Aditya Chaudhuri - News Site Editor Page 176
Williams Racing teams up with SunGod
British Formula One team Williams Racing has announced a new partnership with British performance eyewear brand SunGod. The licensing partnership will see SunGod become the team's Official Eyewear Licensee for...
Manchester United partners with Malaysia Airlines
Premier League club Manchester United have announced a new multi-year partnership with Malaysia Airlines, who joins as United's Official Commercial Airline. Patrice Evra, former United player, said, "Manchester United has...
Punjab Kings ropes in Timex as new partner
Indian Premier League (IPL) team Punjab Kings have roped in global watch brand Timex as their Official Timekeeper for the ongoing IPL season. As the team's official timekeeper, Timex will...
Thomas Cook ropes in Ashwin for latest campaign
Travel services firm Thomas Cook has roped in Indian cricketer Ravichandran Ashwin and Bollywood actor Vikrant Massey as their latest brand ambassadors. Ashwin and Massey both star in Thomas Cook's...
JioCinema brings in Haier India for IPL
JioCinema has roped in appliances brand Haier Appliances India as a Digital Streaming Sponsor for the IPL 2024 season. Haier India aims to 'inspire and empower customers with an immersive...
Dalmia Cement partners with JioCinema for IPL 2024
Streaming platform JioCinema has roped in Dalmia Cement as an Associate Sponsor of the IPL 2024 season following a new partnership agreement. Through the partnership, Dalmia Cement hopes to educate...
LSG and DC team up with Eco Mobility
Car rental service provider, Eco Mobility has announced two new partnerships, with Indian Premier League (IPL) franchises Delhi Capitals and Lucknow Super Giants for the ongoing IPL 2024 season. The...
Mumbai Indians extend Usha International deal
Mumbai Indians have extended their partnership with consumer durables brand Usha International who will continue on as an Official Partner of the team. The extension will also see the USHA...
ECB and Vitality extend partnership
The England and Wales Cricket Board (ECB) have announced a partnership extension and expansion with insurance firm Vitality. The multi-year extension will see Vitality continue on in their role of...
EWCF signs new deal with Sony
Saudi Arabia’s Esports World Cup Foundation (EWCF) has inked a new multi-year partnership with Japanese technology and media conglomerate Sony Group Corporation. The deal will see Sony's subsidiaries work with...