The UEFA Champions League returns with Matchday 7 after a break of more than a month. Yet again, we will witness some mouthwatering encounters in Europe’s elite competition. With Sporting...
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Premier League 2025/26: Gameweek 22 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 22 of the 2025/26 Premier League season.
Bayern Munich teams up with ERL Immobiliengruppe
German footballing giants, FC Bayern Munich have announced a new multi-year partnership agreement with real estate firm ERL Immobiliengruppe, who will join the club as their Official Real Estate Partner....
AFCON 2025 | Final: Morocco vs Senegal | Preview and Prediction
Here, we present our preview and prediction for the final of the 2025 Africa Cup of Nations, which will see Morocco take on Senegal.
PSG inks new Zing Coach deal
French football club Paris Saint-Germain (PSG) have announced a new multi-year partnership with AI-powered fitness app, Zing Coach. The partnership will see Zing Coach join PSG as an Official Partner...
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Argentina Football ropes in ATFX as regional sponsor
The Argentine Football Association (AFA) has roped in online forex broker ATFX as an official regional sponsor.
WSL partners with Mercedes-Benz UK
The Women's Super League (WSL) have announced a new partnership with Mercedes-Benz UK, who will join as the Official Automotive Partner of WSL Football, for both the WSL and the...
Liverpool FC join hands with Tommy Hilfiger
Liverpool FC have announced a global partnership with American fashion brand Tommy Hilfiger, covering both their men's and women's teams.
Diego Simeone partners with Betinia
Atlético Madrid manager Diego Simeone has been announced as an Official Ambassador of online sports betting and casino platform, Betinia. Simeone and Betinia will work together with the brand launching...
Football leagues around the world: Egyptian Premier League
Here, we take a brief look at the topmost tier of Egyptian men's professional club football, the Egyptian Premier League.
Liverpool signs long-term deal with Old School
Premier League giants Liverpool have announced a new five-year partnership with South African leisurewear brand, Old School, who will become the club's first-ever Retail Partner in South Africa. Joining as...
FIFA joins hands with Marriott Bonvoy for World Cup 2026
FIFA have announced a new partnership with Marriott Bonvoy, who will join as the Official Hotel Supporter in North America for the FIFA World Cup 2026. Marriott Bonvoy will host...
Argentina football team teams up with Lexar
The Argentine Football Association (AFA) have announced a new partnership agreement with memory and storage solutions company Lexar, who will join the Argentina men's national team as their Official Global...
Premier League 2025/26: Gameweek 21 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 21 of the 2025/26 Premier League season.
Chelsea FC announce Pegasus Airlines partnership
Chelsea Football Club have announced a multi-year partnership with Pegasus Airlines, bringing it on board as their Official Airline Partner.
FC Barcelona announced Bank Rakyat Indonesia partnership
FC Barcelona have roped in Bank Rakyat Indonesia (BRI) as their Official Commercial Banking Partner in Indonesia.
Real Madrid CF announce partnership with Roborock
Real Madrid CF have roped in home robotics company Roborock as a Global Partner in the cleaning vacuum category.
LaLiga announces partnership with Toobit
LaLiga has roped in global cryptocurrency exchange Toobit as its Official Regional Partner in MENA (Middle East and North Africa) region.
Are we seeing the end of free-flowing football in the Premier League?
The Premier League has seen teams relying on direct football more often this season. Has the possession-first game gone out of fashion?
Asian Football Confederation (AFC) partners with Viettel Group
The Asian Football Confederation (AFC) has announced a multi-year media rights partnership with Viettel Group.
Paris Saint-Germain FC team up with BEYOND Developments
Paris Saint-Germain Football Club have announced a multi-year partnership with BEYOND Developments, a Dubai-based real estate developer.
Premier League 2025/26: Gameweek 20 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 20 of the 2025/26 Premier League season.
UEFA announces partnership with Euronics Group
European football–governing body UEFA has announced a multi-year, women’s football–focused partnership with Euronics Group.
Nottingham Forest FC team up with Strauss
Nottingham Forest Football Club have roped in German workwear brand Strauss as their Official Workwear Partner.
Fulham FC join forces with Smarta Energy
Fulham FC have announced a partnership with Smarta Energy, bringing it on board as their Official Energy Management Partner.
Fulham FC extend HiBob partnership
Fulham FC have expanded their partnership with HiBob, which thus becomes a Principal Partner and the Official Sleeve Partner of the club.
Newcastle United FC extend Molson Coors partnership
Newcastle United Football Club have announced an extension of their partnership with Molson Coors Beverage Company.
Premier League 2025/26: Gameweek 18 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 18 of the 2025/26 Premier League season.
Serie A joins forces with Haier
Serie A has announced a partnership with Chinese consumer electronics brand Haier, bringing it on board as an Official Partner.
Best football moments of 2025
Hence, we present our pick of the eight best moments the sport of football gave us this year. Written by Neha Johri.