This article contains information regarding the organisations enjoying a strong branding presence across the Royal Challengers Bangalore’s (RCB) physical and digital assets as sponsors and partners of their women's team...
This article contains information regarding the organisations enjoying a strong branding presence across the Gujarat Giants’ physical and digital assets as sponsors and partners of the team for the 2023...
Defending Indian Premier League (IPL) champions Gujarat Titans have signed a partnership agreement with 26 partners ahead of the upcoming IPL 2023 season. The Titans have roped in 15 new partners while renewing partnership with 11 prior sponsors. Amongst the partners who will continue on for another year are Ather as Principal Partner, BKT Tires, Jio, Astral and Simpolo Ceramics as Associate Partners. ACKO, Equitas Bank, Timex, Rayzon Solar, Dream11 and boAT also continue on. The new sponsors for the team signed ahead of the 2023 season are Bisleri, Havmor, Croma, Jio Cinema, Nestle Munch, Rario, EM, Fancode, HRX, Cybeart, Radio One, Radio City, Top FM and HCG. Arvinder Singh, COO Gujarat Titans, commented, "Gujarat Titans’ innovative approach to signing partnerships reflects our values on and off the field. We are grateful to the 11 partners who have continued their association and support. It is a matter of great pride for us that the jersey remains unchanged from last year. We also welcome 15 new partners on board and look forward to a long and fruitful association with each one of our partners."
Online sports fantasy platform, MyFab11 has been announced as the Principal Sponsor of double Indian Premier League (IPL) champions Kolkata Knight Riders. The partnership will see the MyFab11 also serve as KKR's front of the jersey sponsor and have their logo on the front of the KKR playing jersey. Anikendra Choudhary, Co-Founder & CEO, MyFab11, said, "We are thrilled to be a part of KKR, as our brand ideologies are aligned. We both believe and work towards achieving excellence, and rewarding our audience with high quality entertainment. With this partnership, our aim is to reach out to a pan-India audience and create a multi field surge in user downloads on our platform. It is a great honour to commence our partnership with Kolkata Knight Riders, who are one of the most loved franchises." Venky Mysore, CEO, Knight Riders Group, commented, "We are delighted to have MyFab11, a Kolkata based brand as our Principal Sponsor. We are returning to our home ground this time and couldn’t be happier to associate with a local home-grown brand. We are looking forward to a mutually beneficial partnership."
Stationary firm Luxor has roped in former Indian cricket captain Virat Kohli as their new brand ambassador. As the face of the brand, Luxor hopes to connect with the youth through Kohli's popularity and cement its position as an industry leader. Luxor will be launching a new partnership with German firm Schneider Pen and Kohli will be headlining various campaigns for that project as well. Pooja Jain Gupta, managing director, Luxor Writing Instruments Pvt. Ltd. said, "We are elated to partner with Schneider Pens for our upcoming portfolio of products. This is a significant milestone in our growth journey and in line with our continued endeavour to bring world-class products to Indian consumers. Schneider is renowned for its engineering and design superiority, and we look forward to jointly creating best-in-class writing instruments for the Indian market through our partnership. Further, our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. With this association, we also look forward to encouraging today’s youth to express themselves through the power of writing and bring change in the world.”
Indian Premier League team Chennai Super Kings (CSK) have roped in sports fantasy gaming platform Vision11 has an Associate Sponsor. The year-long partnership will see Vision11 gain branding presence on...
Indian cricketer and Mumbai Indians’ star batter Suryakumar Yadav has been announced as the latest brand ambassador of JioCinema. The partnership will see Yadav work with JioCinema on a host of new fan engagement activities and star in various social media and television campaigns run by the brand. Suryakumar Yadav, spoke about his new collaboration, stating, "I am pleased to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has been revolutionising the digital viewing experience for sports fans across the globe with their world-class presentation that is affordable and accessible. With the constant innovations on digital platforms making it a preferred option for fans, I look forward to this exciting partnership." Anil Jayaraj, CEO, Viacom18 Sports, said, "Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged. Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language.”
A lawyer by profession, Apurva Daga, founded Cricket Lovers & Players back in 2019 with the goal of promoting the game in Kolkata, West Bengal and also use the game as a platform for networking for people from various industries, through various indoor and outdoor tournaments under the Cricket Lovers & Players moniker. Other members of the Cricket Lovers & Players team include Pankaj Arya, Dinkar Jeewani, Manish Harlalka and Ayush Sodhani. The Battle of Champions is the annual outdoor tournament which had its inaugural edition held in 2022 will be returning for its second season in March 2023. Other tournaments held have been the Alliance Turf Cup in 2018 and the Playmate Turf Cup since 2019, both of which are indoor tournaments and take place on an annual basis. The Battle of Champions 2023 edition will take place on March 18 and March 19, 2023 at the Bangur Avenue D Block, Kolkata. The day and night tournament will have six teams competing for the title. The 2023 edition will see the tournament introduce both men's and women's cricket as it aims to grow both the games and reach out to wider audiences, keeping true to its message of 'networking through the game'.
QMS MAS (Medical Allied Services) has roped in former India men's national cricket team captain Kapil Dev as a brand ambassador. The partnership will see QMS launch its new medical...
Young Indian cricketer Arshdeep Singh has been roped in by Games24x7 as the brand ambassador for sports fantasy gaming platform, MyCircle11. As brand ambassador, Singh will appear in multiple TVC and social media campaigns for the brand. Arshdeep Singh, spoke about his new partnership, stating, "Cricket and India are synonymous and inseparable! Indian cricket fans come with a deep rooted understanding of the game, the upcoming players and the dynamics that drive a team to success. My11Circle gives these fans an opportunity to explore this engagement with the sport even further. It provides a fun and competitive environment to share their passion and knowledge and is an exciting way to stay engaged with various tournaments, players, and developments in the sporting world. I’m thrilled to be partnering with My11Circle, which has become one of the most loved fantasy sports platforms in India since its launch.”
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