The Royal Challengers Bengaluru (RCB) have roped in Royal Challenge Packaged Drinking Water as an Official Partner of their men's team for the ongoing Indian Premier League season. Royal Challenge...
Indian electronics and lifestyle brand boAt has roped in Indian cricketer Yashasvi Jaiswal as its latest brand ambassador. The announcement was made through a video starring boAt's co-founder Aman Gupta...
Lancashire County Cricket Club have extended their long-term partnership with Hilton, which will thus be continuing on as the Official Hotel Partner of the club for a further year while...
Eight-time Olympic gold-medallist Usain Bolt has been revealed as an ambassador for the 2024 ICC Men's T20 World Cup, which is set to co-hosted by the US and West Indies...
Cricket icon Sachin Tendulkar has been announced as a brand ambassador by global interior solutions company Hafele, thus becoming the face of the brand's Indian division. As per the agreement,...
Karnataka Milk Federation dairy brand Nandini has been announced as a sponsor of the Scotland and Ireland men's national cricket teams following partnership agreements with Cricket Scotland and Cricket Ireland...
Global entertainment brand Pokémon has signed a partnership agreement with the Mumbai Indians for the ongoing Indian Premier League (IPL) season. Pokémon comes on board as an Official Partner of...
Indian professional cricketer Shikhar Dhawan has partnered with men's grooming and hygiene D2C brand Svish, coming on board as an investor and brand ambassador. With Dhawan on board, the brand...
The Mumbai Indians (MI) have announced a partnership agreement with Boldfit, an Indian fitness and sports major specialising in apparel, supplements, and fitness accessories, which thus becomes an Official Merchandise...
HEINEKEN UK has signed a five-year partnership agreement with Surrey County Cricket Club. The partnership between HEINEKEN UK and The Kia Oval, the club's home ground, will focus on "elevating...
Read all the latest news on Page 37.
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