Portuguese football star Cristiano Ronaldo has announced a new partnership with American jewellery and wrist watch retailer, Jacob & Co. The partnership sees Jacob & Co. and Ronaldo collaborate together...
One would have to be under a rock to not be aware that the upcoming men’s football World Cup is going to be held in Qatar. The issues regarding the...
Qatar has announced a ban on sale alcoholic beverages inside stadiums just days before the start of the FIFA World Cup 2022. Budweiser, the American beer company that has had...
This article contains information regarding the organisation(s) enjoying a strong branding presence across the Iran men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Qatar men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Saudi Arabia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
George Russell scored his maiden Formula One victory as Mercedes took home their best-ever result of the season, finishing one-two, with Lewis Hamilton in second place. Ferrari's Carlos Sainz finished...
British Formula One team Williams Racing have announced that their academy driver Logan Sargeant will be making his third Free Practice appearance at the upcoming Brazilian Grand Prix Free Practice...
Brazilian investment management firm XP has been roped in by British Formula One team Aston Martin as their Official Global Financial Services Partner. The multi-year partnership will see XP gain...
Financial services firm Navi has roped in former India men's national cricket team captain Mahendra Singh Dhoni as a brand ambassador. The partnership will see Dhoni headline various campaigns of...
Former West Indian cricketing great Sir Vivian Richards has been roped in as a brand ambassador of the upcoming season of the Lanka Premier League (LPL). Richard's appointment as brand...
The AIFF had found itself in the limelight of controversy yet again when the SC on Wednesday sent contempt of court notices against the former president of the AIFF, Praful...
Talent management and representation agency Collective Artists Network has teamed up with Indian esports organisation Global eSports. The partnership will see Collective Artists Network represent the team on the sponsorship...
European esports organisation G2 Esports has inked a new partnership agreement with sim racing peripherals provider Next Level Racing. The partnership will see G2 Esports' sim racing division be supplied...
Calm, an online platform offering sleep, meditation, and relaxation solutions, has been named the "Official Mindfulness and Meditation Product" of the FIFA World Cup 2022, the FIFA Women's World Cup...
American Formula One team Haas have announced peer-to-peer NFT marketplace OpenSea as their Official NFT Marketplace Partner. The partnership will see OpenSea and Haas work on branded NFT collections, develop...
Heineken has been announced as the Title Race Partner of the inaugural Las Vegas Grand Prix following an agreement with Formula One. The race will now be called the FORMULA...
According to a report by David Ornstein of The Athletic, Fenway Sports Group (FSG), majority owner of Premier League club Liverpool and Major League Baseball's Boston Red Sox, has put...
This article contains information regarding the organisations enjoying a strong branding presence across the Tunisia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
For the remainder of the 2022–23 season, Premier League club Southampton have partnered with EcoWatt, a blockchain-based provider of renewable energy, making it their official training kit partner. As part...
Argentinian football icon Lionel Messi has been named the first-ever Global Ambassador of Indian EdTech business BYJU's to front its "Education for All" social initiative. The deal comes ahead of...
Following are the organisations serving as sponsors and brand partners to Indian Super League club FC Goa and enjoying a strong branding presence across their physical and digital assets. Also...
Hamilton second ahead of Sergio Pérez Red Bull’s Max Verstappen became the first driver in the history of Formula One to score a total of 14 victories in a single...
Chopra promotes latest Black Panther movie in collaboration with Marvel India Olympic gold medalist Neeraj Chopra has teamed up with Marvel to promote their upcoming movie, Black Panther: Wakanda Forever. ...
Mexican telecommunications firms team up with Formula One Formula One have teamed up with Mexican telecommunications companies Telcel and Telmex to bring F1TV Pro to Telcel and Telmex's subscribers in...
EA joins as DAZN’s Global Broadcast Partner EA Sports has added the UEFA Women's Champions League (UWCL) to their FIFA 23 video game and will also become the Global Sponsor...
India’s Street Fighter V athlete Mayank Prajapati and reigning national eFootball champion Hemanth Kommu will represent India at the world finals of the 2022 Global Esports Games, scheduled to take...
The opening match of the 2022 FIFA U-17 Women's World Cup saw the USA beat India 8-0 in a one-sided contest. After the game, it was discovered that the shipment...
Roo Sports International (RSI) Australia and The Sports Gurukul (TSG) India have joined hands to launch Ready Steady Go Kids (RSGK) in India. The sports programme is scientifically designed for...
NBA superstar LeBron James' son Bronny James has signed a name, image, and likeness (NIL) contract with Nike in order to be one of the chosen few high-school basketball players...
