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Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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ESFI National Qualifiers gets underway

ESFI National Qualifiers gets underway

National Esports Championships (NESC 2022), the national qualification tournament to select the Indian esports contingent for the 14th edition of the International Esports Federation’s (IESF) World Esports Championship that is...

DAZN inks BLAST Premier partnership

DAZN inks BLAST Premier partnership

CS:GO esports tournament organiser BLAST Premier has signed a media rights partnership with sports subscription service DAZN. The partnership will see DAZN broadcast the BLAST Spring Final, which is being...

Santander inks LEC and LLA partnership

Santander inks LEC and LLA partnership

Spanish banking group Santander has signed a multi-year partnership with Riot Games’ League of Legends European Championship (LEC) and the Liga Latinoamerica (LLA). The partnership will see Santander serve as...

FIA takes measures to control porpoising

FIA takes measures to control porpoising

Formula One's governing body, the Fédération Internationale de l'Automobile (FIA), has announced a host of measures related to the 'bouncing effect' of the current-generation Formula One cars, commonly known as...

The Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the League, set to kick-off in 2022.

Capri Global and KLO Sports buys Ultimate Kho-Kho franchises

Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the league, which is...

HSBC teams Emma Raducanu

HSBC teams up with Emma Raducanu

British tennis sensation Emma Raducanu has inked a four-year partnership with HSBC. The partnership is built around making the younger generation more aware about the world of finance.  Raducanu and...

Formula One extends presence in Brazil with dual partnership

Formula One extends presence in Brazil with dual partnership

Formula One has extended its partnership with Bandeirantes, Brazil for a further three years, which will see the latter continue to hold the exclusive broadcast rights of F1 in Brazil...

Son Heung-Min announced as Burberry ambassador

Son Heung-Min announced as Burberry ambassador

South Korean and Tottenham Hotspur footballer Son Heung-Min has been announced as the latest brand ambassador of UK luxury fashion house Burberry. Burberry launched its pre-Autumn/Winter 2022 collection with Son...

Team Vitality announce Garnier Fructis deal

Team Vitality announce Garnier Fructis deal?

One of the leading esports organisations in the world, Team Vitality have announced a new partnership with cosmetics brand Garnier Fructis and L’Oréal group. The two-year partnership will see Garnier Fructis join the team as their Official Hair Care Supplier. The deal will see Team Vitality and Garnier Fructis work on a range of activations including various fan engagement activities and social media promotions. The Garnier Fructis logo will also be visible on all the digital assets and content of Team Vitality’s Valorant, CS:GO and League of Legends teams.

Formula One extends Australian Grand Prix partnership

Formula One extends Australian Grand Prix partnership

Formula One has announced that the Australian Grand Prix, which is held in Melbourne, will remain in the city until 2035, following a massive long-term deal. The partnership will also...

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