Sir Vivian Richards joins Lanka Premier League 2022
Former West Indian cricketing great Sir Vivian Richards has been roped in as a brand ambassador of the upcoming season of the Lanka Premier League (LPL). Richard's appointment as brand...
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SC sends notice to Praful Patel for alleged contempt of court
The AIFF had found itself in the limelight of controversy yet again when the SC on Wednesday sent contempt of court notices against the former president of the AIFF, Praful...
Global esports joins hands with Collective Artists Network
Talent management and representation agency Collective Artists Network has teamed up with Indian esports organisation Global eSports. The partnership will see Collective Artists Network represent the team on the sponsorship...
G2 partners with Next Level Racing
European esports organisation G2 Esports has inked a new partnership agreement with sim racing peripherals provider Next Level Racing. The partnership will see G2 Esports' sim racing division be supplied...
FIFA and Calm join efforts to work on mental wellness tools for players, workforce and fans
Calm, an online platform offering sleep, meditation, and relaxation solutions, has been named the "Official Mindfulness and Meditation Product" of the FIFA World Cup 2022, the FIFA Women's World Cup...
Haas announce OpenSea partnership
American Formula One team Haas have announced peer-to-peer NFT marketplace OpenSea as their Official NFT Marketplace Partner. The partnership will see OpenSea and Haas work on branded NFT collections, develop...
Heineken expands Formula One partnership
Heineken has been announced as the Title Race Partner of the inaugural Las Vegas Grand Prix following an agreement with Formula One. The race will now be called the FORMULA...
Liverpool put up for sale by FSG
According to a report by David Ornstein of The Athletic, Fenway Sports Group (FSG), majority owner of Premier League club Liverpool and Major League Baseball's Boston Red Sox, has put...
Tunisia national football team sponsors 2022
This article contains information regarding the organisations enjoying a strong branding presence across the Tunisia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Southampton announce training kit partnership with EcoWatt
For the remainder of the 2022–23 season, Premier League club Southampton have partnered with EcoWatt, a blockchain-based provider of renewable energy, making it their official training kit partner. As part...
BYJU’s appoints Lionel Messi as its first Global Ambassador
Argentinian football icon Lionel Messi has been named the first-ever Global Ambassador of Indian EdTech business BYJU's to front its "Education for All" social initiative. The deal comes ahead of...
FC Goa Sponsors 2022-23
Following are the organisations serving as sponsors and brand partners to Indian Super League club FC Goa and enjoying a strong branding presence across their physical and digital assets. Also...
Verstappen takes record victory in Mexico
Hamilton second ahead of Sergio Pérez Red Bull’s Max Verstappen became the first driver in the history of Formula One to score a total of 14 victories in a single...
Neeraj Chopra teams up with Marvel
Chopra promotes latest Black Panther movie in collaboration with Marvel India Olympic gold medalist Neeraj Chopra has teamed up with Marvel to promote their upcoming movie, Black Panther: Wakanda Forever. ...
Formula One partners with Telcel and Telmex
Mexican telecommunications firms team up with Formula One Formula One have teamed up with Mexican telecommunications companies Telcel and Telmex to bring F1TV Pro to Telcel and Telmex's subscribers in...
Women's Champions League added to FIFA 23
EA joins as DAZN’s Global Broadcast Partner EA Sports has added the UEFA Women's Champions League (UWCL) to their FIFA 23 video game and will also become the Global Sponsor...
Mayank Prajapati and Hemanth Kommu set to represent India at 2022 Global Esports Games
India’s Street Fighter V athlete Mayank Prajapati and reigning national eFootball champion Hemanth Kommu will represent India at the world finals of the 2022 Global Esports Games, scheduled to take...
Boot consignment arrives late at FIFA U-17 Women’s World Cup for Indian team
The opening match of the 2022 FIFA U-17 Women's World Cup saw the USA beat India 8-0 in a one-sided contest. After the game, it was discovered that the shipment...
Roo Sports International and The Sports Gurukul launches Ready Steady Go Kids in India
Roo Sports International (RSI) Australia and The Sports Gurukul (TSG) India have joined hands to launch Ready Steady Go Kids (RSGK) in India. The sports programme is scientifically designed for...
Bronny James signs Nike NIL Deal
NBA superstar LeBron James' son Bronny James has signed a name, image, and likeness (NIL) contract with Nike in order to be one of the chosen few high-school basketball players...
Aston Martin and Red Bull in breach of FIA cost cap limit
Formula One’s governing body, the Fédération Internationale de l'Automobile (FIA), has revealed that, following a detailed investigation regarding the cost cap breach during the 2021 season, Aston Martin committed a...
Empty stands welcome ATK Mohun Bagan for ISL season-opener
ATK Mohun Bagan's first game of the 2022-23 Indian Super League season, a home affair against Chennaiyin, is being played in front of a near-empty Vivekananda Yuba Bharati Krirangan as...
Top 5 South African players to watch at 2022 ICC Men's T20 World Cup
The South Africans look fresh and exciting on the back of two good tours in England and India. The Proteas have worked out their batting permutations over the course of...
A conversation with Paralympian Simran Sharma
In this up close and personal conversation with Akshata Shukla, Sprinter Simran Sharma spoke about her journey so far, her training schedule, her experiences as a para-athlete, and much more....
Verstappen crowned World Champion as he sails to victory in Suzuka
Max Verstappen secured his second World Drivers' Title in Suzuka following a wet and rain-interrupted race, which saw the Dutchman cruise to a comfortable win yet again in a season...
Honda returns to Formula One with Red Bull and AlphaTauri partnerships
Ten months after leaving the sport, Honda has announced its comeback to Formula One. The Honda Racing Corporation (HRC), along with Red Bull Powertrains (RBPT), will continue to provide Red...
Mumbai FC appoint DreamSetGo as Official Ticketing Partner
Mumbai City FC and DreamSetGo, a sports ticketing and travel company, have announced their cooperation. The two organisations will collaborate to increase fan interaction and the club's supporter base in...
Amul teams up with Argentina national football team
Indian dairy giant Amul has been roped in as a Regional Sponsor of the Argentina men’s football team for the upcoming FIFA World Cup Qatar 2022. For the Argentina national...
CPL inks Sportradar agreement
The Caribbean Premier League (CPL) has signed a new partnership with Swiss sports tech company Sportradar. The partnership will see Sportradar become the Official Data Partner, the Official Betting Streaming...
Bhilwara Kings defeat Gujrat Giants, Yusuf Pathan crowned MOTM
Irfan Pathan's Bhilwara Kings defeated Gujarat Giants in a thrilling game during the eleventh and penultimate group match of Legends League Cricket Season 2. Kings beat a challenging 187-run goal...