Esports now officially recognised as a sport in India — Industry reactions
The Government of India (GoI) has given esports recognition as an official sport in the country, making it part of multi-sports events. Esports will now be a part of the...
News Page 18
Latest News
Liverpool Players Boot Sponsors
Liverpool are struggling in the Premier League this season. The Merseyside team have already lost to big names like Arsenal and Manchester United. However, they do have some big stars...
Astralis launches Blackbox Media
Danish esports organisation Astralis has announced the launch of its own media company called Blackbox Media. Through the new company, Astralis hopes to help other brands reach out to wider...
FIH World Cup 2023 announces Tata Steel deal
Following the signing of an agreement with Hockey India, Indian multinational steel-making company Tata Steel has been recognised as an official partner of the Men's 2023 International Hockey Federation (FIH)...
The BYJU’S sponsorship of the Qatar World Cup
Sponsorship deals. They’re a great way for a company to boost its brand in exchange for a capital injection. BYJU’s is one of the biggest names in the edtech scene...
Australian Grand Prix extended till 2037
The Australian Grand Prix is set to remain on the Formula One calendar, following a two-year extension between the Victoria State Government and Formula One. The Australian Grand Prix was set...
BLAST enters Rainbow Six Siege circuit
Global esports tournament organiser BLAST has announced a multi-year partnership with Ubisoft, which will see the two parties team-up for the Rainbow Six Esports Global Circuit, covering regional to international...
ENCE teams up with Football Association of Finland
Finnish esports organisation ENCE has announced a new multi-year partnership with the Football Association of Finland (Suomen Palloliitto or SPL). The partnership will see the SPL work with ENCE to...
India: The biggest hub for combat sports?
One of the earliest pieces of evidence of martial arts in India dates back to the Sangam literature in southern India around the 2nd century BC to the 2nd century...
Cricket Australia extends KFC partnership
Australia's cricket governing body Cricket Australia (CA) has renewed its partnership agreement with KFC. The partnership has been extended till the end of the 2024-25 season and will see the...
US Open renews Sky Sports partnership
Sky Sports has renewed its partnership with the US Open, which will see it remain as the broadcaster of the tournament in the UK and Ireland for five more years....
AC Milan extend long-term partnership with Emirates
The 15-year collaboration between Italian football club AC Milan and Emirates, the national airline of the UAE, has been extended until 2028 and is valued at US$175 million, according to...
Mutua Madrid Open nets Lacoste partnership
French retail brand Lacoste has been announced as an Official Partner of the Mutua Madrid Open. The three-year partnership sees Lacoste join as the tournament's Official Footwear and Apparel Sponsor....
S8UL announces PUBG New State line-up
Much to the excitement of its fans, S8UL announces its third esports line-up, this time for the increasingly popular gaming title PUBG New State. With this news, S8UL has entered...
Shikhar Dhawan set to invest US$75 million in global investment sports tech fund
Indian cricketer Shikhar Dhawan will become the first sportsperson from Asia to launch a venture capital fund. Dhawan's US$75m global investment fund will be aimed at "innovation across the sports...
KFC nets partnership with Indian Super League
KFC India has teamed up with the Hero Indian Super League (ISL), coming on-board as an Official Partner of the league. The partnership will see KFC launch "KFC Street Football",...
Phygtl. partners with FIFA to power new fan experiences for FIFA World Cup Qatar 2022
Phygtl., an augmented-reality-based social experience provider, has partnered with FIFA to kick off football in the AR world. The partnership will give fans the opportunity to experience the FIFA World...
Formula E renews Julius Baer deal
Formula E has announced an extension of its partnership with private banking firm Julius Baer. The extension will see Julius Baer continue on as a Global Partner of Formula E...
Mary Kom partners with AOI for cancer awareness campaign
The American Oncology Institute (AOI), a cancer hospital chain in south Asia, has announced an association with MC Mary Kom, the chairperson of the Athletes Commission of the Indian Olympic...
Varun Kumar exclusive: Return to the Indian hockey team and tackling Graham Reid's challenge
Only a few days after the gold-medal match in Birmingham, Varun Kumar found out that he had been dropped from the Indian core-group for FIH Pro League Season 4. After...
Cristiano Ronaldo announces partnership with Jacob & Co.
Portuguese football star Cristiano Ronaldo has announced a new partnership with American jewellery and wrist watch retailer, Jacob & Co. The partnership sees Jacob & Co. and Ronaldo collaborate together...
Can we really afford to focus only on football during the Qatar World Cup?
One would have to be under a rock to not be aware that the upcoming men’s football World Cup is going to be held in Qatar. The issues regarding the...
Qatar bans in-stadium beer sale at FIFA World Cup 2022
Qatar has announced a ban on sale alcoholic beverages inside stadiums just days before the start of the FIFA World Cup 2022. Budweiser, the American beer company that has had...
Iran national football team sponsors 2022
This article contains information regarding the organisation(s) enjoying a strong branding presence across the Iran men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Qatar national football team sponsors 2022
This article contains information regarding the organisations enjoying a strong branding presence across the Qatar men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Saudi Arabia Football Team Sponsors
This article contains information regarding the organisations enjoying a strong branding presence across the Saudi Arabia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
Russell takes home maiden win in Brazil
George Russell scored his maiden Formula One victory as Mercedes took home their best-ever result of the season, finishing one-two, with Lewis Hamilton in second place. Ferrari's Carlos Sainz finished...
Logan Sargeant to make another Free Practice appearance
British Formula One team Williams Racing have announced that their academy driver Logan Sargeant will be making his third Free Practice appearance at the upcoming Brazilian Grand Prix Free Practice...
Aston Martin teams up with XP
Brazilian investment management firm XP has been roped in by British Formula One team Aston Martin as their Official Global Financial Services Partner. The multi-year partnership will see XP gain...
Navi partners with MS Dhoni
Financial services firm Navi has roped in former India men's national cricket team captain Mahendra Singh Dhoni as a brand ambassador. The partnership will see Dhoni headline various campaigns of...