McLaren Racing expand TUMI deal
McLaren Racing have announced a partnership expansion agreement with global lifestyle and luxury travel brand TUMI, which will thus serve as the Official Luggage Partner to the NEOM McLaren Extreme...
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Formula One 2024 Team Sponsors: Oracle Red Bull Racing
This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Oracle Red Bull Racing as their official sponsors and partners during the...
Formula One 2024 Team Sponsors: MoneyGram Haas F1 Team
This article contains information about the organisations enjoying branding presence across the assets of MoneyGram Haas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World...
Stake F1 Team KICK Sauber ink Zero Petroleum deal
Stake F1 Team KICK Sauber have announced a partnership agreement with carbon-neutral synthetic fuel producer Zero Petroleum, which thus comes on board as an Official Partner of the Hinwil, Zürich-based...
Alpine partners with INFINOX
French automaker Alpine has announced a partnership agreement with trading platform INFINOX, which thus becomes the Official CFD Global Trading Partner of BWT Alpine F1 Team as well as the...
Mercedes F1 team up with BetterUp
The Mercedes-AMG Petronas F1 Team have announced a partnership agreement with life coaching company BetterUp. The supply partnership will see BetterUp provide the Mercedes staff and personnel access to its...
FanCode acquires Formula One broadcast rights for India
FanCode has signed a multi-year partnership agreement with Formula One, thus becoming its Exclusive Broadcast Partner in India for the 2024 and 2025 seasons. As per the agreement, the Indian...
Formula One announces long-term beIN SPORTS agreement
Formula One has signed a ten-year deal with beIN SPORTS, which will see the latter exclusively broadcast the motor racing series in Turkey as well as the Middle East and...
F1 Academy ropes in Tommy Hilfiger as Official Partner
F1 Academy has announced a partnership agreement with fashion brand Tommy Hilfiger, which thus becomes an Official Partner of the all-female motor racing series. The partnership will see the American...
MOUZ teams up with BMW
German esports organisation MOUZ has announced a partnership agreement with BMW, as a result of which BMW M Motorsport is set to partner with the MOUZ sim racing team. The...
Stake F1 Team sign Sunoco deal
Stake F1 Team Kick Sauber have announced a partnership agreement with Sunoco and its parent company, Energy Transfer. Sunoco and Energy Transfer will use the partnership to reach out to...
Formula One and DHL renew long-standing partnership
Formula One has announced a multi-year extension of its partnership with global logistics firm DHL. As per the renewed agreement, DHL will continue on as a Global Partner and the...
Jessica Edgar to remain with Rodin Motorsport
Jessica Edgar is set to return for the 2024 F1 Academy season with Rodin Motorsport. Last season, Edgar took four podiums, which included her maiden win, as she finished eighth...
McLaren Racing and Hilton prolong partnership
McLaren Racing have extended their partnership agreement with Hilton, which will thus continue on as the Global Hotel Partner of the F1 team. The partnership will celebrate its 20-year anniversary...
Reema Juffali joins F1 Academy 2024 grid
Saudi Arabian racer Reema Juffali has been announced as the Wild Card entry for the 2024 F1 Academy season and will join the grid for the season-opener at the Jeddah...
FIA WEC teams up with Qatar Airways
The FIA World Endurance Championship (WEC) has partnered with Qatar Airways, which thus becomes the Official Airline Partner as well as the Title Sponsor of the WEC race in Qatar...
Aurelia Nobels to race for ART Grand Prix during 2024 F1 Academy season
Aurelia Nobels has joined the F1 Academy grid for the 2024 season, having signed for ART Grand Prix. Nobels made her debut at the 2022 Formula 4 Brazilian Championship and...
FIA signs new deal with AlphaTauri
The Fédération Internationale de l'Automobile (FIA) has signed AlphaTauri as its Official Clothing Partner on a three-year deal. AlphaTauri will also serve as an Official Partner to the FIA Prize...
F1 Academy inks partnership with PUMA
F1 Academy has announced a multi-year deal with sports and athleisure brand PUMA ahead of its 2024 season, on-boarding it as an Official Partner. As per the deal, the German...
F1 Academy partners with Charlotte Tilbury
F1 Academy has signed a partnership agreement with global beauty brand Charlotte Tilbury, which is thus set to serve as an Official Partner of the series in 2024. The deal...
Aston Martin Aramco F1 Team extend SentinelOne partnership
Aston Martin Aramco F1 Team have extended their partnership with American cybersec company SentinelOne, which will thus continue on as the Official Cybersecurity Partner of the British outfit. As per the multi-year...
BWT Alpine F1 Team partner with Microsoft to launch STEM programme
BWT Alpine F1 Team have partnered with Microsoft to launch the "Race into STEM Programme, a global initiative aimed at inspiring young women to pursue their passions and create a pathway...
Visa Cash App RB F1 Team partner with Hugo Boss
Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...
McLaren Racing team up with Optimum Nutrition
McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal. The partnership will see Optimum Nutrition support the British...
McLaren Racing expand Workday partnership
McLaren Racing have expanded their multi-year partnership agreement with Workday, a US-based provider of enterprise cloud applications for finance and human resources. The expansion agreement will see Workday continue on...
McLaren Racing team up with Ecolab
McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based...
Sauber Academy signs Zane Maloney
Sauber has signed Zane Maloney for its driver development initiative, the Sauber Academy. The Barbadian racer will also become a reserve driver for the Stake F1 team, joining fellow Sauber...
Scuderia Ferrari partner with Peroni Nastro Azzurro 0.0%
Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will...
Aston Martin F1 renew Girard-Perregaux partnership
Aston Martin Aramco F1 Team have renewed their partnership agreement with Swiss luxury watchmaker Girard-Perregaux. The partnership, which began three years ago, is set to continue, with the Girard-Perregaux branding remaining on...
British Grand Prix to remain on F1 calendar for ten more years
Formula One has announced a ten-year extension agreement with the Silverstone promoter and its owner, the British Racing Drivers' Club (BRDC), which will see the British Grand Prix remain on...
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