Aditya Chaudhuri - News Site Editor Page 193
Team Vitality inks partnership with Hummel
French esports organisation Team Vitality has announced a new partnership with Danish sportswear brand Hummel. The new three-year partnership will see Vitality and Hummel collaborate together on the "Let's Play...
Sebastian Korda: Sponsors and endorsements
American professional tennis player Sebastian Korda made his ATP debut at the New York Open in 2018. Son of former Australian Open champion Petr Korda, Sebastian has been involved with...
Ultimate Kho Kho gains massive viewership
After a spectacular entry into the Indian sporting industry with a highly successful inaugural edition, Ultimate Kho Kho has achieved yet another milestone as the latest YouGov Report revealed that...
ATP nets Nilox deal
Italian e-scooter and e-bike Nilox has been roped in by ATP as an Official Partner of the ATP Tour from the 2023 season. The partnership will see ATP provide a...
Ferrari inks new deal with Harman Automotive
A Samsung subsidiary and electronics technology firm, Harman Automotive has been roped in by Italian Formula One team Ferrari as an Official Team Partner ahead of the 2023 Formula One...
Márton Fucsovics: Sponsors
Ever since being introduced to the sport at the age of five, there’s been no looking back for Márton Fucsovics. The Hungarian won his first trophy at the 2003 National...
Foxtel teams up with Betway SA20
Australian entertainment brand and leading broadcaster Foxtel has signed a new partnership with the Betway SA20. The new deal will see Foxtel join as the Official Broadcast Partner of the...
Medvedev unveils new logo at Australian Open with Lacoste
Russian tennis player Daniil Medvedev has announced a new partnership with French apparel company Lacoste to launch his own logo. The Russian will be teaming up with Lacoste to also launch his own co-branded collection. Medvedev debuted the logo at the Australian Open 2023, during his opening match against Marcos Giron, which he won in straight-sets. Starting from the Australian Open, Medvedev's kit will have his new logo, including on his shoes and racquet. The logo is inspired by 'the codes of gaming' and Lacoste states that it characterises with Medvedev's character on and off the court. The logo is in the shape of a gaming controller, with the four parts including a D on the left and M on the right, which is a nod to the Russian's initials. Right below are two lines, which symbolises the two 'i's in Medvedev's first name. The top has a circular icon, which represents a tennis ball. Below the controller-shaped design, Medvedev's name is written as 'Danii M'.
Formula E extends DHL deal
Formula E has inked a multi-year extension of its partnership with global logistics firm DHL. The extension of the partnership will see DHL continue on as the Official Founding and...
Mackenzie McDonald Sponsors
Michael Mackenzie Lowe McDonald is an American professional tennis player. The American, who is an NCAA Division I Tennis Championship winner, made his professional debut in 2013. McDonald broke into...