Aditya Chaudhuri - News Site Editor Page 210
Mick Schumacher joins McLaren as Reserve Driver
German motor-racer Mick Schumacher has been announced as a Reserve Driver for British Formula One team McLaren. Schumacher will join McLaren's reserve driver pool. The decision comes following an agreement...
Hyderabad E-Prix partners with Emaar
The Greenko Hyderabad E-Prix has announced Emirati multi-national real estate development firm Emaar Properties as one of its Official Race Partners. Emaar will become the third partner of the Hyderabad...
Enigmatic Smile teams up with MS Dhoni
Reward technology facilitator Enigmatic Smile has roped in former Indian cricket team captain MS Dhoni as their brand ambassador, for their Indian market. Enigmatic links rewards offered by brands, banks and retailers to the customers' cards through their identity layer. The firm aims to simplify the loyalty-rewards space by linking the customers' payment cards to the retailer's offers with a single sign-on and automating 'reward collection' process. Bish Smeir, CEO, Enigmatic Smile, commented, "Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association”.
Reactions from esports and gaming industries following Budget 2023
Rohit N Jagasia, Founder and CEO of Revenant Esports, commented, "Even though the Budget announcement didn’t specifically bring out the matters of concern related to AVGC sector or the esports segment to be precise, we are glad that attention is given to bring in development that would positively impact our sector. The increased mobile phone production in India will directly impact the growing interest in mobile gaming. India is a growing market for mobile gamers which will shape the Indian esports sector. Affordable mobile devices and the increasing accessibility of gaming platforms have also contributed to the growing popularity of esports in India. This is expected to further drive the growth of the Indian esports industry in the coming years. 'We are also looking forward to the progress of 100 labs for apps development using 5G services that will be set up in engineering institutions. Hopefully this could be the beginning of the 5G era in India. The announcement of removing the minimum threshold of Rs 10,000 for TDS on online gaming and providing clarity on taxability is a big step forward, however most esports games, like ours, don't have any money withdrawing system so these are applicable for the online gaming sectors which are into Real Money Gaming."
Formula E gets new title sponsor for Hyderabad E-Prix
Formula E, in collaboration with Ace Nxt Gen, the promoter of the inaugural Hyderabad E-Prix, has roped in leading energy transition and decarbonisation brand Greenko as the Title Sponsor of...
Heroic announces virtual racing team
Danish esports organisation Heroic has announced its entry into the world of virtual racing. Heroic will be joining the ESL R1 league as a partner team. Heroic will be among...
Lacoste launches new collection to celebrate Djokovic's Australian Open victory
French apparel brand Lacoste has launched a new limited-edition collection of a special jacket which celebrates Novak Djokovic's 22nd Grand Slam victory. Lacoste has stated that the collection will have...
Sports For All teams up with Khelo India to empower India's next sports icons
Sports For All (SFA), India’s largest multi-sport tech driven competition organiser, will bolster the Khelo India Youth Games (KIYG) mission by reviving the sports culture at the grassroots level as...
Sauber announces Audi as minority stakeholder
The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken...
Harmanpreet Kaur becomes PUMA brand ambassador
In a major step towards its commitment to back women in the sports ecosystem, sports brand PUMA India announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador on January 30, 2023. Harmanpreet was on-boarded over a very unique and intriguing social experiment that uncovered the country’s overall mindset towards gender perception in sports. PUMA posted a cryptic teaser video of a player taking position at the stumps and quizzed the audience to guess PUMA’s next brand ambassador, on January 28, 2023. PUMA tracked comments of consumers on Instagram and Twitter, native shopping platform Puma.com and retail stores. PUMA then followed it up with a video that revealed Harmanpreet as its new brand ambassador, thereby breaking moulds, busting archetypes and creating a strong culture for women in cricket and overall sport. As part of the partnership terms, Harmanpreet will endorse the brand’s footwear, apparel and accessories through multiple activities and campaigns throughout the year. With this, Harmanpreet Kaur joins PUMA’s illustrious roster, which consists of some of the greatest names from the world of sports, including batting legend Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, cricketer Harleen Deol and Para-Shooter Avani Lekhara. The sports fraternity, especially PUMA’s ambassadors, came in full support of Harmanpreet’s grand entry and welcomed her with special messages on social media.