Serena Williams launches Will Perform
Tennis great Serena Williams has launched her new lifestyle brand called "Will Perform". The brand will be aimed at athletic recovery. Williams has launched the brand along with Eric Ryan...
Tennis
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Sony Sports renews Australian Open partnership
Tennis Australia has announced a three-year extension of its partnership with Sony Pictures Networks (SPN) India. The broadcast rights partnership will be renewed for the upcoming Australian Open 2023, and...
Sky NZ renews Australian Open partnership
Pay-television broadcaster Sky New Zealand has renewed its partnership with Tennis Australia. The multi-year extension gets underway from the 2023 Australian Open (AO). The deal will see Sky NZ not...
Marin ?ili? headlines Tata Open Maharashtra
World No. 17 Marin ?ili? will headline a strong singles field at the fifth edition of the Tata Open Maharashtra along with 16 other top-100 players, when south Asia’s only...
Vista inks new partnership with French Tennis Federation
The French Tennis Federation (FFT) has announced a new partnership with marketing firm Vista. The new three-year deal will see Vista provide the FFT with marketing and design services, including...
Wimbledon nets partnership with Barclays
The All England Lawn Tennis Club (AELTC) has announced a multi-year partnership with British bank Barclays. The partnership will see Barclays join as the Official Banking Partner of the Wimbledon...
Tennis Australia renews 9Network deal
Tennis Australia has announced a five-year extension of its partnership with broadcast network 9Network. The partnership will get underway from 2025 and see Nine retain the rights and promotions of...
Mutua inks deal with Madrid Open
Spanish insurance firm Mutua Madrileña has extended its title sponsorship with the Madrid Open for five more years. The new deal will see Mutua Madrileña continue to serve as the...
NFL and Apple sign Super Bowl Halftime Show partnership
The National Football League (NFL) has roped in tech giant Apple as a new sponsor for the Super Bowl Halftime Show. The announcement comes after previous lead sponsor Pepsi stated...
Growing up watching Federer
It started with the name. Roger Federer. As a seven-year-old, I found it rather amusing the way it was pronounced, and the confusion it created with two other players with...
News and updates about all the tennis sponsorships and official partners of small to top-notch tennis tournaments. Get to know all the potential sponsors supporting players, events, etc.