Manchester City FC have announced a multi-year partnership with enterprise digital commerce platform VTEX. More details inside.
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Ipswich Town FC team up with Achilleus Security
Ipswich Town Football Club have announced a partnership with stewarding and security services provider Achilleus Security.

Brentford FC and Bazooka Candy Brands join forces
Brentford Football Club have announced a partnership with Bazooka Candy Brands, which comes on board as their Official Candy Partner. The agreement will see the confectionery brand work with the...

Saudi Pro League extends partnership with Samsung
The Saudi Pro League (officially known as the "Roshn Saudi League") has announced a partnership extension with South Korean global tech giant Samsung, roping it in as a Gold Partner...

Major League Soccer (MLS) signs multi-year deal with Century 21
Major League Soccer (MLS) has announced a multi-year partnership with Century 21, a subsidiary of Anywhere Real Estate Inc.
Latest News

Chelsea FC team up with Live Nation
Chelsea Football Club have signed a partnership agreement with live entertainment company Live Nation.

Inter Miami CF ink deal with Mondelez
Inter Miami CF have announced a multi-year deal with American multinational conglomerate Mondelez International.

Lamine Yamal: Brand endorsements
This article contains information regarding the brand endorsement deals of Spanish professional footballer Lamine Yamal.

AC Milan expand Bitpanda partnership
AC Milan have expanded their partnership Bitpanda, which will now act as the club's back-of-shirt sponsor as well as a Principal Partner.

Serie A expands Kings League partnership
The Serie A has announced a partnership expansion agreement with former professional footballer Gerard Piqué's seven-a-side football league, the Kings League.

US Soccer partners with The Home Depot
The United States Soccer Federation, commonly referred to as US Soccer, has announced a partnership agreement with The Home Depot.

Inter Milan head to Saudi Arabia with Zain KSA partnership
FC Internazionale Milano, commonly referred to as Inter Milan, have roped in Zain KSA as their Official Regional Partner.

Paris Saint-Germain FC (PSG) extend Qatar Airways partnership
Paris Saint-Germain FC (PSG) have extended their partnership with Qatar Airways until the end of 2028.

LaLiga and CoinW announce new partnership
LaLiga, the top division of Spanish profession football, has announced a partnership with cryptocurrency exchange CoinW.

Lamine Yamal and OPPO join forces
Lamine Yamal has been roped as the latest Global Brand Ambassador by Chinese global smartphone manufacturer OPPO.

Brentford FC partner with Acronis
Brentford Football Club have roped in cybersecurity and data protection firm Acronis as their Official Cybersecurity Partner.

German Bundesliga teams up with Intersnack
The German Bundesliga has signed a long-term partnership agreement with Intersnack, a German producer of savoury snacks.

Manchester City FC team up with Revolut
Manchester City Football Club have announced a global partnership with financial technology firm Revolut, roping it in as an Official Global Partner of their women's first team.

Inter Milan joins forces with NTS Sport
Multi-year deal signed for the Italian football club Serie A club Inter Milan have signed a new multi-year partnership agreement with synthetic sports surface provider, NTS Sport. The three-year deal...

AFA joins hands with BGH
Argentine Football Association signs new deal The Argentine Football Association (AFA) and air conditioning company BGH, who will join as an Official Sponsor for the South America region. The two-year...

Serie A renews Philadelphia partnership
Multi-year deal announced Italy's top-tier football league, the Serie A, has announced a multi-year partnership renewal agreement with the Mondel?z International Group-owned cheese brand - Philadelphia. After serving as an...

Wrexham AFC and Clogau extend partnership
Wrexham AFC have extended their partnership with watchmaker Clogau, which will thus remain an Official Partner of the Welsh football club.

PSG and Culture Capital team up
Asia faced deal announced French football club Paris Saint-Germain (PSG) has announced a new partnership with online trading platform Culture Capital, who will join as the club's Official Regional Partner....

Watford partners with KOKA
KOKA joins as new partner English football club Watford FC have announced a new partnership with Singaporean noodles brand KOKA. KOKA will have their branding present on the back of...

Javier Hernández teams up with YO Mobile
Hernández announced as Global Brand Ambassador Mexican telecommunication firm Yonder Media Mobile Inc. has announced a new partnership with former Manchester United, Real Madrid and LA Galaxy footballer Javier Hernández....

Tottenham Hotspur FC partner with Tiger Beer
Tottenham Hotspur Football Club (THFC), commonly referred to as Spurs, have announced a partnership with Singaporean beer brand Tiger Beer.

UEFA ropes in WIESENHOF for Women's EURO 2025
UEFA, the football-governing body of Europe, has on-boarded German poultry producer WIESENHOF as a National Partner for Women's EURO 2025.

Premier League 2024/25: 10 most valuable players
In this article, we take a look at the most valuable players in the Premier League at the moment. Written by Rahul Saha.

Southampton FC join forces with Garmin
Southampton Football Club have announced a partnership with technology firm Garmin, roping it in as an Official Partner for the remainder of the 2024/25 season.

Nike renews partnership with Brazilian Football Confederation (CBF)
The Brazilian Football Federation (CBF) has signed a 12-year partnership extension agreement with sportswear brand Nike.
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