Aditya Chaudhuri - News Site Editor Page 196
Aston Villa FC and Betano team up
Aston Villa Football Club (AVFC) have signed a partnership agreement with GameTech operator Kaizen Gaming, which will see its gaming brand Betano become the principal front-of-shirt partner of the club.
Nandini to sponsor Scotland and Ireland national teams at 2024 ICC Men's T20 World Cup
Karnataka Milk Federation dairy brand Nandini has been announced as a sponsor of the Scotland and Ireland men's national cricket teams following partnership agreements with Cricket Scotland and Cricket Ireland...
Neymar teams up with Fun Brands
Brazilian football star Neymar has announced a partnership agreement with Miami-based beverage company Fun Brands, which will see the footballer enter the cocktail and mocktail business with his own brand....
Mumbai Indians team up with Pokémon
Global entertainment brand Pokémon has signed a partnership agreement with the Mumbai Indians for the ongoing Indian Premier League (IPL) season. Pokémon comes on board as an Official Partner of...
Shikhar Dhawan joins Svish
Indian professional cricketer Shikhar Dhawan has partnered with men's grooming and hygiene D2C brand Svish, coming on board as an investor and brand ambassador. With Dhawan on board, the brand...
LIV Golf and New Era sign new deal
LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia's Public Investment Fund–backed league As per the...
Boldfit teams up with Mumbai Indians
The Mumbai Indians (MI) have announced a partnership agreement with Boldfit, an Indian fitness and sports major specialising in apparel, supplements, and fitness accessories, which thus becomes an Official Merchandise...
Formula E signs deal with Sony Pictures Networks India
Indian sports broadcasting entity Sony Pictures Networks India (SPNI) has acquired the exclusive television and digital rights for Formula E following a three-year partnership agreement. The deal will see SPNI...
Williams Racing team up with Coachbuilt Whisky
British motorsports team Williams Racing have announced a licensing partnership agreement with blended whisky producer Coachbuilt Whisky, founded by former Formula One World Champion and Williams Racing driver Jenson Button. ...
EFL renews partnership with IMG
The English Football League (EFL) has announced an improved multi-year partnership agreement with sports and culture company IMG. The deal, starting with the 2024/25 season and running until the 2028/29...