
Safalta ropes in Sehwag as ambassador
Former Indian cricketer Virender Sehwag has been roped in as a goodwill ambassador of ed-tech platform Safalta.Sehwag will be working with the company on its goal of providing affordable education...
Former Indian cricketer Virender Sehwag has been roped in as a goodwill ambassador of ed-tech platform Safalta.Sehwag will be working with the company on its goal of providing affordable education...
Call them the bridesmaid that never gets to be the bride; call them the South Africa of the IPL. For all their potential, the Royal Challengers Bangalore are yet to...
The West Indies’ limited-overs skipper Kieron Pollard has announced his retirement from international cricket. Pollard announced the decision to call time on his 15-year career on social media. In a...
Nestlé Munch has been announced as the Official Crunch Partner of four Indian Premier League franchises: the Kolkata Knight Riders, the SunRisers Hyderabad, the Punjab Kings and the Royals Challengers Bangalore. The partnership will see Munch launch exclusive limited-edition packs that will feature players from the four teams. Fans will have the opportunity to scan these packs and win an unique 360-degree digital experience of their favourite teams. Additionally, fans will also receive various cricket-themed games, which could then be used to redeem exclusive digital rewards, signed merchandise or a virtual meet with the players. Fans will also have the opportunity of taking photographs with their favourite players through various AR filters.
Kolkata-based footwear brand Khadim has announced a new partnership with Indian cricketer Shardul Thakur, which will see the Indian all-rounder join the company as a brand ambassador. By bringing Thakur onboard, Khadim aims to target the millenials and the Gen-Z audience and rope them in as potential customers. The partnership between Khadim and Thakur will kick off with the ‘ItsWoWItsKhadim’ campaign. The campaign will be promoting Khadim’s new fashionable range of products which reinforces the affordable price point.
Indian fantasy gaming platform LevelUp11 has roped in Afghan cricketer Rashid Khan as a brand ambassador. As brand ambassador, Khan will be the face of the brand across various marketing campaigns and brand engagement activities. Owned by the Cobaltzebra Info Technologies Private Limited, LevelUp11 is hoping to use Khan’s worldwide popularity to grow its brand. Speaking about his new partnership with Level Up 11, Rashid Khan stated: “I am elated to connect with Level up 11- because it provides millions of sports fans the ability to be the decision maker, create their team, and experience the game first hand. The level up platform exemplifies the importance of picking the correct players and assembling a team based on the playing conditions.”
The Delhi Capitals have cancelled their scheduled trip to Pune ahead of their clash against the Punjab Kings. The Capitals are due to take on the Kings on Wednesday after...
Electronic goods company Havells India has announced that former Indian cricket team captain and current BCCI President Sourav Ganguly will join the company as a brand ambassador for Havells’ consumer...
Chennai Super Kings opening batter and former India international Robin Uthappa has been appointed as a brand ambassador for Brain Health Initiative which aims to improve the treatment of neurological...
The Indian Premier League is by no means a done deal when it comes to growing financially. It only seems to get bigger as the years go by. Sponsors play...
Cricket Australia (CA), along with the Australian Cricketers’ Association (ACA), has announced a new partnership with Singapore-based collectibles platform Rario and NFT-trading firm BlockTrust. The partnership is Australian cricket’s first venture into the world of NFTs. The partnership will allow Australian cricket fans a chance to own and trade NFTs that will include some of the finest Australian cricketing moments. Additionally, all the revenue generated from the NFTs will be shared between the past and present players as well as CA.
Former Indian cricket team captain and legendary batter Sunil Gavaskar will be launching his very own NFT collection. The announcement of the launch was made by his son and former...
Picking the best eleven players in the world, keeping in mind the batting line-up, a balanced bowling composition and other such factors, is quite tricky. The following World XI does...
The TVC will be amplified with a 360-degree campaign across television, digital content, social media and OOH integrations during the on-going 2022 Tata IPL. Muthoot FinCorp, one of India’s leading...
Chapel Down has been announced as the Official Sparkling Wine of the ECB. The England and Wales Cricket Board (ECB) has announced a new partnership with one of England’s leading...
Indian streaming platform inks multi-year partnership. English county cricket club Yorkshire has signed a new partnership with Indian streaming platform Clean Slate Studioz. The partnership marks the one of the...
With well over a billion people tuning in to watch the 2019 Cricket World Cup, it’s obvious that cricket is one of the most well-loved games around the world. And...
It is never easy to determine who the fastest bowler in the world is. Should the decision be made on average pace over a period of time, or the quickest...
