This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Crystal Palace Football Club (CPFC) as their sponsors and partners for the 2023–24 season.
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The Farnham, Surrey-based British online car retailer was announced as the front-of-shirt sponsor for CPFC’s matchday and training shirts in May 2022, with the multi-year deal kicking off with the start of the 2022–23 season.
The cinch agreement covers both the senior and youth setups (both men’s and women’s) of the club.
The Bologna-headquartered Italian sportswear brand returned as CPFC’s kit supplier ahead of the 2022–23 season, having previously served the club in that role between 2014 and 2018.
Also Read – Premier League clubs and their kit suppliers for the 2023/24 season
The Asian betting brand was announced as the matchday-shirt sleeve sponsor for the Crystal Palace senior men’s team in May 2023 in a deal covering the 2023–24 season.
CPFC signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in December 2021 to launch their own Fan Token.
As the Official Fan Token provider of the club, Socios.com helps Palace offer their fans a chance to obtain Fan Tokens ($CPFC) that will allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game (“Token Hunt”).
The Israeli social trading and multi-asset brokerage company has served as the club’s Official Investment Partner since 2018.
Branding rights aside, the deal allows the Palace fans to join the eToro FC community and learn more about cryptoassets and investing, while also being offered competitions to win match tickets and other exclusive prizes.
The last renewal of the partnership between the two parties was announced in July 2023, with the new deal also making eToro a “key” sponsor of the Crystal Palace senior women’s team.
Operating across Canada, Australia, Ireland and the UK, split payments platform humm has been CPFC’s Official Buy Now Pay Later Partner since August 2021.
The University of Roehampton signed a three-year deal with CPFC in August 2018, which sees the club offer work experience opportunities and career-related events to the students at Roehampton, along with strengthened ties between the Crystal Palace women’s team and the University of Roehampton Women’s Football programme
The Liverpool-based COVID-19 testing solutions provider was announced as CPFC’s Official COVID-19 Testing Partner in August 2021. The two parties have maintained a relationship ever since.
The Vesterbro, Copenhagen-based Danish beer brand is the Official Beer of CPFC, with the brewery holding pouring rights inside Selhurst Park — home of the Palace senior men’s team.
The global retailer and manufacturer of hand tools and storage products also serves CPFC as one of their Official Partners.
The British energy company has served as the Official Energy Partner and Official Shirt Partner of CPFC Academy to the club since August 2016.
The deal sees Utilita serve as the front-of-shirt sponsor on the Eagles’ academy’s matchday kits while also including other fan engagement activations.
The Sidcup-headquartered British sports drink brand signed a two-year deal with CPFC in September 2020.
Apart from branding rights, the deal sees iPro supply its products to the club’s men’s, women’s and academy teams, with the iPRO Sport Edition serving as the official Preferred Healthy Hydration Drink of the club.
CPFC and iPRO last renewed their partnership in October 2022.
The London-based bespoke tailoring firm has been the Eagles’ Official Bespoke Tailor Partner since 2016, supplying their players, management and staff with bespoke formalwear.
The Blackpool-based digital advertising agency also serves CPFC as one of their Official Partners.
The Danish watch company was announced as a CPFC partner in October 2023. The announcement came ahead of About Vintage releasing the “Selhurst Park 1924 – 2024 Sportchronograph”, which is a piece dedicated to the club ahead of their centenary in 2024.
The London-based beverage company signed an exclusive partnership agreement with CPFC in November 2023, becoming their official energy drink partner in the process.
The deal entails branding rights in the form of matchday advertising and digital sponsorship as well as collaboration over “social competitions”.
The London-based global payments solutions provider was announced as the club’s official affinity card partner in June 2024.
Apart from branding rights, the three-year deal entails Guavapay releasing limited-edition, Palace-themed MyGuava Cards to offer Eagles fans exclusive rewards.
CPFC have been partners with the industry-funded BeGambleAware charity since April 2018 in an attempt to raise awareness regarding the negative implications of gambling.
The Sheffield, South Yorkshire-based Debt collection agency also serves as a Local Partner to Crystal Palace FC.
GamStop is a free national self-exclusion scheme for online gambling for people living in Britain. It helps people deal with their gambling addiction by excluding them from all gambling sites operating in the UK for a period of their choosing.
Crystal Palace FC are the first Premier League club to partner with GamStop. Since March 2021, the two have been working together to raise awareness regarding gambling addiction and how to overcome it, promoting GamStop as a veritable solution.
British football nutrition specialist Soccer Supplement was announced as CPFC’s official Supplements Supplier in October 2021.
Apart from branding rights, the deal entails Soccer Supplement providing Crystal Palace with its products in order to aid their players in improving fitness, performance and recovery.
The two parties last officially renewed their partnership in August 2023.
The Croydon-based adventure park has served as a Local Partner to CPFC since August 2022.
Apart from branding rights, the deal also entails Flip Out Croydon offering exclusive discounts to local Palace fans.
Based out of Epping, Essex, UTL Group comprises four companies: UTL Document Solutions, UTL Telecom Solutions, UTL Cabling Solutions, and UTL Security Solutions.
CLM FIreproofing is a fire protection solutions provider based out of Borough High Street, London.
Train Hugger describes itself as a “green train ticketing platform” aiming to encourage the British public to undertake train travel as a more sustainable travelling option, while also partnering up with businesses to undertake tree-planting projects across the UK.
As a CPFC Local Partner, Train Hugger plants a tree every time a train ticket is purchased through its platform to attend home and away matches of the Palace senior men’s team.
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