Aditya Chaudhuri - News Site Editor Page 242
ICC inks new deal with Fanatics
The International Cricket Council (ICC) and provider of licensed sports merchandise and global sports platform Fanatics have inked a new multi-year deal which will see the ICC use Fanatics' platforms...
Mercedes-Benz extends Riot Games partnership
German luxury car brand Mercedes-Benz has extended its esports partnership with Riot Games. The extended agreement will run till the end of 2025, with Mercedes-Benz set to continue as the...
e& inks partnership with Abu Dhabi Grand Prix
Global technology and investment firm e& has inked a multi-year partnership with Abu Dhabi Motorsport Management and will be joining as the founding partner of the Abu Dhabi Grand Prix,...
European Cricket Championship inks deal with Stake.com
The European Cricket Championship (ECC) has announced online betting platform Stake.com as the Principal Partner of the 2022 edition of the tournament. As Principal Partner, Stake.com will have brand visibility...
M88 teams up with Manny Pacquiao
Ace Filipino boxer Manny Pacquiao has been revealed as the latest ambassador of online Asian betting platform M88 Mansion. As an ambassador, Pacquiao will take part in live events hosted...
Red Bull team up with Castore
British premium sportswear brand Castore has announced a new partnership with Austrian Formula One team Red Bull Racing. Joining as a Team Partner from 2023, Castore will provide the team...
Natalie Robyn announced as FIA's first-ever CEO
The Fédération Internationale de l'Automobile (FIA) has announced former Volvo Switzerland CEO Natalie Robyn as its first-ever chief executive officer. Robyn has more than a decade of experience in the...
Red Bull announce Blenders Eyewear partnership
Austrian Formula One team Red Bull Racing and Blenders Eyewear have announced a new three-year partnership, which will see the latter join as the Official Sunglasses Sponsor of the former. ...
McLaren team up with Jack Daniel's
British Formula One team McLaren have inked a multi-year deal with Jack Daniel's Tennessee Whiskey, which will see the latter join as an Official Partner of the team from the...
FIA partners with Siemens
The Fédération Internationale de l’Automobile (FIA) has announced a new partnership agreement with German conglomerate Siemens, which will see the latter become the Official Sustainability PLM Software Supplier of the...