Aditya Chaudhuri - News Site Editor Page 94
Barclays nets new deal with LTA
The Lawn Tennis Association (LTA) has announced a new five-year partnership with banking firm Barclays. Both will work together to 'get 150,000 people playing tennis regularly.' The agreement is part...
Sachin Tendulkar teams up with Hafele
Cricket icon Sachin Tendulkar has been announced as a brand ambassador by global interior solutions company Hafele, thus becoming the face of the brand's Indian division. As per the agreement,...
VCARB announce HUGO Eyewear partnership
Visa Cash App RB Formula One Team (VCARB) have announced a partnership agreement with HUGO Eyewear, which thus becomes the Official Eyewear Partner of the team. Through the deal, HUGO...
Lucknow Super Giants team up with Valvoline
Indian Premier League franchise Lucknow Super Giants (LSG) have announced Valvoline as their Official Lubricant Partner for the ongoing IPL season. The deal will see the LSG sport the Valvoline...
Aston Villa FC and Betano team up
Aston Villa Football Club (AVFC) have signed a partnership agreement with GameTech operator Kaizen Gaming, which will see its gaming brand Betano become the principal front-of-shirt partner of the club.
Nandini to sponsor Scotland and Ireland national teams at 2024 ICC Men's T20 World Cup
Karnataka Milk Federation dairy brand Nandini has been announced as a sponsor of the Scotland and Ireland men's national cricket teams following partnership agreements with Cricket Scotland and Cricket Ireland...
Neymar teams up with Fun Brands
Brazilian football star Neymar has announced a partnership agreement with Miami-based beverage company Fun Brands, which will see the footballer enter the cocktail and mocktail business with his own brand....
Mumbai Indians team up with Pokémon
Global entertainment brand Pokémon has signed a partnership agreement with the Mumbai Indians for the ongoing Indian Premier League (IPL) season. Pokémon comes on board as an Official Partner of...
Shikhar Dhawan joins Svish
Indian professional cricketer Shikhar Dhawan has partnered with men's grooming and hygiene D2C brand Svish, coming on board as an investor and brand ambassador. With Dhawan on board, the brand...
LIV Golf and New Era sign new deal
LIV Golf has announced a multi-year partnership agreement with US headwear company New Era, which thus becomes the Official Cap of Saudi Arabia's Public Investment Fund–backed league As per the...