams up with McLaren

Reiss teams up with McLaren

British Formula One team McLaren Racing have announced Reiss as their Official Travel Wear Partner following a multi-year deal with the premium British fashion brand. The partnership will see Reiss...

STIGA Sports to be UTT’s official equipment partner till 2027

STIGA Sports to be Official Equipment Partner of Ultimate Table Tennis (UTT) till 2027

India's premier table tennis tournament, Ultimate Table Tennis (UTT), has announced the signing of a five-year deal with STIGA Sports as its Official Equipment Partner till 2027.  UTT is promoted...

Rahul Saha Rahul Saha
Skyesports Masters ropes in two Power By Sponsors

Skyesports Masters ropes in two "Power By" sponsors

Skyesports, one of south Asia’s leading esports tournament organisers, has on-boarded AMD and Microsoft Windows 11 as "Powered By" sponsors to enhance India’s first-ever franchised esports tournament — the Skyesports Masters. ...

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MotoGP: Yamaha Racing brings back Valentino Rossi as its new brand ambassador Yamaha Motor Co. Ltd has announced the signing of a multi-year partnership deal with nine-time MotoGP world champion Valentino Rossi, with the latter returning to the Japanese manufacturer as a brand ambassador. The Italian legend changed the fortunes of a struggling factory Yamaha team and registered four premier-class world championships during his two stints with the Japanese team. The Italian won all four of his championships during his first stint with Yamaha from 2004 to 2009. He came close on multiple occasions during his second stint from 2013 to the end of 2021 but that tenth world title always eluded him. During his time with the factory Yamaha team, Rossi claimed 56 wins and a staggering 142 podium finishes – becoming the marque's most successful rider in Grand Prix history. Since his retirement in 2021, Rossi has been plying his trades on a car racing campaign in the GT World Challenge Europe with WRT and also owns the VR46 Racing Team that competes in the MotoGP premier class. Although Rossi’s VR46 linked up with Ducati Racing for its debut season last year, however, with ongoing talks of a switch to Yamaha from 2024 onwards, this recent development between Rossi and Yamaha could be the first step towards a potential tie-up between VR46 and Yamaha in the near future. Interestingly, Yamaha and VR46 already have a partnership in place for the current season in the form of the Yamaha VR46 Master Camp Team in Moto2. Addressing the media on the announcement of Rossi's and company's new collaboration, Yamaha boss Lin Jarvis, said: “Of course, this is a great moment for Yamaha and it‘s also an emotional development for the fans, who I‘m sure miss Valentino‘s presence in MotoGP since he retired from his successful career.” He further said: “Valentino and his M1 shared a special bond. His arrival at Yamaha was the catalyst that completely changed our MotoGP racing programme to the point that Valentino and Yamaha almost became synonymous. “Together we achieved many wins, podiums, and four championships, and then there are also the moments behind the scenes: the hard work but also the fun parts and the shared passion for racing. “We always considered Valentino as ’family‘, and as soon as he expressed his desire to keep using Yamaha bikes and to become a Brand Ambassador, we went to work to make it happen. We are thrilled that Valentino is now officially our ambassador.”

MotoGP: Yamaha Racing bring back Valentino Rossi as brand ambassador 

Yamaha Motor Co Ltd have announced the signing of a multi-year partnership deal with nine-time MotoGP World Champion Valentino Rossi, with the latter returning to the Japanese motorcycle manufacturer as...

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Glan Martins – Brand Endorsements | Sponsors | Notable Honours

Glan Martins – Endorsements | Sponsors | Notable Honours

The following article contains information regarding Indian professional footballer Glan Martins, his brand endorsement and sponsorship deals, and notable honours. Date of Birth – 1 July 1994 Place of Birth...

Rahul Saha Rahul Saha

IESF expands 2023 World Esports Championship Finals' female CS:GO team slots

The International Esports Federation (IESF) has announced an expansion of teams at the 2023 World Esports Championship Finals for the women's Counter-Strike: Global Offensive (CS:GO) event. There will now be...

Revenant Esports to compete in VALORANT Challengers 2023 South Asia Split 2

Revenant Esports have confirmed their participation in the VALORANT Challengers 2023: South Asia Split 2. Hosted by Nodwin Gaming as a LAN event in New Delhi, the US$100,000 tournament is...

ESL FACEIT Group (EFG) and Activision join forces for Call of Duty: Mobile

Leading esports and video game entertainment company ESL FACEIT Group (EFG) has announced a new two-year partnership with Activision, which will bring Call of Duty: Mobile to the Snapdragon Pro Series....

Alpine extend Sprinklr partnership

French Formula One team Alpine have announced a three-year partnership extension with software firm Sprinklr. The partnership will see Sprinklr continue on as an Official Partner of the team and...

The Art of Football Tactics: A Look at How Coaches Plan Their Strategies

The Art of Football Tactics: A Look at How Coaches Plan Their Strategies

Football is a game that requires skill, athleticism, and strategy. The latter is particularly important as it is the foundation upon which winning teams are built. Football tactics refer to...

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Teams participating in this year's Indian Women's League. 

A brief rundown of Hero Indian Women's League (IWL) 2022-23 teams 

The sixth edition of the Hero Indian Women's League (IWL) will feature 16 clubs from different corners of the country. The tournament has seen the number of participating teams rise...

Rahul Saha Rahul Saha
Following such a dominating display, I thought it’d be wise to look back on India’s journey before and during their current head coach, Thomas Dennerby. 

Indian women’s football: Before and during Thomas Dennerby 

The India senior national women’s football team recently capped off their 2024 AFC Women’s Olympic Qualifying Round 1 in some style as they tore apart hosts Kyrgyzstan 9-0 on aggregate. ...

