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F1 Academy inks partnership with PUMA

F1 Academy inks partnership with PUMA

F1 Academy has announced a multi-year deal with sports and athleisure brand PUMA ahead of its 2024 season, on-boarding it as an Official Partner.  As per the deal, the German...

F1 Academy partners with Charlotte Tilbury

F1 Academy partners with Charlotte Tilbury

F1 Academy has signed a partnership agreement with global beauty brand Charlotte Tilbury, which is thus set to serve as an Official Partner of the series in 2024. The deal...

Aston Martin extends SentinelOne partnership

Aston Martin Aramco F1 Team extend SentinelOne partnership

Aston Martin Aramco F1 Team have extended their partnership with American cybersec company SentinelOne, which will thus continue on as the Official Cybersecurity Partner of the British outfit.  As per the multi-year...

Alpine teams up with Microsoft to launch STEM Programme

BWT Alpine F1 Team partner with Microsoft to launch STEM programme

BWT Alpine F1 Team have partnered with Microsoft to launch the "Race into STEM Programme, a global initiative aimed at inspiring young women to pursue their passions and create a pathway...

Visa Cash App RB inks new partnership HUGO

Visa Cash App RB F1 Team partner with Hugo Boss

Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...

McLaren Racing teams up with Optimum Nutrition

McLaren Racing team up with Optimum Nutrition

McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal.  The partnership will see Optimum Nutrition support the British...

McLaren expands Workday partnership

McLaren Racing expand Workday partnership

McLaren Racing have expanded their multi-year partnership agreement with Workday, a US-based provider of enterprise cloud applications for finance and human resources.  The expansion agreement will see Workday continue on...

McLaren teams up with Ecolab

McLaren Racing team up with Ecolab

McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based...

Sauber Academy signs Zane Maloney

Sauber Academy signs Zane Maloney

Sauber has signed Zane Maloney for its driver development initiative, the Sauber Academy. The Barbadian racer will also become a reserve driver for the Stake F1 team, joining fellow Sauber...

Ferrari teams up with Peroni Nastro Azzurro 0.0%

Scuderia Ferrari partner with Peroni Nastro Azzurro 0.0%

Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will...

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Read all the latest news on Page 23.

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