Aditya Chaudhuri - News Site Editor Page 200
Sonata Software teams up with Mumbai Indians for Women's Premier League 2023
Leading modernisation and digital engineering firm Sonata Software has been announced as an Associate Partner of the Women's Premier League (WPL) team Mumbai Indians ahead of the inaugural WPL 2023 season. The partnership will have the Sonata Software logo present on the player kits. Balaji Kumar, Chief Human Resource Officer, Sonata Software Limited, commented, "It is indeed a matter of pride for us to be associated with Mumbai Indians and the Women's T20 league. This association symbolises our continued commitment to enable and promote avenues for women talent to realise their true potential at work and outside of work. We are confident that the players will inspire thousands of Sonatians and others by demonstrating that they are second to none." Roshan Shetty, Chief Revenue Officer, Sonata Software Limited, said, "The Women's T20 League is going to change the landscape of women's cricket, globally. It is going to become one of the biggest-ever platforms for many young and talented women cricketers to show their class and mettle. The team that displays the 'Play Big' mindset will triumph."
Las Vegas Grand Prix teams up with Aristocrat Gaming
The Las Vegas Grand Prix have announced Aristocrat Gaming as the Official Slot Machine for the inaugural Las Vegas Grand Prix, which will be held later this year on November 18, 2023 at the Las Vegas Strip. Emily Prazer, Chief Commercial Officer for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented, "Introducing the F1® experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market. Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.” Mark Wadley, Chief Marketing Officer of Aristocrat Gaming, said, "Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
Cybeart teams up with Mumbai Indians
Cybeart, the leading gaming chair brand across Canada, India and Middle East has partnered with Indian Premier League team Mumbai Indians, joining as the team’s official merchandising partner on a multi-year deal. Making a giant leap from esports to sports, Cybeart will cater to Mumbai Indians’ global fan base by providing them with an unprecedented level of comfort with their exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry. Krutik Patel, Founder of Cybeart, commented, "Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way."
EaseMyTrip signs with Capri Global Holdings for Women's Premier League partnership
Online travel platform and marketplace EaseMyTrip have announced a multi-year deal with Women's Premier League UP Warriorz's owner, Capri Global Holding. The partnership is for a length of five-years. The inaugural season of the Women's Premier League gets underway from March 4, 2023 and the 5 team tournament will last till March 26, 2023. The UP Warriorz have Australian Alyssa Healy leading the team in the inaugural season and the team will kick off their campaign on March 5 against Gujarat Giants. Nishant Pitti, CEO & Co-Founder, EaseMyTrip, said, "At EaseMyTrip, we consistently display an innovative and maverick mindset. From being the only company in the industry to provide the benefit of no convenience fee charged to all our customers to now being a commercial partner in the pathbreaking endeavour for women’s cricket, EaseMyTrip is becoming a pillar for progress. At the heart of this association is our unwavering support for the WPL and its inaugural season. We are extremely delighted to be commercially engaged in the first edition of a tournament that will become women's cricket’s biggest brand in the coming years. We are also looking to leverage the brand visibility that has tremendous potential, as millions of fans will be glued to their television sets watching the celebration of talent that the WPL is.”
Formula One 2023: Predictions
The 2023 Formula One season is almost upon us. Before the action gets underway, here are some of my predictions for the upcoming season. Verstappen to become three-time World Champion...
Susie Wolff announced as Managing Director of F1 Academy
Susie Wolff has been announced as the Managing Director of the F1 Academy. Wolff joins ahead of the inaugural season of the all-female series, which aims to grow, develop and...
First TATA Women's Premier League 2023 advertisement unveiled
The first advertisement for the upcoming inaugural season of the 2023 Women's Premier League (WPL) has been revealed. The two-minute advertisement, titled Har Zubaan Par Naam Tera, has been made...
ESFI announces dates for NESC 2023
The Esports Federation of India (ESFI) has announced the dates for the 2023 National Esports Championships (NESC) to pick the Indian contingent for the upcoming 15th World Esports Championships (WEC)...
Lola Lovinfosse joins Campos Racing for F1 Academy
French motor-racer Lola Lovinfosse has been announced as Campos Racing's second driver for the inaugural season of the F1 Academy. Lovinfosse will join Nerea Martí and another yet-to-be-announced driver to...
IMG and Formula One announce partnership
IMG and Formula One have announced a new in-ship and in-flight rights agreement, which will see IMG broadcast F1 on its Sport 24 and Sport 24 Extra channels for the...