Premier League giants Liverpool have announced a new five-year partnership with South African leisurewear brand, Old School, who will become the club's first-ever Retail Partner in South Africa. Joining as...
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FIFA joins hands with Marriott Bonvoy for World Cup 2026
FIFA have announced a new partnership with Marriott Bonvoy, who will join as the Official Hotel Supporter in North America for the FIFA World Cup 2026. Marriott Bonvoy will host...
Argentina football team teams up with Lexar
The Argentine Football Association (AFA) have announced a new partnership agreement with memory and storage solutions company Lexar, who will join the Argentina men's national team as their Official Global...
PSG inks new deal with BEYOND Developments
French football team Paris Saint-Germain (PSG) have announced a new multi-year partnership with UAE-based real estate developer, BEYOND Developments. BEYOND Developments will join PSG as the club's Premium Sleeve Partner...
Premier League 2025/26: Gameweek 21 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 21 of the 2025/26 Premier League season.
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Chelsea signs new deal with Pegasus Airlines
Premier League club Chelsea FC have recently announced a new multi-year partnership with Pegasus Airlines, who will join the English football club as their Official Airline Partner. The agreement covers...
Barcelona signs new deal with BRI
LaLiga giants Barcelona have announced a new multi-season partnership with the Bank Rakyat Indonesia (BRI), who will join the Spanish club as their Official Commercial Banking Partner in Indonesia. The...
LaLiga inks deal with Toobit
The LaLiga have recently announced a new partnership with global cryptocurrency exchange, Toobit, who will join the LaLiga as an Official Regional Partner. The partnership was announced with Toobit launching...
Real Madrid signs new partnership with Roborock
Spanish football giants Real Madrid have announced a new multi-year partnership with robot vacuum brand Roborock, who will join the club as a Global Partner. Roborock will be a partner...
Are we seeing the end of free-flowing football in the Premier League?
The Premier League has seen teams relying on direct football more often this season. Has the possession-first game gone out of fashion?
AFC inks new multi-year deal with Viettel Group
The Asian Football Confederation (AFC) have recently announced a new multi-year partnership with the Viettel Group, who will join as their Official Media Partner for AFC's national team and club...
Premier League 2025/26: Gameweek 20 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 20 of the 2025/26 Premier League season.
UEFA announces partnership with Euronics Group
European football–governing body UEFA has announced a multi-year, women’s football–focused partnership with Euronics Group.
Nottingham Forest FC team up with Strauss
Nottingham Forest Football Club have roped in German workwear brand Strauss as their Official Workwear Partner.
Fulham FC join forces with Smarta Energy
Fulham FC have announced a partnership with Smarta Energy, bringing it on board as their Official Energy Management Partner.
Fulham FC extend HiBob partnership
Fulham FC have expanded their partnership with HiBob, which thus becomes a Principal Partner and the Official Sleeve Partner of the club.
Newcastle United FC extend Molson Coors partnership
Newcastle United Football Club have announced an extension of their partnership with Molson Coors Beverage Company.
Premier League 2025/26: Gameweek 18 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 18 of the 2025/26 Premier League season.
Serie A joins forces with Haier
Serie A has announced a partnership with Chinese consumer electronics brand Haier, bringing it on board as an Official Partner.
Best football moments of 2025
Hence, we present our pick of the eight best moments the sport of football gave us this year. Written by Neha Johri.
Fulham FC partner with Strauss
Fulham FC have announced a partnership with German workwear brand Strauss, bringing it on board as their Official Workwear Partner.
Manchester City FC announce regional partnership with Artel Electronics
Manchester City Football Club have announced a regional partnership with Uzbek consumer electronics brand Artel Electronics.
Everton FC team up with Strauss
Everton FC have roped in German brand Strauss as their first-ever Official Workwear Partner on a multi-year deal.
Liverpool FC team up with SAS
Liverpool FC have announced a multi-year deal with analytics firm SAS, roping it in as their Official AI Marketing Automation Partner.
Xabi Alonso under fire at Real Madrid: Has the midfield maestro been a managerial misfire?
Here, we look at what has transpired with Xabi Alonso at Real Madrid thus far this season, and whether he will survive the ongoing storm.
Top 5 title contenders for AFCON 2025
Here, we present our pick of five teams who we believe have what it takes to go all the way at the 2025 Africa Cup of Nations.
Crystal Palace FC announce partnership with Loaded
Crystal Palace FC have roped in digital video game retailer Loaded as their Official Gaming Retail Partner.
Premier League 2025/26: Gameweek 17 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 17 of the 2025/26 Premier League season.
AS Roma team up with Wizz Air
AS Roma have roped in Wizz Air, a Hungary-based low-cost airline, as a Main Partner as well as their official matchday shirt sleeve sponsor.
3 Manchester United players who can benefit from the AFCON players' absence
Here are three Man United players who we believe will benefit the most from this period and make a huge impression in the upcoming games.