Aditya Chaudhuri - News Site Editor Page 168
LIV Golf and New Era sign new deal
LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia's Public Investment Fund–backed league As per the...
Boldfit teams up with Mumbai Indians
The Mumbai Indians (MI) have announced a partnership agreement with Boldfit, an Indian fitness and sports major specialising in apparel, supplements, and fitness accessories, which thus becomes an Official Merchandise...
Formula E signs deal with Sony Pictures Networks India
Indian sports broadcasting entity Sony Pictures Networks India (SPNI) has acquired the exclusive television and digital rights for Formula E following a three-year partnership agreement. The deal will see SPNI...
Williams Racing team up with Coachbuilt Whisky
British motorsports team Williams Racing have announced a licensing partnership agreement with blended whisky producer Coachbuilt Whisky, founded by former Formula One World Champion and Williams Racing driver Jenson Button. ...
EFL renews partnership with IMG
The English Football League (EFL) has announced an improved multi-year partnership agreement with sports and culture company IMG. The deal, starting with the 2024/25 season and running until the 2028/29...
Red Bull and Max Verstappen team up with EA
Reigning Formula One champions Red Bull Racing, along with their talisman Max Verstappen, have signed a partnership agreement with video game company EA Sports, the developer of the official F1...
Wrexham AFC announce Gatorade partnership
Welsh football club Wrexham AFC have signed a partnership agreement with Gatorade, which thus comes on board as the Official Sports Drink of their men's and women's teams. Gatorade will...
Surrey County Cricket Club signs long-term deal with HEINEKEN UK
HEINEKEN UK has signed a five-year partnership agreement with Surrey County Cricket Club. The partnership between HEINEKEN UK and The Kia Oval, the club's home ground, will focus on "elevating...
Philips India signs deals with Kolkata Knight Riders and SunRisers Hyderabad
Dutch tech giant Philips' Indian division has announced partnership agreements with the Kolkata Knight Riders (KKR) and the SunRisers Hyderabad (SRH) for the ongoing Indian Premier League (IPL) season. The...
Shikhar Dhawan teams up with CREX
Indian professional cricketer Shikhar Dhawan has been roped in as a brand ambassador of cricket analysis platform CREX. CREX aims to reach out to wider audiences in India by bringing...