BCCI releases WPL 2023 auction list
The Board of Control Cricket in India (BCCI) has released the inaugural Women's Premier League (WPL) 2023 auction list. The list had a total of 1,525 players registered at first,...
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ICC extends Sky Sports deal
Sky Sports has inked a long-term partnership with the International Cricket Council (ICC) which will see Sky broadcast all World Cup matches in the UK and Ireland till 2031. The eight year partnership which sees Sky retain the ICC broadcast and digital rights for both men's and women's events, will get underway from 2024. ICC recently has seen record viewership in the UK with the ICC Men's Cricket World Cup 2019 recording a stunning 8.8 million viewers, which is the highest ever UK television viewership number. Geoff Allardice, Chief Executive, ICC, commented, "We are delighted to partner with Sky Sports until 2031 as the home of ICC cricket in the UK and Ireland. For the first time, the partnership will be a direct relationship with Sky Sports which gives us some exciting opportunities for innovative collaborations.I am confident this partnership can support our long-term ambition to attract more players and more fans to the game."
Enigmatic Smile teams up with MS Dhoni
Reward technology facilitator Enigmatic Smile has roped in former Indian cricket team captain MS Dhoni as their brand ambassador, for their Indian market. Enigmatic links rewards offered by brands, banks and retailers to the customers' cards through their identity layer. The firm aims to simplify the loyalty-rewards space by linking the customers' payment cards to the retailer's offers with a single sign-on and automating 'reward collection' process. Bish Smeir, CEO, Enigmatic Smile, commented, "Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association”.
Harmanpreet Kaur becomes PUMA brand ambassador
In a major step towards its commitment to back women in the sports ecosystem, sports brand PUMA India announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador on January 30, 2023. Harmanpreet was on-boarded over a very unique and intriguing social experiment that uncovered the country’s overall mindset towards gender perception in sports. PUMA posted a cryptic teaser video of a player taking position at the stumps and quizzed the audience to guess PUMA’s next brand ambassador, on January 28, 2023. PUMA tracked comments of consumers on Instagram and Twitter, native shopping platform Puma.com and retail stores. PUMA then followed it up with a video that revealed Harmanpreet as its new brand ambassador, thereby breaking moulds, busting archetypes and creating a strong culture for women in cricket and overall sport. As part of the partnership terms, Harmanpreet will endorse the brand’s footwear, apparel and accessories through multiple activities and campaigns throughout the year. With this, Harmanpreet Kaur joins PUMA’s illustrious roster, which consists of some of the greatest names from the world of sports, including batting legend Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, cricketer Harleen Deol and Para-Shooter Avani Lekhara. The sports fraternity, especially PUMA’s ambassadors, came in full support of Harmanpreet’s grand entry and welcomed her with special messages on social media.
Hardik Pandya joins POCO family
Indian consumer technology brand POCO has roped in Indian cricketer Hardik Pandya as a brand ambassador. As the face of the brand, Pandya will work with POCO to launch its...
BYJU'S set to end partnership with BCCI
Education technology firm BYJU'S will be ending its sponsorship agreement with the Board of Control for Cricket in India (BCCI). BYJU'S has been the Main Sponsor of the India national...
2024 IPL Season: Everything You Need To Know
The 2024 Indian Premier League (IPL) competition is on the horizon and there will be many fans all around the world that will be looking forward to the upcoming short...
Foxtel teams up with Betway SA20
Australian entertainment brand and leading broadcaster Foxtel has signed a new partnership with the Betway SA20. The new deal will see Foxtel join as the Official Broadcast Partner of the...
Viacom18 wins Women's IPL media rights
Indian media and entertainment company Viacom18 has acquired the exclusive media rights for the Women's Indian Premier League (WIPL). Viacom18 has secured the rights for five years for a reported...
Virender Sehwag teams up with McDonald's India
McDonald's India West and South has launched its new Chicken Big Mac burger and has roped in former Indian cricketer Virender Sehwag for the launch. Sehwag headlines the new campaign...
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