The Ultimate Fighting Championship (UFC) has roped in Fanttik, a global automotive parts and tools brand, as an Official Partner.
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Ultimate Fighting Championship (UFC) joins forces with NetBet
The Ultimate Fighting Championship (UFC) has announced a partnership with online gambling platform NetBet.
Ultimate Fighting Championship (UFC) renews Thorne deal
The Ultimate Fighting Championship (UFC) has announced a partnership renewal with Thorne, a science-backed health and wellness solutions provider.
Ritu Phogat teams up with Parimatch
Indian wrestler and mixed martial arts (MMA) fighter Ritu Phogat has been confirmed as the latest brand ambassador of international betting company Parimatch. In her new role, Phogat will take...
Ultimate Fighting Championship (UFC) inks new deal with Total Wireless
The Ultimate Fighting Championship (UFC) has roped in Total Wireless as its Official Wireless Provider in the US.
Latest News
WWE and Topps rejoin forces
Long-term trading card deal signed The WWE has once again teamed up with Fanatics' trading card and collectible brand Topps as part of a new long-term partnership agreement. The deal...
Ultimate Fighting Championship (UFC) expands BetBoom deal
The Ultimate Fighting Championship (UFC) has signed a partnership expansion agreement with online gaming and sportsbook BetBoom.
Ultimate Fighting Championship (UFC) partners with Drip Water
The Ultimate Fighting Championship (UFC) has announced signing a multi-year partnership agreement with Drip Water, a lifestyle water brand.
Ultimate Fighting Championship (UFC) partners with Pepperstone
The Ultimate Fighting Championship (UFC) has announced a partnership with online forex trading provider Pepperstone.
Utkarsh SFB on-boards Mary Kom and Sunil Chhetri as brand ambassadors
Utkarsh Small Finance Bank has roped in India's legendary boxer Mary Kom and celebrated footballer Sunil Chhetri as brand ambassadors.
Antim Panghal signed by ASICS
19-year-old Indian professional wrestler Antim Panghal has been signed by Japanese sports performance brand ASICS.
Ultimate Fighting Championship (UFC) nets Anker deal
The Ultimate Fighting Championship (UFC) has announced a regional partnership agreement with mobile charging solutions provider Anker, which thus comes on board as its Official Charging Partner in the Middle...
Conor McGregor acquires stake in Bare Knuckle Fighting Championship
Former Ultimate Fighting Championship (UFC) champion Conor McGregor has acquired a stake in Bare Knuckle Fighting Championship (BKFC), coming on board as a co-owner. While McGregor has acquired his minority...
UFC partners with Hostage Tape
The Ultimate Fighting Championship has roped in sleeping aid company Hostage Tape as its Official Sleep Aid Partner following a marketing partnership agreement. The deal will see Hostage Tape "activate...
World Wrestling Entertainment (WWE) teams up with Nutrabolt
World Wrestling Entertainment (WWE) has announced a multi-year deal with global active health and wellness company Nutrabolt. The deal will see Nutrabolt's C4 Energy brand act as WWE's Official Energy...
UFC teams up with Smith+Nephew
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will...
Sportz Interactive adds UFC to roster, aims to enhance digital presence in India
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
Anthony Joshua renews Under Armour deal
Professional boxer Anthony Joshua has inked a long-term partnership renewal agreement with Under Armour. As per the renewed agreement, Joshua will continue sporting Under Armour apparel in the ring. The...
UFC renews Venum deal
The Ultimate Fighting Championship (UFC) has extended its partnership agreement with combat sportswear specialist Venum. The partnership, now extended until 2029, will see Venum continue on as the UFC's Exclusive...
WWE and PRIME team up for new partnership
American professional wrestling promotion World Wrestling Entertainment (WWE) has announced a partnership agreement with Logan Paul and KSI–owned sports drink brand PRIME. The agreement makes PRIME the Exclusive Official Hydration...
Ultimate Fighting Championship teams up with Stake
Stake, a global crypto games and sportsbook brand, has signed a partnership agreement with the Ultimate Fighting Championship (UFC), coming on board as an Official Partner in Asia. As per...
Ultimate Fighting Championship and ESPN renew partnership
The Ultimate Fighting Championship has announced a multi-year extension agreement of its partnership with Disney-owned sports broadcaster ESPN Australia and New Zealand. The deal will see the Oceanic sports network...
UFC partners with Black Rifle Coffee Company
The Ultimate Fighting Championship (UFC) has announced a partnership agreement with Black Rifle Coffee Company (BRCC), an American coffee company founded to provide support to veterans, active-duty military members, and...
UFC teams up with Rizz Pharma
The Ultimate Fighting Championship (UFC) has announced a multi-year partnership agreement with Rizz Pharma. The partnership sees the US pharmaceutical company become an official partner of the UFC, gaining in...
John Cena: Brand endorsements | Investments
This article contains information about American professional wrestler and actor John Cena's brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun,...
Mike Tyson partners with Rabona
Sportsbook brand and online casino Rabona has roped in boxing legend Mike Tyson as a brand ambassador. The partnership will see all Rabona players get Tyson-themed bonuses and streams. The...
UFC extends KUDO Snacks partnership
The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Canelo Álvarez: Endorsements | Sponsors | Investments
Here, we have a profile for Canelo Álvarez that details information about his playing career, as well as his sponsors, brand endorsements, investments, net worth, notable honours and charity work. DAZN - Global over-the-top sports subscription video streaming service DAZN signed a whopping $365m five-year, eleven-fight contract with Canelo in 2018. The company was supposed to pay the amount for the next eleven fights, but Canelo decided to sever all ties with the company in 2020 due to pay dispute and the COVID pandemic as well and hence became a free agent. In May 2022, though, both parties came together for a two-fight deal. Everlast - Canilo signed a multi-million-dollar sponsorship deal with sports equipment maker Everlast in 2014. Louis Vuitton - The Paris-headquartered French luxury fashion house also has an endorsement deal in place with Álvarez.
UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...