Aditya Chaudhuri - News Site Editor Page 344
Team Liquid announce Displate partnership
North American esports organisation Team Liquid have signed an agreement with metal poster manufacturer Displate. The partnership will see Team Liquid work with Displate to create a range of posters,...
Williams' eNASCAR team partner with Duracell
World's leading manufacturer of high-performance alkaline batteries, Duracell has been announced as the Title Partner of British racing team Williams Racing's esports eNASCAR team. The partnership will see both teams...
Alfa Romeo to launch Beyond the Visible docuseries
Swiss Formula One team Alfa Romeo have announced that they will be launching an exclusive docuseries named Beyond the Visible. The series will give fans a look at behind-the-scene activities...
Formula One announces first-ever exhibition
Formula One has announced a partnership with global production company Round Room Studios, which will see the two parties collaborate together to produce a one-of-a-kind international travelling exhibition and immersive...
![Alpine launches RAC(H)ER programme Programme aimed at providing equal opportunities in motorsports French Formula One team Alpine have unveiled their RAC(H)ER programme which is aimed at increasing diversity in the sport. The planned eight-year programme will provide female racers a platform to reach the pinnacle of motorsports, Formula One. Only 12% of Alpine's current workforce is made up of women and through the programme Alpine hopes to increase the number to 30%. Alpine has stated that they will start hiring female and male graduates and trainees at a 50:50 ratio starting immediately. The various steps which the programme will take are: Alpine will develop a programme to raise awareness of inclusion issues internally throughout the entire Alpine Business Unit as the team aims to create equal opportunities for all genders. A motor racing section underpinned by research carried out by the Paris Brain Institute to appreciate what it takes to be a top-class racing driver. This programme will also include the deconstruction of stereotypes using research with the funding of a scientific study to definitively break down all the pseudo-scientific alleged hurdles to Formula One female competition (fitness, cognitive). By partnering with several training organisations, Alpine will establish a specific development programme with dedicated financial means to lead the first woman into consistent Formula One competition. The French team plans to launch a fund, open to participation by all, to finance female talent within motorsport. The team will establish the right financial package and also find sponsors. Backed by the team's female ambassadors, Alpine aims to go into schools to boost awareness and interest among girls about motor racing and car industry jobs in general. The establishment of a long-term advocacy programme, engaging all relevant stakeholders in the motorsport and automotive industries in this transformative process. Alpine will also work with Formula One, the FIA Women in Motorsport Committee along with other programmes such as 'Girls on Track' to reach their goal. The French team will also invest in local STEM (Science, Technology, Engineering and Maths) programmes at grassroot levels to educate and encourage more female participation in the sport and view it as a long-term career option. Laurent Rossi, Alpine CEO, commented, "Our role, as a Formula 1 team and a brand of the Renault Group is to commit to making our ecosystem more inclusive and making diversity our strength. We are aware of the need for a profound transformation of both the sport and the industry so that all talents can flourish in the future. By launching Rac(H)er, this long-term transformation programme, we hope to be joined by all the players in the sector, because it is only by uniting that we will be able to make real progress. And that would be our real success. 'We want to make sure we give access to all of the jobs, all of the opportunities at Alpine, to women. By not having a more balanced representation of women in the workforce I basically deprive Alpine and myself of 50 per cent of the talents out there. I see it as I'm missing half of my team. 'The intent is to debunk all of the myths that women can't, because they're not adapted, because they don't have role models, because the jobs we offer are not for women. We want to debunk all those myths one by one and make sure that for each opportunity offered at Alpine there's always an equal chance for women to get the job because they can. 'Fernando Alonso is 41 [in July] and he drives a Formula One car. I think Fernando Alonso at 41 is not as strong as a perfectly fit woman athlete at 30. You can drive a Formula One car with the right preparation and that's what we intend to do. We want to prepare the women the same way that men are prepared.” Claire Mesnier, Alpine Human Resources VP, added, "With Rac(H)er, we want to create a true meritocracy and not just move statistics. We have designed a unique, long-term programme that relies on the commitment of all Alpine employees. The challenge is to encourage reflection within the teams but also to put in place concrete means to move things forward both within the company. We commit to doing this in all areas of the company and are leading by example. Fifty percent of the Alpine Management Committee are now female – not because this is a quota but because they are the best in their field of expertise to lead the role and its responsibilities.” Since its inception in 1950, Formula One has seen a total of six drivers who have been female out of the total 885.](https://sportskhabri.com/wp-content/uploads/2022/07/Alpine-launches-RACHER-programme.jpg)
Alpine launch Rac(H)er programme
French Formula One team Alpine have unveiled their RAC(H)ER programme, which is aimed at increasing diversity in the sport. The planned eight-year programme will provide female racers a platform to...
Formula One extends partnership with Ferrari Trento
Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...
Austrian Grand Prix: Race predictions
After a dramatic race in Silverstone, the F1 action continues as we head to the Red Bull Ring in Austria. There are multiple storylines to look forward to, one of...
Formula One extends The Memento Group agreement
Formula One has extended its partnership with UK-based sports licensing, retail and memorabilia firm, The Memento Group (TMG). The four-year licensing agreement extension will see TMG continue to have the...
Wimbledon extends Lavazza partnership
Lavazza has renewed its partnership with the All England Lawn Tennis Club (AELTC) for a further three years which will see the Italian coffee brand continue to serve as the...
Ravi Shastri teams up with FanCode
Former Indian cricketer and national team coach Ravi Shastri has been roped in as a brand ambassador of sports streaming platform FanCode. The partnership will kick off with FanCode's first-ever...