When it comes to the IPL auction, there is always a lot of interest in who will be the most expensive player. In the 2022 auction, there is likely to...
Throughout the course of cricketing history, Australia have been a serious thorn in the side of many an opponent. Some epic tussles have been played out with Ashes adversaries England...
After a good start to the ICC Women's World Cup 2022, the Indians were thrashed by England and lost a close game against Australia. They then bowed out of the...
WinZO Sports - Owned by TicTok Skill Games Pvt. Ltd., the Indian online social gaming platform was announced as a Principal Sponsor of the KKR in March 2022 as part of a long-term agreement. Putting the WinZO logo at the front and centre of the KKR matchday shirt, the partnership not only grants branding rights to the gaming platform but also entails the Knight Riders interacting with the WinZO users across various social media platforms. Unacademy - The Bangalore-based Indian online education platform joined the KKR sponsorship portfolio as an Official Sponsor ahead of IPL 2021. Ahead of IPL 2022, Unacademy’s partnership with the KKR was upgraded as the former was made a Principal Sponsor of the IPL franchise.
Mullen Lintas announced as Official Communications Partner. Indian Premier League side Kolkata Knight Riders have announced Mumbai-based creative agency Mullen Lintas as their Official Communications Partner for the ongoing TATA...
The Board of Control for Cricket in India (BCCI) has announced the release of invitations for tender for the media rights of the Indian Premier League between the 2023–2027 period.The...
Mumbai-based firm 1 Finance has been announced as an Official Sponsor of two-time Indian Premier League champions Kolkata Knight Riders. Known for offering unbiased, qualified, and hyper-personalised advisory on one’s personal finances including but not limited to assets, liabilities, income, expenses, and insurance, 1 Finance will be hoping to reach out to a wider audience with the help of their visibility through their partnership with the Kolkata Knight Riders, who are one of the league’s most-followed teams. Jeet Marwadi, Founder & Managing Director, 1 Finance, commented: “IPL is the most awaited sporting event for the Indian audience and KKR’s passion reverberates throughout the heart of the entire nation. It is our honour to sponsor a team that is tenacious and keeps inspiring Indians across the country. “Lessons from the fields of cricket also apply to individuals with respect to their personal finances. Any professional cricket player needs a coach, a fitness trainer, and a nutritionist. All of these are essential components to perform on the field. In the same way, to lead a quality life, it is important that individuals excel at their finances. 1 Finance is a reimagined consumer financial institution that offers qualified, unbiased, and hyper-personalised advisory on one’s personal finances. At 1 Finance, our vision is to align our interest with that of our stakeholders including our customers, co-workers, colleagues, qualified financial advisors, and the financial services industry at large. We will do this by aligning incentives for all parties, made possible by technology, and our unique business model.”
The Chennai Super Kings (CSK) ended their three-year wait for their fourth IPL trophy as they beat the Kolkata Knight Riders in last year’s Indian Premier League final. Now, as...
The age-old rivalry between India and Australia is reflected in the size of their stadiums, with both the Narendra Modi Stadium and the MCG capable of hosting more than 100,000...
The Delhi Capitals have announced an agreement with Hero Group’s e-learning company, Hero Vired, making it their official edtech partner. As part of the deal, Hero Vired will associate itself...
The Indian Premier League's most decorated team Chennai Super Kings have announced a partnership with Indian multinational banking and financial services company ICICI Bank. The two parties have launched a...
JSW The Mumbai-headquartered conglomerate serves as a Principal Sponsor to the DC since IPL 2020. In March 2021, the two parties announced an extension to their deal that is set to see JSW hold the principal front-of-shirt branding rights on the DC matchday shirt until 2023. Apollo Steel Tubes The Ghaziabad-headquartered steel tubes manufacturer serves as a Principal Sponsor to DC since IPL 2019. It held principal back-of-shirt sponsorship on the team's matchday kit in 2019, but since 2020 has its logo branded at the front, on the top left. OctaFX The London-based online forex broker initially joined the DC as their Official Trading Partner ahead of the 2021 IPL. OctaFX is the exclusive sponsor for all of the digital content the team produce for their in-house channel, DCTV. In February 2022, the DC extended their partnership with Octa, making it one of their Principal Sponsors for IPL 2022. The Octa logo, thus, features on the back of the DC matchday shirt. Reliance Jio The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For the DC, Jio's logo can be seen on the sleeves of the team's matchday shirt.
Read all the latest news on Page 37.