Alpine rope in Zinedine Zidane as brand ambassador
French Formula One team Alpine have roped in former French footballer Zinedine Zidane as
Suggestions
Laura Wolvaardt’s Brand Endorsements and Sponsorship Deals
Laura Wolvaardt is a professional cricketer who plays for the South Africa women’s national
Ferrari net Bang & Olufsen partnership
Danish audio technology brand Bang & Olufsen has joined as an Official Partner of
Vergne wins action-packed Hyderabad E-Prix
DS Penske’s Jean-Éric Vergne won the inaugural Hyderabad E-Prix, a race which saw plenty
NBA partners with STARRY
PepsiCo’s recently-launched lemon-lime flavoured soda STARRY has been roped in as the Official Soft
Formula One partners with UNICEF
Formula One has teamed up with UNICEF, a partnership which will see the two
Formula E nets deal with New Era
Formula E has announced a new partnership with sports and lifestyle brand New Era.
Disney+ Hotstar gets new sponsors for ICC Women’s T20 World Cup
Streaming platform Disney+ Hotstar has roped in four new sponsors for the upcoming ICC
Esportswala acquires Thailand-based PUBG Mobile team
Esportswala, one of India’s leading esports organisations, has acquired Thailand’s distinguished PUBG Mobile team
FIA confirms six applications for 2026 Power Unit supplier registrations
The Fédération Internationale de l’Automobile (FIA) has announced that six manufacturers have registered as
Podcasts
