Long-term extension announced Spanish football club Atlético de Madrid have signed a new partnership extension with beverage and services company Mahou San Miguel, who will become the club's first-ever Official...
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Manchester City FC join forces with viagogo
Manchester City Football Club have roped in online ticket marketplace viagogo as their Official Ticketing Marketplace Partner.

Asian Football Confederation (AFC) renews media rights deal with ESPN
The Asian Football Confederation (AFC) has announced an extension of its partnership with ESPN for the 2025–28 cycle.

Asian Football Confederation (AFC) joins forces with Du Xiaoman Technology
The Asian Football Confederation (AFC) has announced a partnership with Du Xiaoman Technology, a Chinese financial technology company

Manchester City FC join forces with snuggs
Manchester City FC have roped in snuggs, a period pants brand, as the Official Period Underwear Partner of their women's team.

UEFA Champions League 2024/25: Quarter-final Preview and Predictions
In this article, we present to you our preview and predictions for the Quarter-final ties of the 2024/25 UEFA Champions League.

Premier League 2024/25: Gameweek 29 Recap
Here is how Gameweek 29 of the 2024/25 Premier League season panned out. All ten games recapped by Neha Johri.

Aston Villa FC extend partnership with Levy UK + Ireland
Aston Villa Football Club have announced signing a ten-year partnership extension agreement with Levy UK + Ireland.

Manchester City FC partner with Publicis Sapient
Manchester City FC have roped in Publicis Sapient as their Official Digital Business Transformation Partner in a multi-year deal.

Liverpool FC strike multi-year deal with Visit Maldives
Liverpool Football Club have announced a multi-year partnership with Visit Maldives, onboarding it as their Official Destination Partner.

UEFA Champions League 2024/25: Round of 16 Second Leg Recap
In this article, we take a look at all the action from the second legs of the Round of 16 of the 2024/25 UEFA Champions League (UCL). Barcelona 3-1 SL...

Nottingham Forest FC find new partner in Sokin
Nottingham Forest FC have roped in global payments firm Sokin as their Official Global Business Payments Partner.

Inter Miami CF announce partnership with Red Bull
Major League Soccer club Inter Miami CF have roped in global energy drink giant Red Bull as their Official Energy Drink Partner.

Liverpool FC team up with Adidas again
Liverpool FC have announced a multi-year partnership with global sportswear giant Adidas, which thus becomes their Official Kit Partner.

UEFA Champions League 2024/25: Round of 16 First Leg Recap
In this article, we take a look at all the action from the first legs of the Round of 16 of the 2024/25 UEFA Champions League (UCL).

Asian Football Confederation (AFC) joins forces with Keeta
The Asian Football Confederation (AFC), Asia's football-governing body, has announced a partnership with global food delivery service Keeta.

UEFA Champions League 2024/25: Round of 16 Preview and Predictions
In this article, we present to you our preview and predictions for the Round of 16 of the 2024/25 UEFA Champions League.

Manchester City FC team up with VTEX
Manchester City FC have announced a multi-year partnership with enterprise digital commerce platform VTEX. More details inside.

Ipswich Town FC team up with Achilleus Security
Ipswich Town Football Club have announced a partnership with stewarding and security services provider Achilleus Security.

How injuries have affected Premier League teams in the 2024/25 season
In this article, we take a look at how the Premier League teams have been affected by injuries in the 2024/25 season.

FIFA joins forces with Coca-Cola for Club World Cup
FIFA is once again teaming up with Coca-Cola, which has agreed to become an Official Partner of the Club World Cup.

Wolverhampton Wanderers FC renew University of Wolverhampton partnership
Wolverhampton Wanderers FC, commonly known as Wolves, have renewed their partnership with the University of Wolverhampton (UoW), extending their decade-long partnership to the end of the 2025/26 season. The renewal...

Brentford FC and Bazooka Candy Brands join forces
Brentford Football Club have announced a partnership with Bazooka Candy Brands, which comes on board as their Official Candy Partner. The agreement will see the confectionery brand work with the...

Premier League 2024/25: Gameweek 26 Recap
Here is how Gameweek 26 of the 2024/25 Premier League season panned out. All ten games recapped by Neha Johri.

Saudi Pro League extends partnership with Samsung
The Saudi Pro League (officially known as the "Roshn Saudi League") has announced a partnership extension with South Korean global tech giant Samsung, roping it in as a Gold Partner...

LA Galaxy partner with Royal Bank of Canada
The LA Galaxy, the reigning MLS Cup champions, have signed a partnership with the Royal Bank of Canada (RBC) and its Los Angeles–based subsidiary, City National Bank. The multi-year agreement...