Aditya Chaudhuri - News Site Editor Page 305
DreamSetGo becomes official sub-distributor for Olympic Games Paris 2024 Hospitality Program
Mumbai-based sports tourism agency DreamSetGo has become the exclusive India distributor for the Olympic Games Paris 2024 Hospitality Program. DreamSetGo was set up in 2019 and provides a range of...
JBL announces new Delhi Capitals (DC) partnership
HARMAN, a wholly-owned subsidiary of Samsung Electronics, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC). The partnership will see HARMAN's brand JBL serve as the DC...
Royal Challengers Bangalore (RCB) team up with EatSure
Indian cricket franchise Royal Challengers Bangalore (RCB) have roped in online food delivery platform EatSure as their men's team's Official Food Delivery Partner ahead of the 2023 Indian Premier League...
Bengaluru FC Sponsors 2022-23
Following are the organisations serving as sponsors and brand partners to Indian Super League club Bengaluru FC and enjoying a strong branding presence across their physical and digital assets. Also...
Counter-Strike 2 officially announced
fter months of speculations and numerous teases, Valve have finally given an official update about Counter-Strike 2, the sequel to Valve's extremely popular esports title, Counter-Strike : Global Offensive. Counter-Strike 2 (CS2) according to Valve is the 'largest technical leap forward in Counter-Strike's history' and all the new features will be revealed in the summer, when it is released. Limited testing for select players gets underway on March 22, 2023, and players who are selected will work towards evaluation of a subset of features to get the game ready before its worldwide release. The game will be a free upgrade to CS:GO. Amongst the new features, those that were announced in the release videos are :- Smokes - Counter-Strike 2 will see smoke grenades become 'dynamic volumetric objects' which will interact with the environment it's thrown in and additionally it will also react to gunfire, lighting and explosions. Bullets and HE grenades will be able to break up the smokes momentarily while the smokes now will also take the shape of the environment its thrown in. Smokes will also react to the lighting and CS2 will have CT smokes in the shade of light blue while the T smokes will be brown-ish grey. Sub-Tick - One of the most debated points in CS:GO was the tick rate and CS2 will be tickless - which means tick rates will no longer matter for shooting, moving or throwing grenades.
Nitish Rana teams up with SportsBuzz11
Fantasy sports platform, SportsBuzz11 have roped in Kolkata Knight Riders' star batsman Nitish Rana as their brand ambassador ahead of the upcoming Indian Premier League (IPL) season. As brand ambassador, Rana will be the official face of SportsBuzz11 and will star in various multi-channel marketing campaigns and be a part of multiple brand engagement activities. Rana will also be a part of various online and offline events. Dashmeet Kawatra, Managing Director of SportsBuzz11, commented, "We are delighted to have Nitish Rana as our brand ambassador. Nitish is a talented cricketer who embodies the values of sportsmanship, and we are confident that his association with SportsBuzz11 will take our platform to greater heights. We look forward to a long and successful partnership with Nitish." Rana, who has represented India in one ODI and two T20Is, will be seen in action for the Kolkata Knight Riders in the upcoming IPL season.
Team Spirit announces female CS:GO roster
International esports organisation Team Spirit have announced that they will launch a female Counter-Strike division. Spirit will be launching the Team Spirit Female (TSF) team and the roster will make its debut in the ESL Impact series. The roster which makes up the TSF team is the same one that participate under the MVP name. The team currently consists of Justina 'Tynka' Ducká, Jammie 'Jammie' Alagozova, Lea 'xia' Vagová, Svetlana 'suns1de' Mevlid, Mirte 'Moraltis' Horemans. Aleksey 'Nevar' Voronov will serve as the team's coach. Nikita Cheshir Chukalin, CEO of Team Spirit, commented, "Anyone who has been following our organisation for a long time knows that we have been nurturing the idea of a female CS:GO roster for years. However, we have put it off, often due to circumstances beyond our control. Women's esports is an area that is growing so fast that it cannot wait any longer. After following this sphere for a long time and considering many teams, we finally decided that this particular lineup is currently performing at a good level and can become a part of Team Spirit. ‘This is the first-ever female roster in the history of our organisation, so we can call it a double experiment: female and European, English-speaking roster. I sincerely hope both experiments will succeed and the girls show their best qualities."
McLaren announce Salesforce partnership
British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins...
McDonald's announces partnership with Kevin De Bruyne
Belgian footballer and Manchester City star Kevin De Bruyne has signed a new endorsement deal with McDonald's. The partnership will have the Belgian star in a host of marketing campaigns in Belgium and along with his wife Michele Lacroix, both will join the Ronald McDonald Children's Fund. De Bruyne and his wife have been named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families. De Bruyne has a management deal with Roc Nation Sports, which is owned by American musician Jay-Z. De Bruyne already has sponsorship deals with Nike, Electronic Sports (EA), Orange, and crypto firm Phemex. Speaking about his partnership with McDona;d's, Kevin De Bruyne, said, "It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. 'Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.
Sportiqo inks deal with Robin Uthappa
Sportiqo, a blockchain-based fantasy sports platform have roped in former Indian cricketer Robin Uthappa as their brand ambassador. The partnership will see Uthappa headline a host of digital campaigns for the brand. Robin Uthappa said, "Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner. 'Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.” Anindya Kar, Chief Product Officer and Co-founder, Sportiqo, said, "We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era.With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”