Aditya Chaudhuri - News Site Editor Page 231
UEFA ropes in BYD for EURO 2024
BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the...
Saudi Pro League switches from Nike to Adidas
The Saudi Pro League (SPL), also known as the Roshn Saudi League for sponsorship reasons, has confirmed Adidas as its new Official Match Ball Supplier, switching from Nike. The partnership...
CAF ropes in Unilever as AFCON partner
The Confederation of African Football (CAF) has signed a new partnership with British consumer goods company Unilever, which thus becomes the Exclusive Personal Care and Consumer Goods Partner for the...
International Hockey Federation (FIH) inks BBC agreement
The International Hockey Federation (FIH) has signed a media rights deal with the British Broadcasting Corporation (BBC) for the upcoming FIH Hockey Olympic Qualifiers. The partnership will see the BBC...
Haas F1 part ways with Guenther Steiner
MoneyGram Haas F1 Team have announced that Guenther Steiner has left his role as Team Principal with immediate effect. He has been replaced by Ayao Komatsu. Komatsu, who has...
Dream11 partners with SA20
The Betway SA20 has roped in fantasy sports platform Dream11 as the Official Fantasy Sports Partner for the second season, which gets underway from January 10, 2024. SA20 hopes to...
McLaren Racing ink Alpinestars partnership
McLaren Racing have announced a partnership agreement with professional racing products manufacturer Alpinestars, which thus comes on board as their Official Partner for Technical Clothing. Alpinestars, as per the deal,...
Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement
The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all...
Nike signs new deal with International Hockey Federation (FIH)
Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter's umpires and officials. Nike provided equipment at the...
BCCI lands Campa Cola and Atomberg Technologies for 2024–26 home season
The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of...