Aditya Chaudhuri - News Site Editor Page 306
Willow TV secures ICC cricket rights in US and Canada
Times Internet Limited has signed a four-year deal with the International Cricket Council (ICC), which will see Willow become the home of ICC cricket in the USA and Canada till...
Dinesh Karthik partners with Parimatch Sports
Indian wicket-keeper Dinesh Karthik has been announced as the brand ambassador of Parimatch Sports. Parimatch Sports, which is the sportswear brand of international sports betting firm Parimatch. Karthik will work with Parimatch Sports to create an exclusive line of apparel for the Indian market which is scheduled to be launched during the upcoming season of the Indian Premier League (IPL). Speaking about his new partnership, Dinesh Karthik, commented, "I’m thrilled to be associated with Parimatch Sports, which I am confident will soon be sharing space with the known names in sports attire. Because it’s an upcoming and youthful brand, it’s the perfect fit for me, for I feel I still have a lot to offer the game and to my team-mates. I can’t wait to be in the dugout again for The Premier League, and to show others that age is only a number.” A spokesperson for Parimatch Sports, said, "It’s a pleasure to welcome Dinesh Karthik to the Parimatch Sports family, and we are looking forward to him promoting this brand. Dinesh has appeal among the youth as well as the older generation, and his exploits in the last IPL would have won him even more fans. I’m sure he would be raring to go in the latest edition of the league, and we’re excited to partner him on this journey."
Revenant Esports qualify for Brawl Stars Masters in Japan
Revenant Esports have clinched the title of the Snapdragon Pro Series – India Challengers and will now be representing the country at the Snapdragon Pro Series Masters — an International...
AA Gaming announces CSGO Rush B tournament
AA Gaming, one of India's leading esports production houses, is coming up with a new tournament IP. The CSGO Rush B is an invitational tournament for Valve’s first-person shooter Counter-Strike:...
Iga ?wi?tek and Ben Shelton join On Running
WTA World No. 1 Iga Swiatek and ATP World No. 41 Ben Shelton have signed a new partnership with Swiss shoe brand On Running. Swiatek will join as a global ambassador of the Swiss brand which has Roger Federer as a co-entrepreneur. Swiatek and Shelton will both be wearing On Running shoes on the court from now on. Swiatek previously had a partnership with ASICS while Ben Shelton used to wear New Balance on the court. Both players will debut their new apparel at the upcoming Miami Open. The partnership will eventually see both players sport On apparel from head to toe on the courts. Federer had invested in the Swiss company back in 2021. Iga Swiatek, spoke about joining On Running, commenting, "I’m happy the On team believes in me as an athlete and a person. We plan to grow, develop and make an impact together. You’ll see me in totally new outfits during my next matches and I hope you like it as much as I do. 'And what’s more exciting is that we started to work on my shoes which are crucial in my job and will complement my style of play, giving me everything I need on court. As the process of designing unique shoes takes time, you’ll see me in On shoes later during the year. And when you do… it’s gonna be huge.”
Delhi Capitals (DC) announce SportsBuzz11 partnership
Fantasy sports platform SportsBuzz11 has been revealed as the Official Fantasy Partner of the Delhi Capitals (DC). SportsBuzz11 will also serve as a back-of-shirt sponsor for the New Delhi-based franchise's...
Red Bull join forces with CDW
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Luminous Power joins forces with Rajasthan Royals
Inaugural Indian Premier League (IPL) champions Rajasthan Royals have roped in leading energy solutions provider, Luminous Power as the team's Title Sponsor for the upcoming season of the IPL, which gets underway from March 31, 2023. As Title Sponsors, Luminous Power will have their logo present on the front of the Rajasthan Royals' playing and training kits. The partnership builds on Luminous' vision of providing customer satisfaction through innovation and passion with a focus on execution and teamwork. Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented, "Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.” Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, said, "With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”
Gujarat Titans ink Rario partnership
Defending Indian Premier League (IPL) champions Gujarat Titans have signed a new partnership agreement with cricket NFTs platform, Rario, with the latter joining as the Official Digital Collectibles Parter of the Titans for the upcoming IPL season. The partnership will see Rario launch exclusive digital player cards of the team and will give fans a chance to collect and trade unique digital cards of players such as Hardik Pandya, Rashid Khan and Shubhman Gill amongst others. The fans will also stand a chance to avail various benefits including building a collection, meeting players, watching matches like a celebrity, and receiving exclusive signed merchandise, among other things. Arvinder Singh, COO of Gujarat Titans, commented, "Gujarat Titans have always explored new ways to engage with the fans and facilitate greater interactions between them and the team – something Rario has revolutionised in recent times. We believe that this partnership will help us take the next step in forming a deeper connection with our supporters globally and take our fan experience to the next level.”
ESL reveals Dota 2 Pro Tour
Leading esports and video game entertainment firm ESL FACEIT Group (EFG) have announced the details and dates for the upcoming brand new ESL Pro Tour (EPT) for Dota 2, which will be held in April 2023. The ESL Pro Tour will see the return of the DreamLeague, and the new seasons featuring 16 of the world's best teams competing and the DreamLeague will be an online event, produced from EFG’s Stockholm Studios in Sweden. The DreamLeague is a Dota 2 tournament which stopped in 2020. The inaugural season of Dota 2 ESL Pro Tour will have two DreamLeague Season which will be :- Season 19: April 9-23, 2023. The winning team will qualify directly for the Group Stage of Riyadh Masters. Season 20: June 7-25, 2023. The winner and runner-up will both qualify directly for the Riyadh Masters Group Stage. The main EPT will have two group stages and a playoff round. The group stages will get underway in late March 2023, following the group stage, the first DreamLeague season will take place. Following the DreamLeague season 19, the group stages will resume after which the season 20 of the DreamLeague will take place. The group stages will have a total of 16 teams, with the top four advancing to the second group stage. The second group stage will have a total of eight teams. The EPT season final will take place at the Riyadh Masters in Riyadh, Saudi Arabia on July 17 - 30, 2023. The top 20 teams will fight it out for a total prize pool of $15,000,000 and the title of the EPT Champions.