Maxime Cressy: Brand Endorsements
Tennis player Maxime Cressy, is French and American and has participated in all four grand slams. He is presently ranked 39th by the ATP and has won three singles titles...
Tennis News Page 21
Latest News
ATP Tour and FFT team up with Haier
Chinese multinational home appliance and consumer electronics brand Haier has announced a new partnership with the ATP Tour and the French Tennis Federation (FFT). Haier will be joining as an...
Holger Rune’s Sponsors
Holger Vitus Nødskov Rune is a Danish professional tennis player. As a junior, Rune was ranked as high as World No. 1, winning 10 ITF Circuit titles as well as...
ATP announces LONGi partnership
The Association of Tennis Professionals (ATP) has signed a long-term partnership agreement with solar photovoltaic (PV) solutions provider LONGi. The agreement was completed with the help of Chinese sports development...
The Impact of Player Activism: From Social Justice to Environmentalism in the Tennis Community
Player activism has become a significant force in professional tennis, with players using their platforms to advocate for social justice, environmentalism, and other causes. From Serena Williams' outspokenness on issues...
Iga ?wi?tek and Ben Shelton join On Running
WTA World No. 1 Iga Swiatek and ATP World No. 41 Ben Shelton have signed a new partnership with Swiss shoe brand On Running. Swiatek will join as a global ambassador of the Swiss brand which has Roger Federer as a co-entrepreneur. Swiatek and Shelton will both be wearing On Running shoes on the court from now on. Swiatek previously had a partnership with ASICS while Ben Shelton used to wear New Balance on the court. Both players will debut their new apparel at the upcoming Miami Open. The partnership will eventually see both players sport On apparel from head to toe on the courts. Federer had invested in the Swiss company back in 2021. Iga Swiatek, spoke about joining On Running, commenting, "I’m happy the On team believes in me as an athlete and a person. We plan to grow, develop and make an impact together. You’ll see me in totally new outfits during my next matches and I hope you like it as much as I do. 'And what’s more exciting is that we started to work on my shoes which are crucial in my job and will complement my style of play, giving me everything I need on court. As the process of designing unique shoes takes time, you’ll see me in On shoes later during the year. And when you do… it’s gonna be huge.”
<strong>The Most Challenging Tennis Surfaces and Their Effect on Players’ Performance</strong>
Do you love watching the high stakes, exciting matches of the world’s top tennis players? Have you ever wondered what makes some players dominate others on different surfaces? Believe it...
Morgan Stanley nets partnership with WTA
The Women's Tennis Association (WTA) has announced a multi-year partnership with Morgan Stanley. The partnership will see Morgan Stanley join as a Global Partner of the WTA. The New York-headquartered...
ATP nets Waterdrop deal
Austrian hydration brand Waterdrop has announced a multi-year partnership with the Association of Tennis Professionals (ATP), which will see the former join as the Official Hydration Partner as well as...
Bengaluru Open announces DafaNews as title sponsor
The Bengaluru Open, India’s prestigious ATP Challenger tennis event, has announced a three-year deal with DafaNews, the sports portal of the Philippines-based online gambling company Dafabet, making it its title...
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