Aditya Chaudhuri - News Site Editor Page 289
Loco retains NBA 2K League broadcasting rights
Indian esports and gaming streaming platform Loco has retained the broadcast rights for the NBA 2K League in India. Both parties had first joined forces back in 2020, and the...
Manchester United confirm Erik ten Hag as manager
Manchester United have confirmed the appointment of current Ajax head coach Erik ten Hag as the new manager of their men’s first team in a deal kicking off with the...
Carlos Sainz renews Ferrari contract
Ferrari’s Spanish driver Carlos Sainz has extended his contract with the Italian Formula One team for a further two years, confirming his stay with the team until the end of...
Kieron Pollard announces international retirement
The West Indies’ limited-overs skipper Kieron Pollard has announced his retirement from international cricket. Pollard announced the decision to call time on his 15-year career on social media. In a...
Team Vitality ink Secretlab deal
French esports organisation Team Vitality have announced a multi-year partnership with gaming chair manufacturer Secretlab, which sees the latter join as the French organisation’s Official Gaming Chair Partner.The partnership will...
Nestlé Munch inks deal with multiple IPL teams
Nestlé Munch has been announced as the Official Crunch Partner of four Indian Premier League franchises: the Kolkata Knight Riders, the SunRisers Hyderabad, the Punjab Kings and the Royals Challengers Bangalore. The partnership will see Munch launch exclusive limited-edition packs that will feature players from the four teams. Fans will have the opportunity to scan these packs and win an unique 360-degree digital experience of their favourite teams. Additionally, fans will also receive various cricket-themed games, which could then be used to redeem exclusive digital rewards, signed merchandise or a virtual meet with the players. Fans will also have the opportunity of taking photographs with their favourite players through various AR filters.
Shardul Thakur roped in as Khadim’s brand ambassador
Kolkata-based footwear brand Khadim has announced a new partnership with Indian cricketer Shardul Thakur, which will see the Indian all-rounder join the company as a brand ambassador. By bringing Thakur onboard, Khadim aims to target the millenials and the Gen-Z audience and rope them in as potential customers. The partnership between Khadim and Thakur will kick off with the ‘ItsWoWItsKhadim’ campaign. The campaign will be promoting Khadim’s new fashionable range of products which reinforces the affordable price point.
Revenant Esports officially announces maiden Apex Legends team
Revenant Esports have announced their first-ever Apex Legends team. The team will sit alongside their current teams - Battlegrounds Mobile India, Free Fire, Valorant, Wild Rift EU and Call of Duty Mobile. Revenant Esports will be the only organisation from India to be playing the ALGC Playoffs in Sweden against world-class organisations like G2 Esports, Cloud9, TSM and 100 Thieves to name a few. The roster will be seen representing Revenant Esports in the Apex Legends Global Series Split 2 Playoffs in Sweden from April 29 to May 1, 2022. The roster currently consists of Muhammad Iqbal Salis “BellkunX_” Kadafi, Muhammad Zidan “MeXiousx” Syahada, Muhammad “laheemx_” Ilham and is coached by Apex Legends veteran player Hasan Ali “FATTMONSTER” Naqvi.
KL Rahul teams up with XYXX
Indian cricketer and Lucknow Super Giants captain KL Rahul has been announced as the first-ever brand ambassador of men’s innerwear and loungewear brand XYXX. Along with joining XYXX as a...
KRAFTON, Inc. unveils BATTLEGROUNDS MOBILE INDIA webtoon content localised in Indian languages
South Korean video game company and maker of BATTLEGROUNDS MOBILE INDIA (BGMI), KRAFTON, Inc announced the release of three webtoons based on BGMI on April 21, 2022. This comes in...