Rahul Saha Rahul Saha
Breaking down the IPL sponsorship jamboree in numbers

Breaking down the IPL sponsorship jamboree in numbers

With the 16th edition of the Indian Premier League (IPL) having kicked off, its official broadcaster Disney Star and digital broadcast partner Viacom18 have finalised their list of sponsors. Barring...

Rahul Saha Rahul Saha
Royal Challengers Bangalore team up with Aryaka

Royal Challengers Bangalore (RCB) team up with Aryaka

The Royal Challengers Bangalore (RCB) have announced a new partnership agreement with IT solution firm Aryaka. The partnership will see Aryaka join as the RCB men's team's Official IT Networking...

JioCinema onboards Bingo for the IPL 2023 season

JioCinema on-boards Bingo! for TATA Indian Premier League (IPL) 2023

Indian snack brand Bingo! has been announced as an Associate Sponsor of the Indian Premier League (IPL) following a partnership agreement with JioCinema, the tournament's digital rights partner. The partnership...

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Hindware signs partnerships with Punjab Kings and RCB for IPL season

Hindware sign Punjab Kings and Royal Challengers Bangalore deals for IPL 2023

Hindware, a global leader in complete bathroom solutions, has signed partnership agreements with the Punjab Kings and the Royal Challengers Bangalore for the 2023 Indian Premier League (IPL) season. While...

Lucknow Super Giants inks deal with Radio City

Lucknow Super Giants (LSG) ink Radio City deal

Indian Premier League (IPL) team Lucknow Super Giants (LSG) have roped in FM network Radio City as their Exclusive Radio Partner. Through the partnership, Radio City hopes to "bring the...

Eight Wall Decorating Ideas to Dress Up Your Space

Eight Wall Decorating Ideas to Dress Up Your Space

Is your space in need of a makeover? Are you looking for ideas for wall decor? An empty wall is filled with possibilities, and a few additions can transform a...

Staff Staff
Absolute Sports acquires Pro Football Network

Absolute Sports acquires Pro Football Network

Absolute Sports, the parent company of Sportskeeda and a sports news and analysis provider with over 76 million monthly active users (MAU), announced on March 22, 2023, that it had...

Chloe Grant rounds out ART GP's F1 Academy line-up

Chloe Grant completes ART GP's F1 Academy line-up

ART Grand Prix have signed Chloe Grant as the final driver for their F1 Academy line-up. The 16-year-old British racer will join Léna Bühler and Carrie Schreiner at the French...

How Cristiano Ronaldo's move has helped Al Nassr and football in Saudi

How Cristiano Ronaldo's move has helped Al-Nassr and football in Saudi Arabia

Cristiano Ronaldo’s move to Al-Nassr after his exit from Manchester United garnered a fair amount of attention. That wasn’t because of the very fact that it happened, but because of...

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RCB joins forces with Equitas Small Finance Bank

Royal Chellengers Bangalore (RCB) join forces with Equitas Small Finance Bank

Bangalore-based Indian Premier League franchise Royal Challengers Bangalore (RCB) have announced a new partnership with Equitas Small Finance Bank. The partnership will see Equitas join as the Official Banking Partner of the RCB team for the upcoming season of the IPL. As the team's banking partner, the Equitas logo will be present on the trouser of the RCB playing kit. Both parties will also work on various social media and advertising campaigns. Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, commented, "We are pleased to partner with Equitas, a leading financial player, with a history of investing in cricket. We look forward to executing a mutually beneficial partnership that lasts for a long -term.” Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, commented, "Equitas Small Finance Bank is excited to partner with a team like Royal Challengers Bangalore, which has a huge fan-following across the world. RCB takes pride in their synergy with fans, and this is also aligned to the core values of Equitas of taking pride in performance and synergies. While the team is renowned to have the favourite faces of the cricket industry, the team is also known to have recorded the highest totals and viewership out of all teams across 15 seasons.

BKT Tires inks multi-team IPL deal

BKT Tires inks multi-team IPL deal

Balkrishna Industries Ltd (BKT) has announced partnerships with seven Indian Premier League teams, joining as the Official Tire Partner of these franchises. BKT has teamed up with the Mumbai Indians...

Women’s Premier League 2023 Team Sponsors: UP Warriorz

Women’s Premier League 2023 Team Sponsors: UP Warriorz

This article contains information regarding the organisations enjoying a strong branding presence across the UP Warriorz’ physical and digital assets as sponsors and partners of the team for the 2023...

Staff Staff
Austrian Grand Prix to stay on the F1 calendar till 2027

Austrian Grand Prix to stay on F1 calendar till 2027

Formula One will race in Austria till 2027, following a new four-year agreement between F1 and the race's promoter. The Austrian Grand Prix returned to the F1 calendar in 2014...

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S8UL announces partnership with KRAFTON

S8UL announces KRAFTON partnership

Leading Indian esports organisation S8UL has announced a new partnership with KRAFTON, maker of popular battle royale game BATTLEGROUNDS MOBILE INDIA, for the Indian launch of its latest mobile game...

Mahindra Automotive unveiled as Title Sponsor of IBA Women's World Boxing Championships, Mary Kom and Farhan Akhtar roped in as brand ambassadors

The Boxing Federation of India (BFI) on Monday unveiled Indian SUV manufacturer Mahindra & Mahindra Ltd as the Title Sponsor for the IBA Women's World Boxing Championships, with legendary Indian...

Anshuman Joshi Anshuman Joshi

Basso Bikes joins AlphaTauri

Italian Formula One team AlphaTauri have announced bike company Basso Bikes as their Official Bike Supplier. As per the agreement, Basso Bikes, which is based out of Vicenza, Italy, will...

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